玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)1.183.51-28.050.147.690.00.150.00.00.111.11-9.0911.864.0438.9812.71-3.3938.988.477.3426.352260.00.0
23Q3 (19)1.147.55-39.360.138.330.00.150.0-11.760.090.00.011.400.7364.9113.16-7.0245.517.89-7.0264.912260.00.0
23Q2 (18)1.06-17.19-41.760.120.00.00.157.14-6.250.0912.50.011.3220.7571.714.1529.3860.978.4935.8571.72260.00.0
23Q1 (17)1.28-21.95-31.180.12-14.299.090.14-6.67-6.670.08-27.270.09.389.8258.5210.9419.5835.626.25-6.8245.312260.00.0
22Q4 (16)1.64-12.77-2.960.147.6927.270.15-11.767.140.1122.2222.228.5423.4531.159.151.1510.416.7140.1125.952260.00.0
22Q3 (15)1.883.36.820.138.3318.180.176.2521.430.090.012.56.914.8810.649.042.8613.684.79-3.195.322260.00.0
22Q2 (14)1.82-2.1530.940.129.099.090.166.6745.450.0912.528.576.5911.49-16.688.799.0111.094.9514.97-1.812260.07.11
22Q1 (13)1.8610.0658.970.110.00.00.157.1436.360.08-11.1114.295.91-9.14-37.18.06-2.65-14.224.30-19.24-28.112260.07.11
21Q4 (12)1.69-3.9843.220.110.0-8.330.140.040.00.0912.528.576.514.14-36.08.284.14-2.255.3317.16-10.232260.00.0
21Q3 (11)1.7626.6283.330.110.022.220.1427.2740.00.0814.2933.336.25-21.02-33.337.950.52-23.644.55-9.74-27.272267.11-5.44
21Q2 (10)1.3918.827.520.110.010.00.110.010.00.070.016.677.91-15.83-13.747.91-15.83-13.745.04-15.83-8.512110.0-14.57
21Q1 (9)1.17-0.8515.840.11-8.3310.00.1110.0-15.380.070.016.679.40-7.55-5.049.4010.94-26.965.980.850.71211-6.64-13.88
20Q4 (8)1.1822.922.610.1233.330.00.10.00.00.0716.6716.6710.178.47-2.548.47-18.64-2.545.93-5.0813.7226-5.44-7.76
20Q3 (7)0.96-11.93-11.110.09-10.0-18.180.10.0-9.090.060.00.09.382.19-7.9510.4213.542.276.2513.5412.5239-3.24-6.64
20Q2 (6)1.097.92-2.680.10.0-16.670.1-23.08-9.090.060.020.09.17-7.34-14.379.17-28.72-6.595.50-7.3423.32470.82-3.89
20Q1 (5)1.01-12.17-11.40.1-16.67-9.090.1330.00.00.060.020.09.90-5.122.6112.8748.0212.875.9413.8635.452450.0-7.55
19Q4 (4)1.156.480.00.129.090.00.1-9.090.00.060.00.010.432.450.08.70-14.620.05.22-6.090.0245-4.30.0
19Q3 (3)1.08-3.570.00.11-8.330.00.110.00.00.0620.00.010.19-4.940.010.193.70.05.5624.440.0256-0.390.0
19Q2 (2)1.12-1.750.00.129.090.00.11-15.380.00.050.00.010.7111.040.09.82-13.870.04.461.790.0257-3.020.0
19Q1 (1)1.140.00.00.110.00.00.130.00.00.050.00.09.650.00.011.400.00.04.390.00.02650.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)4.65-35.420.52.040.59-6.350.35-2.7810.7558.012.6945.017.5350.542260.0
2022 (9)7.219.80.4913.950.6326.00.3620.06.81-4.888.755.175.000.172260.0
2021 (8)6.0142.080.434.880.519.050.320.07.15-26.188.32-16.214.99-15.542260.0
2020 (7)4.23-5.790.41-10.870.42-6.670.2513.649.69-5.399.93-0.935.9120.62226-7.76
2019 (6)4.49-18.810.46-11.540.45-2.170.224.7610.248.9510.0220.494.9029.03245-8.24
2018 (5)5.53-0.90.520.00.466.980.21-4.559.400.98.327.943.80-3.68267-7.61
2017 (4)5.58-0.530.521.960.43-4.440.2229.419.322.517.71-3.933.9430.1128945.23
2016 (3)5.614.080.510.00.45-4.260.1713.339.09-3.928.02-8.013.038.891990.0
2015 (2)5.39-7.070.516.250.479.30.157.149.4614.338.7217.622.7815.291990.0
2014 (1)5.8-7.790.4826.320.430.00.14-12.58.2807.4102.4101990.0

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