玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)28.49-7.83-9.8712.96-8.47-18.2312.32-28.16-23.868.67-34.42-32.952.38-33.52-33.891.42-34.26-36.040.160.0-5.8813.11-27.29-22.8868.482.249.18105.0727.057.05-5.07-128.73-328.1111.99-9.1-7.48
23Q3 (19)30.91-8.98-6.9314.16-21.29-20.6317.15-12.54-14.1613.22-2.29-14.933.58-10.05-19.02.16-8.47-21.450.16-5.88-11.1118.03-11.57-13.2866.982.599.0582.70-10.0-7.2117.65109.9466.8913.191.771.77
23Q2 (18)33.96-2.5-1.5717.99-0.22-2.2819.6115.762.313.5319.315.623.9838.198.152.3637.215.360.1713.33-5.5620.3914.292.065.29-10.27.691.88-13.82-4.428.41227.08117.1512.96-9.18-0.92
23Q1 (17)34.8310.196.9718.0313.7511.7816.944.7-0.9411.34-12.3-13.442.88-20.0-23.21.72-22.52-24.890.15-11.76-11.7617.844.94-0.572.7115.937.81106.618.6313.2-6.61-397.67-213.6914.2710.112.07
22Q4 (16)31.61-4.825.5115.85-11.152.6616.18-19.02-6.4712.93-16.8-3.153.60-18.55-11.112.22-19.27-12.250.17-5.56-10.5317.00-18.23-6.1862.722.124.598.1510.1310.182.22-78.98-79.6512.960.03.68
22Q3 (15)33.21-3.740.0917.84-3.1-0.7219.984.2310.5715.5421.3123.244.4220.1117.552.7522.7715.550.180.0-5.2620.794.09.5961.421.221.589.12-7.29-10.2610.57173.161427.9512.96-0.924.01
22Q2 (14)34.505.96-7.0618.4114.14-15.7819.1712.11-10.5912.81-2.21-22.413.68-1.87-24.282.24-2.18-26.320.185.880.019.9911.49-10.4460.68-10.028.0396.132.07-5.613.87-33.47309.6813.08-6.444.72
22Q1 (13)32.568.682.8816.134.477.0317.10-1.1613.7713.10-1.8710.743.75-7.4110.622.29-9.497.010.17-10.53-5.5617.93-1.0512.3467.4412.365.894.185.73-6.245.82-46.731380.013.9811.842.79
21Q4 (12)29.96-9.7-4.9215.44-14.08-14.7417.30-4.260.1713.355.871.064.057.714.652.536.3-0.390.190.00.018.12-4.48-0.2260.02-0.8111.7789.08-10.3-14.8710.921478.16317.5912.500.327.39
21Q3 (11)33.18-10.612.7617.97-17.81.6418.07-15.725.3612.61-23.62-2.173.76-22.63-7.622.38-21.71-8.810.195.56-5.018.97-15.015.5160.517.7316.7599.31-2.49-3.60.69137.49122.9212.46-0.242.98
21Q2 (10)37.1217.2818.4421.8645.0645.4421.4442.6558.2316.5139.5637.474.8643.3631.03.0442.0628.810.180.0-10.022.3239.8555.2256.17-11.88-7.55101.851.39-8.47-1.85-306.1582.8812.49-8.1610.92
21Q1 (9)31.650.44-2.6515.07-16.7910.6515.03-12.97-2.6611.83-10.45-1.333.39-12.40.32.14-15.750.00.18-5.260.015.96-12.11-2.4463.7418.716.51100.45-3.9913.81-0.4590.94-103.8713.6016.84-4.09
20Q4 (8)31.51-2.4210.9918.112.4379.6617.270.7111.3813.212.48111.73.87-4.91108.062.54-2.68115.250.19-5.00.018.161.097.6153.703.61-13.18104.631.57-15.71-5.02-66.2678.4411.64-3.80
