玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)79.53-7.7618.77-582.50-10.63-34.6-647.2513.71-411.52-647.2513.88-411.52-8.04-5.51-539.34-7.05-3.52-535.190.010.00.0-627.7813.41-351.1115.9428.8623.3790.0027.67143.5510.00-66.11-96.74105.776.33-11.92
23Q3 (19)86.227.9960.35-526.5131.9871.06-750.0630.1377.75-751.5829.9977.71-7.6213.1117.98-6.8113.6917.650.010.00-725.0030.9575.6712.376.27-0.9670.49-1.9531.6429.514.99-35.5899.47-4.07-72.54
23Q2 (18)79.84346.03167.38-774.0914.9562.33-1073.52-159.4873.0-1073.52-159.4873.0-8.77-206.1717.34-7.89-206.6217.210.0100-1050.00-156.3872.3711.649.81-3.871.90241.8238.8128.10-81.35-41.7103.69-53.89-62.78
23Q1 (17)17.90-73.27-50.95-910.13-110.3157.231804.88768.69127.361804.88768.69127.368.26351.37190.777.40356.79190.020.00-100.001862.50645.0131.2210.60-17.960.86-50.6975.47-256.31150.69-50.86123.03224.8787.27-63.11
22Q4 (16)66.9624.53-17.19-432.7676.2270.92207.77106.16106.37207.77106.16106.371.83119.7111.81.62119.59111.510.0100250.00108.39107.8112.923.4418.97-206.67-485.94-551.91306.67569.48465.09120.08-66.85-27.92
22Q3 (15)53.7780.0784.27-1819.5411.4588.82-3371.5015.2-104.56-3372.2915.18-104.56-9.2912.44-137.17-8.2713.22-136.660.0000-2980.0021.58-106.2512.493.2230.3853.553.39343.8345.81-4.98-62.44362.1929.99-87.84
22Q2 (14)29.86-18.1732.48-2054.723.453.46-3975.9539.72-53.89-3975.9539.72-53.89-10.61-16.59-60.27-9.53-15.94-61.80.0000-3800.0036.31-46.1512.1015.13-1.5551.7959.7-37.6248.21-28.66169.95278.62-54.29-13.47
22Q1 (13)36.49-54.8744.4-2128.09-42.9941.86-6595.60-102.29-326.02-6595.60-102.29-326.02-9.1041.33-324.69-8.2241.58-328.330.0000-5966.67-86.46-257.0210.51-3.22-15.9232.43-29.08125.9567.5724.51-69.77609.51265.87-10.2
21Q4 (12)80.86177.1131.5-1488.2390.86-178.47-3260.46-104.41-419.62-3260.46-104.41-419.62-15.51-162.06-118.45-14.07-162.37-131.410.000-100.0-3200.00-106.71-489.4710.8613.36-14.7645.73308.23-46.0154.27-55.5254.83166.59-94.4150.76
21Q3 (11)29.1829.46-85.81-16279.00-664.86-159.873957.902962.512282.6673957.902962.512282.6624.99477.49539.9622.56483.02595.820.000047700.001934.621355.269.58-22.05-60.53-21.96-126.45-111.73121.96582.99243.32977.76824.74150.34
21Q2 (10)22.54-10.8-21.27-2128.3641.85-34.85-2583.67-188.54-44.7-2583.67-188.54-44.7-6.62-263.4624.77-5.89-263.6114.760.0000-2600.00-168.42-48.5712.29-1.68-51.7583.04166.43-6.2917.86-92.0156.75322.01-52.560
21Q1 (9)25.27-58.9-15.57-3660.39-584.925.02918.19565.07160.042918.19565.07160.044.05157.04136.063.60159.21140.960.00-100.003800.00800.0174.5112.50-1.88-56.88-125.00-247.57-223.88223.531361.540678.75514.250
20Q4 (8)61.49-70.1-28.71-534.4491.47-1437.44-627.4781.48-1140.79-627.4781.48-950.69-7.10-25.018.95-6.08-33.6317.280.010-91.67-542.8685.71-1123.2112.74-47.51-52.1484.71-54.76207.2115.29117.97-91.46110.50-90.71922.2
