- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 13.36 | -1.4 | -17.07 | 0.13 | 0.0 | -35.0 | 1.62 | 42.11 | 52.83 | 1.13 | 8.65 | 56.94 | 0.97 | 1.42 | -21.62 | 12.13 | 44.13 | 84.29 | 8.46 | 10.2 | 89.25 | 2290 | 0.0 | 0.0 |
| 23Q3 (19) | 13.55 | 13.29 | -16.05 | 0.13 | 18.18 | -13.33 | 1.14 | 8.57 | 26.67 | 1.04 | 14.29 | 31.65 | 0.96 | 4.31 | 3.23 | 8.41 | -4.17 | 50.88 | 7.68 | 0.88 | 56.81 | 2290 | 0.0 | -4.82 |
| 23Q2 (18) | 11.96 | -9.74 | -6.2 | 0.11 | -8.33 | 0.0 | 1.05 | -13.93 | 22.09 | 0.91 | 15.19 | 18.18 | 0.92 | 1.55 | 6.61 | 8.78 | -4.65 | 30.16 | 7.61 | 27.61 | 25.99 | 2290 | 0.0 | -4.82 |
| 23Q1 (17) | 13.25 | -17.75 | 62.18 | 0.12 | -40.0 | 20.0 | 1.22 | 15.09 | 48.78 | 0.79 | 9.72 | -3.66 | 0.91 | -27.05 | -26.01 | 9.21 | 39.94 | -8.26 | 5.96 | 33.41 | -40.6 | 2290 | 0.0 | -4.82 |
| 22Q4 (16) | 16.11 | -0.19 | 45.4 | 0.2 | 33.33 | 66.67 | 1.06 | 17.78 | -8.62 | 0.72 | -8.86 | -30.77 | 1.24 | 33.58 | 14.63 | 6.58 | 18.0 | -37.15 | 4.47 | -8.69 | -52.39 | 2290 | -4.82 | -4.82 |
| 22Q3 (15) | 16.14 | 26.59 | 78.15 | 0.15 | 36.36 | 87.5 | 0.9 | 4.65 | 18.42 | 0.79 | 2.6 | -21.0 | 0.93 | 7.72 | 5.25 | 5.58 | -17.33 | -33.53 | 4.89 | -18.95 | -55.65 | 2406 | 0.0 | -3.84 |
| 22Q2 (14) | 12.75 | 56.06 | 7.69 | 0.11 | 10.0 | 22.22 | 0.86 | 4.88 | -27.73 | 0.77 | -6.1 | -47.26 | 0.86 | -29.51 | 13.5 | 6.75 | -32.8 | -32.89 | 6.04 | -39.83 | -51.02 | 2406 | 0.0 | -3.84 |
| 22Q1 (13) | 8.17 | -26.26 | -23.86 | 0.1 | -16.67 | 0.0 | 0.82 | -29.31 | -17.17 | 0.82 | -21.15 | 2.5 | 1.22 | 13.02 | 31.33 | 10.04 | -4.13 | 8.78 | 10.04 | 6.93 | 34.62 | 2406 | 0.0 | -3.84 |
| 21Q4 (12) | 11.08 | 22.3 | -21.36 | 0.12 | 50.0 | -20.0 | 1.16 | 52.63 | 22.11 | 1.04 | 4.0 | 14.29 | 1.08 | 22.65 | 1.73 | 10.47 | 24.81 | 55.28 | 9.39 | -14.96 | 45.33 | 2406 | -3.84 | -3.84 |
| 21Q3 (11) | 9.06 | -23.48 | -31.52 | 0.08 | -11.11 | -11.11 | 0.76 | -36.13 | -1.3 | 1.0 | -31.51 | 75.44 | 0.88 | 16.16 | 29.8 | 8.39 | -16.54 | 44.13 | 11.04 | -10.49 | 156.19 | 2502 | 0.0 | -6.82 |
| 21Q2 (10) | 11.84 | 10.34 | 6.47 | 0.09 | -10.0 | 28.57 | 1.19 | 20.2 | 83.08 | 1.46 | 82.5 | 160.71 | 0.76 | -18.44 | 20.75 | 10.05 | 8.93 | 71.94 | 12.33 | 65.39 | 144.86 | 2502 | 0.0 | -6.82 |
| 21Q1 (9) | 10.73 | -23.85 | 6.77 | 0.1 | -33.33 | 25.0 | 0.99 | 4.21 | 43.48 | 0.8 | -12.09 | 17.65 | 0.93 | -12.46 | 17.08 | 9.23 | 36.84 | 34.39 | 7.46 | 15.44 | 10.19 | 2502 | 0.0 | 6.06 |
| 20Q4 (8) | 14.09 | 6.5 | 1.29 | 0.15 | 66.67 | 66.67 | 0.95 | 23.38 | -42.07 | 0.91 | 59.65 | 22.97 | 1.06 | 56.49 | 64.54 | 6.74 | 15.85 | -42.81 | 6.46 | 49.9 | 21.4 | 2502 | -6.82 | 6.06 |
