玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)-0.16-141.03-104.080.18125.0500.00.3365.050.000020.510.02580.3451.280.0813.750.0000000
23Q3 (19)0.39-38.1-78.690.08300.0100.00.25.2611.1100020.51546.15838.4651.2870.04421.370.0000000
23Q2 (18)0.63-50.39-41.120.020.0-33.330.19-5.05.560003.17101.5913.2330.1691.5179.280.0000000
23Q1 (17)1.27-67.647.670.02-33.33-33.330.2-9.095.260001.57105.77-54.8615.75180.6-28.720.0000000
22Q4 (16)3.92114.21553.330.03-25.0-40.00.2222.2222.220000.77-64.99-90.825.61-42.94-81.290.0000000
22Q3 (15)1.8371.0331.650.0433.33100.00.180.0-10.00002.19-22.0451.919.84-41.53-31.640.0000000
22Q2 (14)1.0724.42-25.170.030.050.00.18-5.26-5.260002.80-19.63100.4716.82-23.8626.610.0000000
22Q1 (13)0.8643.33-65.870.03-40.050.00.195.560.00003.49-58.14339.5322.09-26.36193.020.0000000
21Q4 (12)0.6-56.83-36.170.05150.0150.00.18-10.0-5.260008.33479.17291.6730.00108.548.420.0000000
21Q3 (11)1.39-2.890.410.020.00.00.25.26-4.760001.442.88-47.4814.398.29-49.980.0000000
21Q2 (10)1.43-43.2588.160.020.00.00.190.058.330001.4076.22-46.8513.2976.22-15.850.0000000
21Q1 (9)2.52168.092190.910.020.00.00.190.035.710000.79-62.7-95.637.54-62.7-94.080.0000000
20Q4 (8)0.9428.77-44.380.020.0100.00.19-9.52137.500-100.02.13-22.34259.5720.21-29.74326.990.000-100.000-100.0
20Q3 (7)0.73-3.95942.860.020.00.00.2175.023.530002.744.11-90.4128.7782.19-88.150.000000-100.0
20Q2 (6)0.76590.911800.00.020.0-66.670.12-14.29-33.330002.63-85.53-98.2515.79-87.59-96.490.000000-100.0
20Q1 (5)0.11-93.4957.140.02100.0-50.00.1475.0-12.50-100.0018.182972.73-68.18127.272588.64-44.320.00-100.000-100.0-100.0
19Q4 (4)1.692314.290.00.01-50.00.00.08-52.940.00.0100.00.59-97.930.04.73-98.050.00.5900.0570.00.0
19Q3 (3)0.0775.00.00.02-66.670.00.17-5.560.0000.028.57-80.950.0242.86-46.030.00.0000.0570.00.0
19Q2 (2)0.04-42.860.00.0650.00.00.1812.50.0000.0150.00162.50.0450.0096.880.00.0000.0570.00.0
19Q1 (1)0.070.00.00.040.00.00.160.00.000.00.057.140.00.0228.570.00.00.000.00.0570.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)2.13-72.230.29123.080.9217.950013.62703.2943.19324.730.00000
2022 (9)7.6729.120.138.330.782.63001.69-16.110.17-20.520.00000
2021 (8)5.94133.860.1250.00.7616.92002.02-35.8612.79-50.00.00000
2020 (7)2.5435.830.08-38.460.6510.17003.15-54.6925.59-18.890.00000
2019 (6)1.87-45.160.13-45.830.59-28.050.010.06.95-1.2331.5531.210.5382.35570.0
2018 (5)3.41-20.330.24-41.460.8210.810.01-50.07.04-26.5324.0539.080.29-37.24570.0
2017 (4)4.2827.760.4124.240.7448.00.020.09.58-2.7517.2915.840.47-21.73570.0
2016 (3)3.3542.550.3313.790.5-13.790.02-50.09.85-20.1714.93-39.530.60-64.93570.0
2015 (2)2.35137.370.29-39.580.587.410.04-42.8612.34-74.5524.68-54.751.70-75.93570.0
2014 (1)0.99-82.570.48-21.310.5431.710.07-53.3348.48054.5507.0705735.71

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