玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)14.88-39.9-26.411.67-78.08-77.253.34-60.71-56.622.43-70.72-62.91.72-66.6-76.210.87-66.54-71.00.3512.9-22.225.05-51.63-43.07115.0521.14-14.9449.12-45.07-48.6349.12364.78898.8316.23-8.9741.75
23Q3 (19)24.76-2.4433.057.62153.32107.078.50170.4898.68.30172.7491.245.15244.2638.072.60268.8373.330.31121.43-6.0610.44231.1677.5594.97-11.7-39.4189.43-24.333.410.57158.13-21.7917.83-48.9834.06
23Q2 (18)25.3827.62.22-14.29-833.99-253.71-12.06-698.68-374.8-11.41-655.63-363.82-3.57-301.12-218.75-1.54-381.25-305.260.14-44.0-22.22-7.96-1190.41-3718.18107.55-22.19-32.66118.1818.18-26.54-18.18070.1334.9583.2735.1
23Q1 (17)19.89-1.6310.01-1.53-120.8480.61-1.51-119.6177.29-1.51-123.0577.29-0.89-112.3173.35-0.32-110.6774.40.25-44.4425.00.73-91.77117.18138.222.19-11.92100.004.57-16.67-0.00-100.0100.019.0766.55-11.63
22Q4 (16)20.228.65-9.297.3499.46223.357.7079.91233.336.5550.92265.927.2393.83439.553.00100.0455.560.4536.3666.678.8750.85123.99135.26-13.7-13.7995.6310.57-1.644.92-63.6177.0511.45-13.91-31.8
22Q3 (15)18.61-25.05-10.663.68191.09-58.614.28268.5-51.534.34276.42-40.633.73433.04-63.891.50494.74-59.460.3383.33-34.05.882572.73-39.94156.73-1.87-19.5386.49-46.24-13.8813.51122.23262.1613.30-48.5928.88
22Q2 (14)24.8337.3321.95-4.0448.88.18-2.5461.838.94-2.4663.0142.39-1.1266.4755.38-0.3869.656.820.18-10.0-18.180.22105.18112.02159.721.78-7.0160.8734.0650.38-60.87-227.76-772.4625.8719.8828.26
22Q1 (13)18.08-18.89-34.21-7.89-447.58-463.57-6.65-387.88-1131.48-6.65-471.51-1131.48-3.34-349.25-1051.72-1.25-331.48-1983.330.20-25.93-4.76-4.25-207.32-356.02156.930.03-2.5120.0023.43-57.14-18.57-768.5788.3921.5828.53-8.79
21Q4 (12)22.297.011.092.27-74.47-72.652.31-73.84-67.091.79-75.51-72.631.34-87.03-79.290.54-85.41-78.490.27-46.0-28.953.96-59.55-51.47156.89-19.450.5197.22-3.19-17.472.78750.0114.916.7962.6926.53
21Q3 (11)20.832.31-4.898.89302.05250.938.83312.26288.277.31271.19255.8610.33511.55447.813.70520.45459.220.50127.27117.399.79634.97442.31194.7713.4113.68100.43-6.12-19.66-0.4393.8798.2910.32-48.83-51.25
21Q2 (10)20.36-25.91-8.04-4.40-214.29-42.39-4.16-670.37-593.33-4.27-690.74-1425.0-2.51-765.52-1573.33-0.88-1366.6700.224.760.0-1.83-210.24-227.08171.746.71.07106.98-61.79-80.9-6.9895.6498.4820.17-14.750
21Q1 (9)27.4824.6338.16-1.40-116.8776.74-0.54-107.6991.64-0.54-108.2691.64-0.29-104.4891.08-0.06-102.3995.380.21-44.740.01.66-79.66137.64160.953.1121.28280.00137.7201.13-160.00-758.18-2380.023.6678.30
20Q4 (8)22.050.680.468.30240.92-0.487.02249.68-9.076.54239.455.656.47317.85-4.012.51343.69-12.540.3865.22-15.568.16385.31-5.99156.09-8.98.66117.80-5.768.91-18.6425.42-128.3913.27-37.3214.89