20Q3 (7)205.64618.27510.57-6265.93-297.01-130.59-3388.43-89.774.95-3388.43-89.774.95-5.6835.4514.71-4.5534.1523.790.0000-3800.00-117.14-8.5724.27-4.7198.93187.23111.31146.52-85.11-847.04-453.861189.50051.79
20Q2 (6)28.63-4.34-14.89-1578.2767.6649.08-1785.5463.26-386.81-1785.5463.26-386.81-8.8021.64-885.71-6.9121.39-784.160.0000-1750.0065.69-252.1725.47-12.14135.488.61-12.18118.2411.390-98.030.000-100.0
20Q1 (5)29.93-65.3-39.51-4880.69-12313.94-311.08-4860.51-9511.45-341.2-4860.51-8038.83-341.2-11.23-28.2-73.3-8.79-19.59-50.510.00-100.0-100.0-5100.00-11391.66-417.3928.998.9137.23100.90227.7-6.14-0.00-100.0100.00.00-100.0-100.0
19Q4 (4)86.25156.090.039.96101.470.0-50.5798.580.0-59.7298.320.0-8.76-31.530.0-7.35-23.120.00.1200.0-44.3898.730.026.62118.20.0-79.01-204.030.0179.01644.310.010.81-98.620.0
19Q3 (3)33.680.120.0-2717.2912.340.0-3564.96-672.630.0-3564.96-672.630.0-6.66-694.640.0-5.97-691.090.00.0000.0-3500.00-404.350.012.2012.750.075.95115.640.024.05-95.840.0783.6619.920.0
19Q2 (2)33.64-32.010.0-3099.68-161.070.0622.56156.510.0622.56156.510.01.12117.280.01.01117.290.00.00-100.00.01150.00216.670.010.82-11.460.0-485.71-551.830.0578.577814.290.0653.5071.90.0
19Q1 (1)49.480.00.0-1187.280.00.0-1101.650.00.0-1101.650.00.0-6.480.00.0-5.840.00.00.010.00.0-985.710.00.012.220.00.0107.500.00.0-7.500.00.0380.160.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)72.8833.36-660.23012.28-44.74-439.390-439.830-16.160-14.1300.03200.0-398.25015.9423.37150.40147.72-50.4000.06-95.78120.14-50.43
2022 (9)54.65-4.06-1148.26022.22-37.04-1893.420-1893.560-26.630-23.8200.010.0-1785.19012.9218.9760.71039.48-92.791.43-23.57242.35-35.62
2021 (8)56.96-6.27-2478.27035.29-22.35552.620552.6205.1804.6500.010.0752.94010.86-14.76-447.920547.9201.87-80.46376.4528.11
2020 (7)60.77-27.09-1577.55045.45501.4-1489.830-1489.830-24.540-20.7500.01-92.31-1304.55012.74-52.14105.8859.53-5.8809.59-35.58293.86560.36
2019 (6)83.3510.28-87.1707.56-34.14-131.510-140.040-20.780-17.7100.13116.67-108.72026.62179.3366.37-75.9533.63014.88-26.9144.50-59.94
2018 (5)75.586.39-227.83011.48-33.06-83.110-83.110-5.130-4.5700.0650.0-63.9309.53-43.71276.00199.94-176.00020.360111.08-40.16
2017 (4)71.04-11.66-554.56017.14-65.71-603.650-603.650-27.220-24.6500.04100.0-485.71016.93221.8692.02-20.737.9800.000185.63-63.03
2016 (3)80.420.53-2145.95050.000.0-1842.430-1842.430-32.330-30.8600.02100.0-1266.6705.2633.84116.097.4-16.5200.000502.13-1.07
2015 (2)80.000-2667.93050.000-2472.650-2472.650-37.540-35.9600.010-1320.0003.93-17.61108.091.61-8.0900.000507.570
2014 (1)0.0000.0000.0000.0000.000-25.350-24.6300.0000.0004.77873.47106.3751.58-5.7300.0000.000

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