- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 3.34 | -21.41 | -31.98 | 0.16 | 0.0 | -27.27 | 0.21 | -8.7 | 0.0 | 0.13 | -7.14 | 0.0 | 4.79 | 27.25 | 6.91 | 6.29 | 16.18 | 47.01 | 3.89 | 18.16 | 47.01 | 831 | 0.0 | 0.0 |
| 23Q3 (19) | 4.25 | -13.79 | -25.18 | 0.16 | -23.81 | -27.27 | 0.23 | -4.17 | 0.0 | 0.14 | 0.0 | 0.0 | 3.76 | -11.62 | -2.8 | 5.41 | 11.17 | 33.65 | 3.29 | 16.0 | 33.65 | 831 | 0.0 | 1.71 |
| 23Q2 (18) | 4.93 | 7.88 | -12.43 | 0.21 | 0.0 | -4.55 | 0.24 | 20.0 | 9.09 | 0.14 | 7.69 | 7.69 | 4.26 | -7.3 | 9.01 | 4.87 | 11.24 | 24.58 | 2.84 | -0.17 | 22.98 | 831 | 0.0 | 1.71 |
| 23Q1 (17) | 4.57 | -6.92 | -14.1 | 0.21 | -4.55 | 16.67 | 0.2 | -4.76 | 0.0 | 0.13 | 0.0 | 8.33 | 4.60 | 2.56 | 35.81 | 4.38 | 2.32 | 16.41 | 2.84 | 7.44 | 26.11 | 831 | 0.0 | 1.71 |
| 22Q4 (16) | 4.91 | -13.56 | -13.4 | 0.22 | 0.0 | 29.41 | 0.21 | -8.7 | 10.53 | 0.13 | -7.14 | 0.0 | 4.48 | 15.68 | 49.44 | 4.28 | 5.62 | 27.63 | 2.65 | 7.42 | 15.48 | 831 | 1.71 | 1.71 |
| 22Q3 (15) | 5.68 | 0.89 | 9.44 | 0.22 | 0.0 | 22.22 | 0.23 | 4.55 | 21.05 | 0.14 | 7.69 | 16.67 | 3.87 | -0.88 | 11.68 | 4.05 | 3.63 | 10.61 | 2.46 | 6.74 | 6.6 | 817 | 0.0 | -9.12 |
| 22Q2 (14) | 5.63 | 5.83 | 30.93 | 0.22 | 22.22 | 22.22 | 0.22 | 10.0 | 29.41 | 0.13 | 8.33 | 8.33 | 3.91 | 15.49 | -6.65 | 3.91 | 3.94 | -1.16 | 2.31 | 2.37 | -17.26 | 817 | 0.0 | -9.12 |
| 22Q1 (13) | 5.32 | -6.17 | 46.56 | 0.18 | 5.88 | 12.5 | 0.2 | 5.26 | 11.11 | 0.12 | -7.69 | 0.0 | 3.38 | 12.85 | -23.24 | 3.76 | 12.19 | -24.19 | 2.26 | -1.62 | -31.77 | 817 | 0.0 | -9.12 |
| 21Q4 (12) | 5.67 | 9.25 | 63.87 | 0.17 | -5.56 | 21.43 | 0.19 | 0.0 | 35.71 | 0.13 | 8.33 | 8.33 | 3.00 | -13.55 | -25.9 | 3.35 | -8.47 | -17.18 | 2.29 | -0.84 | -33.89 | 817 | -9.12 | -9.12 |
| 21Q3 (11) | 5.19 | 20.7 | 43.77 | 0.18 | 0.0 | 20.0 | 0.19 | 11.76 | 11.76 | 0.12 | 0.0 | -7.69 | 3.47 | -17.15 | -16.53 | 3.66 | -7.4 | -22.26 | 2.31 | -17.15 | -35.79 | 899 | 0.0 | -1.1 |
| 21Q2 (10) | 4.3 | 18.46 | 6.7 | 0.18 | 12.5 | 12.5 | 0.17 | -5.56 | -10.53 | 0.12 | 0.0 | -14.29 | 4.19 | -5.03 | 5.44 | 3.95 | -20.27 | -16.14 | 2.79 | -15.58 | -19.67 | 899 | 0.0 | -1.1 |
| 21Q1 (9) | 3.63 | 4.91 | -7.16 | 0.16 | 14.29 | -5.88 | 0.18 | 28.57 | -5.26 | 0.12 | 0.0 | -14.29 | 4.41 | 8.93 | 1.38 | 4.96 | 22.55 | 2.04 | 3.31 | -4.68 | -7.67 | 899 | 0.0 | -0.88 |
| 20Q4 (8) | 3.46 | -4.16 | -21.18 | 0.14 | -6.67 | -26.32 | 0.14 | -17.65 | -36.36 | 0.12 | -7.69 | -20.0 | 4.05 | -2.62 | -6.51 | 4.05 | -14.08 | -19.26 | 3.47 | -3.69 | 1.5 | 899 | -1.1 | -0.88 |