20Q3 (7)32.293.0318.9317.6817.6327.6517.1526.5716.8312.897.3313.474.079.71.242.6110.594.820.200.0-9.0917.9825.0316.2251.83-14.7-6.31103.02-7.429.29-3.0272.01-152.6112.107.4616.46
20Q2 (6)31.34-3.66.4915.0310.35-12.7213.55-12.24-26.3212.010.17-12.653.719.76-25.652.3610.28-22.110.2011.11-9.0914.38-12.1-25.3860.7611.06-10.42111.2726.0718.87-10.78-191.88-268.7711.26-20.5910.72
20Q1 (5)32.5114.515.9613.6235.12-17.915.4488.98-13.3611.9992.15-14.543.3881.72-24.042.1481.36-21.610.18-5.26-5.2616.3678.02-13.2654.71-11.54-12.2488.26-28.9-5.2311.74150.4370.8414.18027.29
19Q4 (4)28.394.570.010.08-27.220.08.17-44.350.06.24-45.070.01.86-53.730.01.18-52.610.00.19-13.640.09.19-40.590.061.8511.80.0124.1431.690.0-23.28-505.670.00.00-100.00.0
19Q3 (3)27.15-7.750.013.85-19.570.014.68-20.170.011.36-17.380.04.02-19.440.02.49-17.820.00.220.00.015.47-19.720.055.32-18.440.094.260.70.05.74-10.20.010.392.160.0
19Q2 (2)29.43-4.070.017.223.80.018.393.20.013.75-2.00.04.9912.130.03.0310.990.00.2215.790.019.272.170.067.838.810.093.610.520.06.39-6.990.010.17-8.710.0
19Q1 (1)30.680.00.016.590.00.017.820.00.014.030.00.04.450.00.02.730.00.00.190.00.018.860.00.062.340.00.093.130.00.06.870.00.011.140.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)31.96-3.0315.72-7.80.801.0716.48-9.011.68-14.1212.53-17.137.57-19.210.65-5.817.33-8.468.489.1895.401.294.60-20.960.00013.06-1.36
2022 (9)32.960.1817.05-2.850.79-7.7918.110.8413.600.2215.12-3.019.37-5.640.69-5.4818.920.3762.724.594.18-3.595.82151.960.00013.243.84
2021 (8)32.903.1317.558.530.864.3217.9613.1713.578.2115.595.29.935.530.73-2.6718.8512.6760.0211.7797.69-4.142.3100.00012.754.08
2020 (7)31.9010.4616.1711.130.83-0.6415.876.2212.549.3314.82-3.589.41-0.420.75-8.5416.735.5553.70-13.18101.914.6-1.9100.00012.2513.53
2019 (6)28.88-8.0314.55-11.230.8332.1914.94-14.8211.47-11.515.37-8.899.45-10.260.821.2315.85-13.1561.85-4.4297.434.182.57-60.950.00010.79-5.18
2018 (5)31.401.3616.3911.950.63-6.0717.5424.6612.9618.4616.8742.2410.5335.870.8114.0818.2522.7364.7115.2493.53-10.066.5700.00011.38-6.03
2017 (4)30.9812.5714.6417.50.673.9914.077.3210.942.1511.86-2.557.75-2.150.71-4.0514.877.2156.159.71103.999.36-3.9900.00012.112.11
2016 (3)27.52-1.7112.46-7.910.643.9613.11-5.2710.71-1.0212.17-13.57.92-11.710.74-9.7613.87-5.0751.18-11.2195.09-2.674.91126.60.00011.8620.65
2015 (2)28.002.1913.53-1.740.6210.9713.84-1.1410.820.9314.07-15.658.97-12.740.82-13.6814.61-0.6857.64-0.9197.70-0.622.1728.220.0009.830.1
2014 (1)27.40013.7700.568.7714.00010.72016.68010.2800.95-8.6514.714.758.17-16.4698.310.721.69-29.240.0009.82-0.51

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