- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 22Q3 (20) | 1.12 | -12.5 | -17.65 | 0.11 | 0.0 | 22.22 | 0.22 | 0.0 | 4.76 | 0.18 | -5.26 | -14.29 | 9.82 | 14.29 | 48.41 | 19.64 | 14.29 | 27.21 | 16.07 | 8.27 | 4.08 | 0 | 0 | 0 |
| 22Q2 (19) | 1.28 | -0.78 | -19.5 | 0.11 | 0.0 | 37.5 | 0.22 | -15.38 | 4.76 | 0.19 | 0.0 | -9.52 | 8.59 | 0.78 | 70.8 | 17.19 | -14.72 | 30.13 | 14.84 | 0.78 | 12.39 | 0 | 0 | 0 |
| 22Q1 (18) | 1.29 | -35.5 | -32.81 | 0.11 | 22.22 | 22.22 | 0.26 | 18.18 | 18.18 | 0.19 | 5.56 | -5.0 | 8.53 | 89.49 | 81.91 | 20.16 | 83.23 | 75.9 | 14.73 | 63.65 | 41.4 | 0 | 0 | 0 |
| 21Q4 (17) | 2.0 | 47.06 | 12.36 | 0.09 | 0.0 | -18.18 | 0.22 | 4.76 | 15.79 | 0.18 | -14.29 | -10.0 | 4.50 | -32.0 | -27.18 | 11.00 | -28.76 | 3.05 | 9.00 | -41.71 | -19.9 | 0 | 0 | 0 |
| 21Q3 (16) | 1.36 | -14.47 | -25.27 | 0.09 | 12.5 | -10.0 | 0.21 | 0.0 | 10.53 | 0.21 | 0.0 | 0.0 | 6.62 | 31.53 | 20.44 | 15.44 | 16.91 | 47.91 | 15.44 | 16.91 | 33.82 | 0 | 0 | 0 |
| 21Q2 (15) | 1.59 | -17.19 | 3.25 | 0.08 | -11.11 | -38.46 | 0.21 | -4.55 | 5.0 | 0.21 | 5.0 | 10.53 | 5.03 | 7.34 | -40.4 | 13.21 | 15.27 | 1.7 | 13.21 | 26.79 | 7.05 | 0 | 0 | 0 |
| 21Q1 (14) | 1.92 | 7.87 | 29.73 | 0.09 | -18.18 | -40.0 | 0.22 | 15.79 | 15.79 | 0.2 | 0.0 | -4.76 | 4.69 | -24.15 | -53.75 | 11.46 | 7.35 | -10.75 | 10.42 | -7.29 | -26.59 | 0 | 0 | 0 |
| 20Q4 (13) | 1.78 | -2.2 | 4.09 | 0.11 | 10.0 | -35.29 | 0.19 | 0.0 | -13.64 | 0.2 | -4.76 | -13.04 | 6.18 | 12.47 | -37.84 | 10.67 | 2.25 | -17.03 | 11.24 | -2.62 | -16.46 | 0 | 0 | 0 |
| 20Q3 (12) | 1.82 | 18.18 | -31.06 | 0.1 | -23.08 | -41.18 | 0.19 | -5.0 | -5.0 | 0.21 | 10.53 | 0.0 | 5.49 | -34.91 | -14.67 | 10.44 | -19.62 | 37.8 | 11.54 | -6.48 | 45.05 | 0 | 0 | 0 |
| 20Q2 (11) | 1.54 | 4.05 | -20.21 | 0.13 | -13.33 | -13.33 | 0.2 | 5.26 | -4.76 | 0.19 | -9.52 | -17.39 | 8.44 | -16.71 | 8.61 | 12.99 | 1.16 | 19.36 | 12.34 | -13.05 | 3.53 | 0 | 0 | 0 |
| 20Q1 (10) | 1.48 | -13.45 | -2.63 | 0.15 | -11.76 | -25.0 | 0.19 | -13.64 | -5.0 | 0.21 | -8.7 | -19.23 | 10.14 | 1.95 | -22.97 | 12.84 | -0.21 | -2.43 | 14.19 | 5.49 | -17.05 | 0 | 0 | 0 |
| 19Q4 (9) | 1.71 | -35.23 | -19.34 | 0.17 | 0.0 | -5.56 | 0.22 | 10.0 | 0.0 | 0.23 | 9.52 | 21.05 | 9.94 | 54.39 | 17.09 | 12.87 | 69.82 | 23.98 | 13.45 | 69.09 | 50.08 | 0 | 0 | 0 |
| 19Q3 (8) | 2.64 | 36.79 | 26.32 | 0.17 | 13.33 | -29.17 | 0.2 | -4.76 | -4.76 | 0.21 | -8.7 | 16.67 | 6.44 | -17.15 | -43.92 | 7.58 | -30.38 | -24.6 | 7.95 | -33.25 | -7.64 | 0 | 0 | 0 |