| 20Q3 (7) | 13.23 | 18.97 | -4.89 | 0.09 | 28.57 | 50.0 | 0.77 | 18.46 | -11.49 | 0.57 | 1.79 | -25.97 | 0.68 | 8.07 | 57.71 | 5.82 | -0.43 | -6.95 | 4.31 | -14.45 | -22.17 | 2685 | 0.0 | 13.82 |
| 20Q2 (6) | 11.12 | 10.65 | -27.6 | 0.07 | -12.5 | -22.22 | 0.65 | -5.8 | -37.5 | 0.56 | -17.65 | -20.0 | 0.63 | -20.92 | 7.43 | 5.85 | -14.86 | -13.67 | 5.04 | -25.57 | 10.5 | 2685 | 13.82 | 13.82 |
| 20Q1 (5) | 10.05 | -27.75 | -29.57 | 0.08 | -11.11 | -11.11 | 0.69 | -57.93 | -13.75 | 0.68 | -8.11 | 13.33 | 0.80 | 23.03 | 26.21 | 6.87 | -41.77 | 22.47 | 6.77 | 27.19 | 60.92 | 2359 | 0.0 | 0.0 |
| 19Q4 (4) | 13.91 | 0.0 | 0.0 | 0.09 | 50.0 | 0.0 | 1.64 | 88.51 | 0.0 | 0.74 | -3.9 | 0.0 | 0.65 | 50.0 | 0.0 | 11.79 | 88.51 | 0.0 | 5.32 | -3.9 | 0.0 | 2359 | 0.0 | 0.0 |
| 19Q3 (3) | 13.91 | -9.44 | 0.0 | 0.06 | -33.33 | 0.0 | 0.87 | -16.35 | 0.0 | 0.77 | 10.0 | 0.0 | 0.43 | -26.38 | 0.0 | 6.25 | -7.63 | 0.0 | 5.54 | 21.47 | 0.0 | 2359 | 0.0 | 0.0 |
| 19Q2 (2) | 15.36 | 7.64 | 0.0 | 0.09 | 0.0 | 0.0 | 1.04 | 30.0 | 0.0 | 0.7 | 16.67 | 0.0 | 0.59 | -7.1 | 0.0 | 6.77 | 20.77 | 0.0 | 4.56 | 8.39 | 0.0 | 2359 | 0.0 | 0.0 |
| 19Q1 (1) | 14.27 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 0.8 | 0.0 | 0.0 | 0.6 | 0.0 | 0.0 | 0.63 | 0.0 | 0.0 | 5.61 | 0.0 | 0.0 | 4.20 | 0.0 | 0.0 | 2359 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 52.12 | -1.99 | 0.48 | -14.29 | 5.02 | 37.91 | 3.87 | 24.44 | 0.92 | -12.54 | 9.63 | 40.72 | 7.43 | 26.97 | 2290 | 0.0 |
| 2022 (9) | 53.18 | 24.54 | 0.56 | 43.59 | 3.64 | -11.22 | 3.11 | -27.67 | 1.05 | 15.29 | 6.84 | -28.72 | 5.85 | -41.93 | 2290 | -4.82 |
| 2021 (8) | 42.7 | -11.96 | 0.39 | 0.0 | 4.1 | 33.55 | 4.3 | 58.09 | 0.91 | 13.58 | 9.60 | 51.69 | 10.07 | 79.56 | 2406 | -3.84 |
| 2020 (7) | 48.5 | -15.58 | 0.39 | 18.18 | 3.07 | -29.43 | 2.72 | -3.2 | 0.80 | 39.99 | 6.33 | -16.4 | 5.61 | 14.66 | 2502 | -6.82 |
| 2019 (6) | 57.45 | 28.64 | 0.33 | -2.94 | 4.35 | 47.46 | 2.81 | -25.27 | 0.57 | -24.55 | 7.57 | 14.63 | 4.89 | -41.9 | 2685 | 13.82 |
| 2018 (5) | 44.66 | 41.82 | 0.34 | 3.03 | 2.95 | 83.23 | 3.76 | 127.88 | 0.76 | -27.35 | 6.61 | 29.2 | 8.42 | 60.68 | 2359 | 37.39 |
| 2017 (4) | 31.49 | -23.81 | 0.33 | 13.79 | 1.61 | -27.8 | 1.65 | -0.6 | 1.05 | 49.35 | 5.11 | -5.24 | 5.24 | 30.46 | 1717 | 50.61 |
| 2016 (3) | 41.33 | -30.09 | 0.29 | 3.57 | 2.23 | 10.95 | 1.66 | -10.27 | 0.70 | 48.15 | 5.40 | 58.7 | 4.02 | 28.35 | 1140 | -20.34 |
| 2015 (2) | 59.12 | 9.97 | 0.28 | -3.45 | 2.01 | -1.95 | 1.85 | -26.59 | 0.47 | -12.2 | 3.40 | -10.84 | 3.13 | -33.24 | 1431 | -16.56 |
| 2014 (1) | 53.76 | 44.71 | 0.29 | 26.09 | 2.05 | -22.93 | 2.52 | 24.14 | 0.54 | 0 | 3.81 | 0 | 4.69 | 0 | 1715 | 15.18 |