| 20Q3 (7) | 3.61 | -10.42 | -32.4 | 0.15 | -6.25 | -25.0 | 0.17 | -10.53 | -15.0 | 0.13 | -7.14 | -7.14 | 4.16 | 4.66 | 10.94 | 4.71 | -0.12 | 25.73 | 3.60 | 3.66 | 37.36 | 909 | 0.0 | 0.22 |
| 20Q2 (6) | 4.03 | 3.07 | -29.17 | 0.16 | -5.88 | -23.81 | 0.19 | 0.0 | -9.52 | 0.14 | 0.0 | 0.0 | 3.97 | -8.68 | 7.57 | 4.71 | -2.98 | 27.74 | 3.47 | -2.98 | 41.19 | 909 | 0.22 | 0.22 |
| 20Q1 (5) | 3.91 | -10.93 | -15.73 | 0.17 | -10.53 | -10.53 | 0.19 | -13.64 | 0.0 | 0.14 | -6.67 | 7.69 | 4.35 | 0.46 | 6.18 | 4.86 | -3.03 | 18.67 | 3.58 | 4.79 | 27.8 | 907 | 0.0 | 0.0 |
| 19Q4 (4) | 4.39 | -17.79 | 0.0 | 0.19 | -5.0 | 0.0 | 0.22 | 10.0 | 0.0 | 0.15 | 7.14 | 0.0 | 4.33 | 15.56 | 0.0 | 5.01 | 33.8 | 0.0 | 3.42 | 30.33 | 0.0 | 907 | 0.0 | 0.0 |
| 19Q3 (3) | 5.34 | -6.15 | 0.0 | 0.2 | -4.76 | 0.0 | 0.2 | -4.76 | 0.0 | 0.14 | 0.0 | 0.0 | 3.75 | 1.48 | 0.0 | 3.75 | 1.48 | 0.0 | 2.62 | 6.55 | 0.0 | 907 | 0.0 | 0.0 |
| 19Q2 (2) | 5.69 | 22.63 | 0.0 | 0.21 | 10.53 | 0.0 | 0.21 | 10.53 | 0.0 | 0.14 | 7.69 | 0.0 | 3.69 | -9.87 | 0.0 | 3.69 | -9.87 | 0.0 | 2.46 | -12.18 | 0.0 | 907 | 0.0 | 0.0 |
| 19Q1 (1) | 4.64 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 4.09 | 0.0 | 0.0 | 4.09 | 0.0 | 0.0 | 2.80 | 0.0 | 0.0 | 907 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 17.08 | -20.71 | 0.74 | -11.9 | 0.88 | 3.53 | 0.54 | 3.85 | 4.33 | 11.1 | 5.15 | 30.56 | 3.16 | 30.96 | 831 | 0.0 |
| 2022 (9) | 21.54 | 14.7 | 0.84 | 20.0 | 0.85 | 16.44 | 0.52 | 6.12 | 3.90 | 4.62 | 3.95 | 1.52 | 2.41 | -7.48 | 831 | 1.71 |
| 2021 (8) | 18.78 | 25.12 | 0.7 | 14.75 | 0.73 | 5.8 | 0.49 | -7.55 | 3.73 | -8.28 | 3.89 | -15.44 | 2.61 | -26.11 | 817 | -9.12 |
| 2020 (7) | 15.01 | -25.17 | 0.61 | -23.75 | 0.69 | -14.81 | 0.53 | -5.36 | 4.06 | 1.9 | 4.60 | 13.85 | 3.53 | 26.48 | 899 | -1.1 |
| 2019 (6) | 20.06 | -0.15 | 0.8 | 8.11 | 0.81 | 0.0 | 0.56 | 7.69 | 3.99 | 8.27 | 4.04 | 0.15 | 2.79 | 7.85 | 909 | 0.22 |
| 2018 (5) | 20.09 | -5.86 | 0.74 | -9.76 | 0.81 | 1.25 | 0.52 | 15.56 | 3.68 | -4.14 | 4.03 | 7.55 | 2.59 | 22.75 | 907 | -2.99 |
| 2017 (4) | 21.34 | 4.25 | 0.82 | 3.8 | 0.8 | -4.76 | 0.45 | -10.0 | 3.84 | -0.43 | 3.75 | -8.64 | 2.11 | -13.67 | 935 | -5.56 |
| 2016 (3) | 20.47 | 6.39 | 0.79 | 9.72 | 0.84 | 6.33 | 0.5 | 13.64 | 3.86 | 3.13 | 4.10 | -0.06 | 2.44 | 6.81 | 990 | -6.34 |
| 2015 (2) | 19.24 | -8.56 | 0.72 | -28.71 | 0.79 | -28.18 | 0.44 | -35.29 | 3.74 | -22.04 | 4.11 | -21.46 | 2.29 | -29.24 | 1057 | 1.44 |
| 2014 (1) | 21.04 | 23.69 | 1.01 | 20.24 | 1.1 | 1.85 | 0.68 | 33.33 | 4.80 | 0 | 5.23 | 0 | 3.23 | 0 | 1042 | -26.05 |
