- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 3.26 | -2.4 | -20.87 | 0.27 | -3.57 | -10.0 | 0.2 | -9.09 | -4.76 | 0.13 | 18.18 | 44.44 | 8.28 | -1.21 | 13.74 | 6.13 | -6.86 | 20.36 | 3.99 | 21.08 | 82.55 | 105 | 1.94 | 1.94 |
| 23Q3 (19) | 3.34 | -4.84 | -17.94 | 0.28 | 7.69 | -15.15 | 0.22 | -8.33 | -8.33 | 0.11 | 22.22 | 0.0 | 8.38 | 13.17 | 3.39 | 6.59 | -3.67 | 11.7 | 3.29 | 28.44 | 21.86 | 103 | 0.0 | 3.0 |
| 23Q2 (18) | 3.51 | 5.09 | -23.53 | 0.26 | 4.0 | -27.78 | 0.24 | 33.33 | -7.69 | 0.09 | -10.0 | 0.0 | 7.41 | -1.04 | -5.56 | 6.84 | 26.88 | 20.71 | 2.56 | -14.36 | 30.77 | 103 | 0.0 | 3.0 |
| 23Q1 (17) | 3.34 | -18.93 | -20.29 | 0.25 | -16.67 | -28.57 | 0.18 | -14.29 | -25.0 | 0.1 | 11.11 | 0.0 | 7.49 | 2.79 | -10.39 | 5.39 | 5.73 | -5.91 | 2.99 | 37.06 | 25.45 | 103 | 0.0 | 3.0 |
| 22Q4 (16) | 4.12 | 1.23 | -7.21 | 0.3 | -9.09 | -21.05 | 0.21 | -12.5 | -4.55 | 0.09 | -18.18 | -30.77 | 7.28 | -10.19 | -14.92 | 5.10 | -13.56 | 2.87 | 2.18 | -19.17 | -25.39 | 103 | 3.0 | 3.0 |
| 22Q3 (15) | 4.07 | -11.33 | -6.65 | 0.33 | -8.33 | -8.33 | 0.24 | -7.69 | 4.35 | 0.11 | 22.22 | 22.22 | 8.11 | 3.38 | -1.8 | 5.90 | 4.1 | 11.78 | 2.70 | 37.84 | 30.93 | 100 | 0.0 | 0.0 |
| 22Q2 (14) | 4.59 | 9.55 | 20.47 | 0.36 | 2.86 | 24.14 | 0.26 | 8.33 | 52.94 | 0.09 | -10.0 | 0.0 | 7.84 | -6.11 | 3.04 | 5.66 | -1.11 | 26.95 | 1.96 | -17.84 | -16.99 | 100 | 0.0 | 0.0 |
| 22Q1 (13) | 4.19 | -5.63 | 14.79 | 0.35 | -7.89 | 16.67 | 0.24 | 9.09 | -7.69 | 0.1 | -23.08 | 0.0 | 8.35 | -2.4 | 1.63 | 5.73 | 15.6 | -19.59 | 2.39 | -18.49 | -12.89 | 100 | 0.0 | 0.0 |
| 21Q4 (12) | 4.44 | 1.83 | 28.32 | 0.38 | 5.56 | 46.15 | 0.22 | -4.35 | 4.76 | 0.13 | 44.44 | 62.5 | 8.56 | 3.65 | 13.89 | 4.95 | -6.07 | -18.36 | 2.93 | 41.84 | 26.63 | 100 | 0.0 | 0.0 |
| 21Q3 (11) | 4.36 | 14.44 | 36.25 | 0.36 | 24.14 | 56.52 | 0.23 | 35.29 | 15.0 | 0.09 | 0.0 | 12.5 | 8.26 | 8.48 | 14.88 | 5.28 | 18.23 | -15.6 | 2.06 | -12.61 | -17.43 | 100 | 0.0 | 0.0 |
| 21Q2 (10) | 3.81 | 4.38 | -27.84 | 0.29 | -3.33 | -29.27 | 0.17 | -34.62 | -52.78 | 0.09 | -10.0 | -40.0 | 7.61 | -7.39 | -1.98 | 4.46 | -37.36 | -34.56 | 2.36 | -13.78 | -16.85 | 100 | 0.0 | 0.0 |
| 21Q1 (9) | 3.65 | 5.49 | 40.38 | 0.3 | 15.38 | 42.86 | 0.26 | 23.81 | 44.44 | 0.1 | 25.0 | 42.86 | 8.22 | 9.38 | 1.76 | 7.12 | 17.36 | 2.89 | 2.74 | 18.49 | 1.76 | 100 | 0.0 | 0.0 |
| 20Q4 (8) | 3.46 | 8.12 | 31.06 | 0.26 | 13.04 | -3.7 | 0.21 | 5.0 | 23.53 | 0.08 | 0.0 | 14.29 | 7.51 | 4.55 | -26.53 | 6.07 | -2.89 | -5.75 | 2.31 | -7.51 | -12.8 | 100 | 0.0 | 0.0 |
