- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 3.25 | -25.8 | -19.75 | 0.27 | -22.86 | 35.0 | 0.41 | -24.07 | -2.38 | 0.23 | -34.29 | 0.0 | 8.31 | 3.96 | 68.23 | 12.62 | 2.32 | 21.65 | 7.08 | -11.44 | 24.62 | 0 | 0 | 0 |
| 23Q3 (19) | 4.38 | 67.18 | 22.69 | 0.35 | 52.17 | 105.88 | 0.54 | 80.0 | 45.95 | 0.35 | 59.09 | 75.0 | 7.99 | -8.97 | 67.81 | 12.33 | 7.67 | 18.96 | 7.99 | -4.84 | 42.64 | 0 | 0 | 0 |
| 23Q2 (18) | 2.62 | -24.28 | -24.93 | 0.23 | 15.0 | 27.78 | 0.3 | -23.08 | -11.76 | 0.22 | -8.33 | 22.22 | 8.78 | 51.87 | 70.21 | 11.45 | 1.59 | 17.53 | 8.40 | 21.06 | 62.81 | 0 | 0 | 0 |
| 23Q1 (17) | 3.46 | -14.57 | 13.44 | 0.2 | 0.0 | 11.11 | 0.39 | -7.14 | 21.88 | 0.24 | 4.35 | 41.18 | 5.78 | 17.05 | -2.06 | 11.27 | 8.69 | 7.43 | 6.94 | 22.14 | 24.45 | 0 | 0 | 0 |
| 22Q4 (16) | 4.05 | 13.45 | 9.16 | 0.2 | 17.65 | 5.26 | 0.42 | 13.51 | 13.51 | 0.23 | 15.0 | 21.05 | 4.94 | 3.7 | -3.57 | 10.37 | 0.06 | 3.98 | 5.68 | 1.37 | 10.89 | 0 | 0 | 0 |
| 22Q3 (15) | 3.57 | 2.29 | 39.45 | 0.17 | -5.56 | 21.43 | 0.37 | 8.82 | -5.13 | 0.2 | 11.11 | -13.04 | 4.76 | -7.67 | -12.93 | 10.36 | 6.38 | -31.97 | 5.60 | 8.62 | -37.64 | 0 | 0 | 0 |
| 22Q2 (14) | 3.49 | 14.43 | 43.62 | 0.18 | 0.0 | 38.46 | 0.34 | 6.25 | 13.33 | 0.18 | 5.88 | 12.5 | 5.16 | -12.61 | -3.59 | 9.74 | -7.15 | -21.09 | 5.16 | -7.47 | -21.67 | 0 | 0 | 0 |
| 22Q1 (13) | 3.05 | -17.79 | 38.64 | 0.18 | -5.26 | 100.0 | 0.32 | -13.51 | 23.08 | 0.17 | -10.53 | 13.33 | 5.90 | 15.24 | 44.26 | 10.49 | 5.2 | -11.22 | 5.57 | 8.84 | -18.25 | 0 | 0 | 0 |
| 21Q4 (12) | 3.71 | 44.92 | 97.34 | 0.19 | 35.71 | 35.71 | 0.37 | -5.13 | 105.56 | 0.19 | -17.39 | 18.75 | 5.12 | -6.35 | -31.23 | 9.97 | -34.54 | 4.16 | 5.12 | -43.0 | -39.82 | 0 | 0 | 0 |
| 21Q3 (11) | 2.56 | 5.35 | 49.71 | 0.14 | 7.69 | 100.0 | 0.39 | 30.0 | 105.26 | 0.23 | 43.75 | 64.29 | 5.47 | 2.22 | 33.59 | 15.23 | 23.4 | 37.11 | 8.98 | 36.45 | 9.74 | 0 | 0 | 0 |
| 21Q2 (10) | 2.43 | 10.45 | 53.8 | 0.13 | 44.44 | 85.71 | 0.3 | 15.38 | 50.0 | 0.16 | 6.67 | 23.08 | 5.35 | 30.77 | 20.75 | 12.35 | 4.46 | -2.47 | 6.58 | -3.43 | -19.97 | 0 | 0 | 0 |
| 21Q1 (9) | 2.2 | 17.02 | 0 | 0.09 | -35.71 | 0 | 0.26 | 44.44 | 0 | 0.15 | -6.25 | 0 | 4.09 | -45.06 | 0 | 11.82 | 23.43 | 0 | 6.82 | -19.89 | 0 | 0 | 0 | 0 |
| 20Q4 (8) | 1.88 | 9.94 | 0 | 0.14 | 100.0 | 0 | 0.18 | -5.26 | 0 | 0.16 | 14.29 | 0 | 7.45 | 81.91 | 0 | 9.57 | -13.83 | 0 | 8.51 | 3.95 | 0 | 0 | 0 | 0 |
| 20Q3 (7) | 1.71 | 8.23 | 0 | 0.07 | 0.0 | 0 | 0.19 | -5.0 | 0 | 0.14 | 7.69 | 0 | 4.09 | -7.6 | 0 | 11.11 | -12.22 | 0 | 8.19 | -0.49 | 0 | 0 | 0 | 0 |
| 20Q2 (6) | 1.58 | 0 | 0 | 0.07 | 0 | 0 | 0.2 | 0 | 0 | 0.13 | 0 | 0 | 4.43 | 0 | 0 | 12.66 | 0 | 0 | 8.23 | 0 | 0 | 0 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 13.71 | -3.18 | 1.06 | 43.24 | 1.65 | 13.01 | 1.04 | 33.33 | 7.73 | 47.94 | 12.04 | 16.72 | 7.59 | 37.71 | 0 | 0 |
| 2022 (9) | 14.16 | 29.91 | 0.74 | 34.55 | 1.46 | 11.45 | 0.78 | 6.85 | 5.23 | 3.57 | 10.31 | -14.21 | 5.51 | -17.75 | 0 | 0 |
| 2021 (8) | 10.9 | 49.32 | 0.55 | 57.14 | 1.31 | 61.73 | 0.73 | 25.86 | 5.05 | 5.24 | 12.02 | 8.31 | 6.70 | -15.71 | 0 | 0 |
| 2020 (7) | 7.3 | 5.04 | 0.35 | 16.67 | 0.81 | -14.74 | 0.58 | -1.69 | 4.79 | 11.07 | 11.10 | -18.82 | 7.95 | -6.41 | 0 | 0 |
| 2019 (6) | 6.95 | 56.88 | 0.3 | -25.0 | 0.95 | 21.79 | 0.59 | 25.53 | 4.32 | -52.19 | 13.67 | -22.37 | 8.49 | -19.98 | 0 | 0 |
| 2018 (5) | 4.43 | -25.55 | 0.4 | 33.33 | 0.78 | -18.75 | 0.47 | 14.63 | 9.03 | 79.08 | 17.61 | 9.13 | 10.61 | 53.97 | 0 | 0 |
| 2017 (4) | 5.95 | 0 | 0.3 | 0 | 0.96 | 0 | 0.41 | 0 | 5.04 | 0 | 16.13 | 0 | 6.89 | 0 | 0 | 0 |