| 19Q2 (7) | 1.93 | 26.97 | 4.89 | 0.15 | -25.0 | -21.05 | 0.21 | 5.0 | 0.0 | 0.23 | -11.54 | 21.05 | 7.77 | -40.93 | -24.73 | 10.88 | -17.31 | -4.66 | 11.92 | -30.33 | 15.41 | 0 | 0 | 0 |
| 19Q1 (6) | 1.52 | -28.3 | -22.05 | 0.2 | 11.11 | -4.76 | 0.2 | -9.09 | -9.09 | 0.26 | 36.84 | 36.84 | 13.16 | 54.97 | 22.18 | 13.16 | 26.79 | 16.63 | 17.11 | 90.86 | 75.55 | 0 | 0 | 0 |
| 18Q4 (5) | 2.12 | 1.44 | 0 | 0.18 | -25.0 | 0 | 0.22 | 4.76 | 0 | 0.19 | 5.56 | 0 | 8.49 | -26.06 | 0 | 10.38 | 3.28 | 0 | 8.96 | 4.06 | 0 | 0 | 0 | 0 |
| 18Q3 (4) | 2.09 | 13.59 | 0.0 | 0.24 | 26.32 | 0.0 | 0.21 | 0.0 | 0.0 | 0.18 | -5.26 | 0.0 | 11.48 | 11.21 | 0.0 | 10.05 | -11.96 | 0.0 | 8.61 | -16.6 | 0.0 | 0 | 0 | 0.0 |
| 18Q2 (3) | 1.84 | -5.64 | 0.0 | 0.19 | -9.52 | 0.0 | 0.21 | -4.55 | 0.0 | 0.19 | 0.0 | 0.0 | 10.33 | -4.11 | 0.0 | 11.41 | 1.16 | 0.0 | 10.33 | 5.98 | 0.0 | 0 | 0 | 0.0 |
| 18Q1 (2) | 1.95 | 0 | 0.0 | 0.21 | 0 | 0.0 | 0.22 | 0 | 0.0 | 0.19 | 0 | 0.0 | 10.77 | 0 | 0.0 | 11.28 | 0 | 0.0 | 9.74 | 0 | 0.0 | 0 | 0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2021 (10) | 6.87 | 3.62 | 0.35 | -27.08 | 0.86 | 11.69 | 0.8 | -2.44 | 5.09 | -29.63 | 12.52 | 7.79 | 11.64 | -5.85 | 0 | 0 |
| 2020 (9) | 6.63 | -15.11 | 0.48 | -30.43 | 0.77 | -7.23 | 0.82 | -11.83 | 7.24 | -18.05 | 11.61 | 9.28 | 12.37 | 3.86 | 0 | 0 |
| 2019 (8) | 7.81 | -2.38 | 0.69 | -15.85 | 0.83 | -3.49 | 0.93 | 25.68 | 8.83 | -13.81 | 10.63 | -1.14 | 11.91 | 28.73 | 0 | 0 |
| 2018 (7) | 8.0 | -14.44 | 0.82 | -27.43 | 0.86 | 0.0 | 0.74 | 17.46 | 10.25 | -15.19 | 10.75 | 16.87 | 9.25 | 37.28 | 0 | 0 |
| 2017 (6) | 9.35 | -6.87 | 1.13 | 10.78 | 0.86 | -14.85 | 0.63 | 21.15 | 12.09 | 18.96 | 9.20 | -8.57 | 6.74 | 30.09 | 0 | 0 |
| 2016 (5) | 10.04 | -27.03 | 1.02 | -3.77 | 1.01 | -15.83 | 0.52 | -1.89 | 10.16 | 31.88 | 10.06 | 15.35 | 5.18 | 34.47 | 950 | 0.0 |
| 2015 (4) | 13.76 | 14.57 | 1.06 | 6.0 | 1.2 | 8.11 | 0.53 | -7.02 | 7.70 | -7.48 | 8.72 | -5.64 | 3.85 | -18.84 | 950 | 0.0 |
| 2014 (3) | 12.01 | 19.27 | 1.0 | 5.26 | 1.11 | 4.72 | 0.57 | 0.0 | 8.33 | -11.74 | 9.24 | -12.2 | 4.75 | -16.15 | 950 | 0.0 |
| 2013 (2) | 10.07 | 4.24 | 0.95 | 9.2 | 1.06 | -0.93 | 0.57 | 3.64 | 9.43 | 4.75 | 10.53 | -4.97 | 5.66 | -0.58 | 950 | 0.0 |
| 2012 (1) | 9.66 | 0 | 0.87 | 0 | 1.07 | 0 | 0.55 | 0 | 9.01 | 0 | 11.08 | 0 | 5.69 | 0 | 950 | 0 |