| 20Q3 (7) | 3.2 | -39.39 | 18.96 | 0.23 | -43.9 | -11.54 | 0.2 | -44.44 | 5.26 | 0.08 | -46.67 | 0.0 | 7.19 | -7.44 | -25.64 | 6.25 | -8.33 | -11.51 | 2.50 | -12.0 | -15.94 | 100 | 0.0 | 8.7 |
| 20Q2 (6) | 5.28 | 103.08 | 10.46 | 0.41 | 95.24 | 0.0 | 0.36 | 100.0 | 2.86 | 0.15 | 114.29 | 7.14 | 7.77 | -3.86 | -9.47 | 6.82 | -1.52 | -6.88 | 2.84 | 5.52 | -3.0 | 100 | 0.0 | 8.7 |
| 20Q1 (5) | 2.6 | -1.52 | 0 | 0.21 | -22.22 | 0 | 0.18 | 5.88 | 0 | 0.07 | 0.0 | 0 | 8.08 | -21.03 | 0 | 6.92 | 7.51 | 0 | 2.69 | 1.54 | 0 | 100 | 0.0 | 0 |
| 19Q4 (4) | 2.64 | -1.86 | 0.0 | 0.27 | 3.85 | 0.0 | 0.17 | -10.53 | 0.0 | 0.07 | -12.5 | 0.0 | 10.23 | 5.81 | 0.0 | 6.44 | -8.83 | 0.0 | 2.65 | -10.84 | 0.0 | 100 | 8.7 | 0.0 |
| 19Q3 (3) | 2.69 | -43.72 | 0.0 | 0.26 | -36.59 | 0.0 | 0.19 | -45.71 | 0.0 | 0.08 | -42.86 | 0.0 | 9.67 | 12.68 | 0.0 | 7.06 | -3.54 | 0.0 | 2.97 | 1.54 | 0.0 | 92 | 0.0 | 0.0 |
| 19Q2 (2) | 4.78 | 0 | 0.0 | 0.41 | 0 | 0.0 | 0.35 | 0 | 0.0 | 0.14 | 0 | 0.0 | 8.58 | 0 | 0.0 | 7.32 | 0 | 0.0 | 2.93 | 0 | 0.0 | 92 | 0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 13.45 | -20.7 | 1.07 | -21.32 | 0.84 | -11.58 | 0.43 | 10.26 | 7.96 | -0.79 | 6.25 | 11.5 | 3.20 | 39.03 | 105 | 1.94 |
| 2022 (9) | 16.96 | 4.24 | 1.36 | 2.26 | 0.95 | 9.2 | 0.39 | -4.88 | 8.02 | -1.9 | 5.60 | 4.75 | 2.30 | -8.75 | 103 | 3.0 |
| 2021 (8) | 16.27 | 36.38 | 1.33 | 47.78 | 0.87 | 12.99 | 0.41 | 32.26 | 8.17 | 8.36 | 5.35 | -17.15 | 2.52 | -3.02 | 100 | 0.0 |
| 2020 (7) | 11.93 | 18.12 | 0.9 | -5.26 | 0.77 | 10.0 | 0.31 | 6.9 | 7.54 | -19.8 | 6.45 | -6.87 | 2.60 | -9.5 | 100 | 0.0 |
| 2019 (6) | 10.1 | 2.54 | 0.95 | 17.28 | 0.7 | 6.06 | 0.29 | 3.57 | 9.41 | 14.38 | 6.93 | 3.44 | 2.87 | 1.01 | 100 | 6.38 |
| 2018 (5) | 9.85 | 29.43 | 0.81 | 20.9 | 0.66 | 24.53 | 0.28 | -9.68 | 8.22 | -6.6 | 6.70 | -3.79 | 2.84 | -30.22 | 94 | 2.17 |
| 2017 (4) | 7.61 | 15.65 | 0.67 | -6.94 | 0.53 | 1.92 | 0.31 | 14.81 | 8.80 | -19.54 | 6.96 | -11.87 | 4.07 | -0.73 | 92 | 3.37 |
| 2016 (3) | 6.58 | 28.52 | 0.72 | 24.14 | 0.52 | 6.12 | 0.27 | 0.0 | 10.94 | -3.41 | 7.90 | -17.42 | 4.10 | -22.19 | 89 | 2.3 |
| 2015 (2) | 5.12 | 3.23 | 0.58 | -13.43 | 0.49 | 11.36 | 0.27 | 0.0 | 11.33 | -16.14 | 9.57 | 7.88 | 5.27 | -3.13 | 87 | 16.0 |
| 2014 (1) | 4.96 | 12.73 | 0.67 | 0 | 0.44 | 0 | 0.27 | 0 | 13.51 | 0 | 8.87 | 0 | 5.44 | 0 | 75 | 0 |