20Q3 (7)21.90-1.081.67-5.89-90.61-461.35-4.69-681.67-328.78-4.69-1575.0-328.78-2.97-1880.0-299.33-1.030-247.140.234.55-25.81-2.86-298.61-177.09171.330.8325.45125.00-77.6859.72-25.0094.57-215.021.17030.76
20Q2 (6)22.1411.310.18-3.0948.6756.54-0.6090.7191.04-0.2895.6796.03-0.1595.3895.680.00100.0100.00.224.760.01.44132.65133.1169.9228.0425.19560.00502.26427.06-460.00-6655.0-7260.00.000-100.0
20Q1 (5)19.89-9.38-17.54-6.02-172.18-452.29-6.46-183.68-572.92-6.46-204.36-572.92-3.25-148.22-550.0-1.30-145.3-828.570.21-53.33-8.7-4.41-150.81-483.48132.71-7.629.6792.98-14.04-17.357.02185.96156.140.00-100.0-100.0
19Q4 (4)21.951.90.08.34411.660.07.72276.590.06.19201.950.06.74352.350.02.87310.00.00.4545.160.08.68133.960.0143.655.180.0108.1638.210.0-8.16-137.550.011.55-28.660.0
19Q3 (3)21.54-2.530.01.63122.930.02.05130.60.02.05129.040.01.49142.940.00.70147.950.00.3140.910.03.71185.290.0136.570.620.078.26-26.340.021.74447.830.016.19-32.460.0
19Q2 (2)22.10-8.370.0-7.11-552.290.0-6.70-597.920.0-7.06-635.420.0-3.47-594.00.0-1.46-942.860.00.22-4.350.0-4.35-478.260.0135.7312.160.0106.25-5.560.0-6.2550.00.023.9715.190.0
19Q1 (1)24.120.00.0-1.090.00.0-0.960.00.0-0.960.00.0-0.500.00.0-0.140.00.00.230.00.01.150.00.0121.010.00.0112.500.00.0-12.500.00.020.810.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)20.371.390.26-86.531.5228.91.35-49.631.10-51.542.46-60.581.28-53.451.00-10.713.60-18.74115.05-14.9419.72-72.5980.28186.220.8187.520.0125.69
2022 (9)20.09-9.31.93-43.41.1812.572.68-24.932.27-18.056.24-27.612.75-23.41.12-7.444.43-13.14135.26-13.7971.95-24.6428.05519.880.4314.1515.921.6
2021 (8)22.152.53.4101.05-16.03.572000.02.774516.678.626057.143.591096.671.2122.225.10178.69156.890.5195.4804.52-95.980.3846.9215.67-14.32
2020 (7)21.61-2.88-0.0401.2513.150.17-93.280.06-96.720.14-97.220.30-87.230.99-13.161.83-55.26156.098.66-25.000112.5000.2640.6418.2912.48
2019 (6)22.256.712.60-18.51.1059.862.53-17.321.83-23.435.04-27.92.35-23.71.14-4.24.09-2.85143.655.1102.61-1.11-2.6100.18-41.0516.2615.57
2018 (5)20.85-1.093.192.90.69-12.763.06-16.622.39-20.076.99-17.283.08-6.11.1914.424.21-14.08136.68-13.09103.7623.48-3.7600.31014.07-3.1
2017 (4)21.0828.223.101966.670.79-2.253.67424.292.99510.28.45478.773.28368.571.04-4.594.90156.54157.27-15.9284.03278.1315.28-80.360.00014.5218.53
2016 (3)16.442.490.1500.81-18.470.7000.4901.4600.7001.0932.931.910187.0517.3522.22-79.4277.7800.00012.25-24.43
2015 (2)16.04-15.71-6.0600.9922.87-5.610-4.760-10.920-3.6800.821.23-4.040159.39-18.25108.0036.5-8.0000.00016.214.72
2014 (1)19.030-2.1600.81157.72-2.720-2.580-5.480-1.8600.81-33.06-1.470194.9744.1679.12-21.420.8800.00015.4849.71

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