- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.78 | 11.95 | 11.25 | 0.29 | 107.14 | 20.83 | 0.1 | 42.86 | 0.0 | 0.27 | 170.0 | 68.75 | 16.29 | 85.03 | 8.61 | 5.62 | 27.61 | -10.11 | 15.17 | 141.18 | 51.69 | 98 | 8.89 | 8.89 |
| 23Q3 (19) | 1.59 | 15.22 | 11.19 | 0.14 | -22.22 | -26.32 | 0.07 | 16.67 | -22.22 | 0.1 | 0.0 | 66.67 | 8.81 | -32.49 | -33.73 | 4.40 | 1.26 | -30.05 | 6.29 | -13.21 | 49.9 | 90 | 0.0 | 12.5 |
| 23Q2 (18) | 1.38 | 7.81 | 14.05 | 0.18 | 20.0 | 12.5 | 0.06 | 0.0 | -14.29 | 0.1 | 11.11 | 66.67 | 13.04 | 11.3 | -1.36 | 4.35 | -7.25 | -24.84 | 7.25 | 3.06 | 46.14 | 90 | 0.0 | 12.5 |
| 23Q1 (17) | 1.28 | -20.0 | 15.32 | 0.15 | -37.5 | 15.38 | 0.06 | -40.0 | 20.0 | 0.09 | -43.75 | 80.0 | 11.72 | -21.87 | 0.06 | 4.69 | -25.0 | 4.06 | 7.03 | -29.69 | 56.09 | 90 | 0.0 | 12.5 |
| 22Q4 (16) | 1.6 | 11.89 | -10.61 | 0.24 | 26.32 | -20.0 | 0.1 | 11.11 | 11.11 | 0.16 | 166.67 | 14.29 | 15.00 | 12.89 | -10.5 | 6.25 | -0.69 | 24.31 | 10.00 | 138.33 | 27.86 | 90 | 12.5 | -6.25 |
| 22Q3 (15) | 1.43 | 18.18 | 17.21 | 0.19 | 18.75 | 35.71 | 0.09 | 28.57 | 50.0 | 0.06 | 0.0 | 20.0 | 13.29 | 0.48 | 15.78 | 6.29 | 8.79 | 27.97 | 4.20 | -15.38 | 2.38 | 80 | 0.0 | -1.23 |
| 22Q2 (14) | 1.21 | 9.01 | 44.05 | 0.16 | 23.08 | 14.29 | 0.07 | 40.0 | 40.0 | 0.06 | 20.0 | 20.0 | 13.22 | 12.91 | -20.66 | 5.79 | 28.43 | -2.81 | 4.96 | 10.08 | -16.69 | 80 | 0.0 | -1.23 |
| 22Q1 (13) | 1.11 | -37.99 | 29.07 | 0.13 | -56.67 | -13.33 | 0.05 | -44.44 | 25.0 | 0.05 | -64.29 | 0.0 | 11.71 | -30.12 | -32.85 | 4.50 | -10.41 | -3.15 | 4.50 | -42.41 | -22.52 | 80 | -16.67 | -1.23 |
| 21Q4 (12) | 1.79 | 46.72 | -27.24 | 0.3 | 114.29 | -21.05 | 0.09 | 50.0 | -30.77 | 0.14 | 180.0 | -6.67 | 16.76 | 46.05 | 8.5 | 5.03 | 2.23 | -4.86 | 7.82 | 90.84 | 28.27 | 96 | 18.52 | 14.29 |
| 21Q3 (11) | 1.22 | 45.24 | 0 | 0.14 | 0.0 | 0 | 0.06 | 20.0 | 0 | 0.05 | 0.0 | 0 | 11.48 | -31.15 | 0 | 4.92 | -17.38 | 0 | 4.10 | -31.15 | 0 | 81 | 0.0 | 0 |
| 21Q2 (10) | 0.84 | -2.33 | 0 | 0.14 | -6.67 | 0 | 0.05 | 25.0 | 0 | 0.05 | 0.0 | 0 | 16.67 | -4.44 | 0 | 5.95 | 27.98 | 0 | 5.95 | 2.38 | 0 | 81 | 0.0 | 0 |
| 21Q1 (9) | 0.86 | -65.04 | 0 | 0.15 | -60.53 | 0 | 0.04 | -69.23 | 0 | 0.05 | -66.67 | 0 | 17.44 | 12.91 | 0 | 4.65 | -11.99 | 0 | 5.81 | -4.65 | 0 | 81 | -3.57 | 0 |
| 20Q4 (8) | 2.46 | 0 | 0 | 0.38 | 0 | 0 | 0.13 | 0 | 0 | 0.15 | 0 | 0 | 15.45 | 0 | 0 | 5.28 | 0 | 0 | 6.10 | 0 | 0 | 84 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 6.02 | 12.31 | 0.75 | 2.74 | 0.29 | -6.45 | 0.55 | 66.67 | 12.46 | -8.52 | 4.82 | -16.71 | 9.14 | 48.39 | 98 | 8.89 |
| 2022 (9) | 5.36 | 13.56 | 0.73 | 0.0 | 0.31 | 24.0 | 0.33 | 13.79 | 13.62 | -11.94 | 5.78 | 9.19 | 6.16 | 0.21 | 90 | -6.25 |
| 2021 (8) | 4.72 | 3.96 | 0.73 | -2.67 | 0.25 | 13.64 | 0.29 | 7.41 | 15.47 | -6.38 | 5.30 | 9.3 | 6.14 | 3.31 | 96 | 14.29 |
| 2020 (7) | 4.54 | 4.85 | 0.75 | -1.32 | 0.22 | 4.76 | 0.27 | -28.95 | 16.52 | -5.88 | 4.85 | -0.08 | 5.95 | -32.23 | 84 | -1.18 |
| 2019 (6) | 4.33 | -13.57 | 0.76 | -24.75 | 0.21 | 10.53 | 0.38 | 1800.0 | 17.55 | -12.94 | 4.85 | 27.88 | 8.78 | 2098.38 | 85 | -1.16 |
| 2018 (5) | 5.01 | 5.25 | 1.01 | 3.06 | 0.19 | -5.0 | 0.02 | -33.33 | 20.16 | -2.08 | 3.79 | -9.74 | 0.40 | -36.66 | 86 | -91.13 |
| 2017 (4) | 4.76 | 0 | 0.98 | 0 | 0.2 | 0 | 0.03 | 0 | 20.59 | 0 | 4.20 | 0 | 0.63 | 0 | 970 | 0 |
