- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 0.53 | 6.0 | -11.67 | 0.18 | 0.0 | -14.29 | 0.05 | -16.67 | -16.67 | 0 | 0 | 0 | 33.96 | -5.66 | -2.96 | 9.43 | -21.38 | -5.66 | 0.00 | 0 | 0 | 107 | 4.9 | 4.9 |
| 23Q3 (19) | 0.5 | 21.95 | -5.66 | 0.18 | 5.88 | 0.0 | 0.06 | 0.0 | 0.0 | 0 | 0 | 0 | 36.00 | -13.18 | 6.0 | 12.00 | -18.0 | 6.0 | 0.00 | 0 | 0 | 102 | 0.0 | -4.67 |
| 23Q2 (18) | 0.41 | -12.77 | -19.61 | 0.17 | 0.0 | -5.56 | 0.06 | 0.0 | 0.0 | 0 | 0 | 0 | 41.46 | 14.63 | 17.48 | 14.63 | 14.63 | 24.39 | 0.00 | 0 | 0 | 102 | 0.0 | -4.67 |
| 23Q1 (17) | 0.47 | -21.67 | -22.95 | 0.17 | -19.05 | -10.53 | 0.06 | 0.0 | 0.0 | 0 | 0 | 0 | 36.17 | 3.34 | 16.13 | 12.77 | 27.66 | 29.79 | 0.00 | 0 | 0 | 102 | 0.0 | -4.67 |
| 22Q4 (16) | 0.6 | 13.21 | 15.38 | 0.21 | 16.67 | 5.0 | 0.06 | 0.0 | 20.0 | 0 | 0 | 0 | 35.00 | 3.06 | -9.0 | 10.00 | -11.67 | 4.0 | 0.00 | 0 | 0 | 102 | -4.67 | -4.67 |
| 22Q3 (15) | 0.53 | 3.92 | 23.26 | 0.18 | 0.0 | 5.88 | 0.06 | 0.0 | 0.0 | 0 | 0 | 0 | 33.96 | -3.77 | -14.1 | 11.32 | -3.77 | -18.87 | 0.00 | 0 | 0 | 107 | 0.0 | 1.9 |
| 22Q2 (14) | 0.51 | -16.39 | 6.25 | 0.18 | -5.26 | 0.0 | 0.06 | 0.0 | 0.0 | 0 | 0 | 0 | 35.29 | 13.31 | -5.88 | 11.76 | 19.61 | -5.88 | 0.00 | 0 | 0 | 107 | 0.0 | 1.9 |
| 22Q1 (13) | 0.61 | 17.31 | -1.61 | 0.19 | -5.0 | -5.0 | 0.06 | 20.0 | 0.0 | 0 | 0 | 0 | 31.15 | -19.02 | -3.44 | 9.84 | 2.3 | 1.64 | 0.00 | 0 | 0 | 107 | 0.0 | 1.9 |
| 21Q4 (12) | 0.52 | 20.93 | -5.45 | 0.2 | 17.65 | 5.26 | 0.05 | -16.67 | -16.67 | 0 | 0 | 0 | 38.46 | -2.71 | 11.34 | 9.62 | -31.09 | -11.86 | 0.00 | 0 | 0 | 107 | 1.9 | 1.9 |
| 21Q3 (11) | 0.43 | -10.42 | -21.82 | 0.17 | -5.56 | -26.09 | 0.06 | 0.0 | -14.29 | 0 | 0 | 0 | 39.53 | 5.43 | -5.46 | 13.95 | 11.63 | 9.63 | 0.00 | 0 | 0 | 105 | 0.0 | -13.93 |
| 21Q2 (10) | 0.48 | -22.58 | -14.29 | 0.18 | -10.0 | -21.74 | 0.06 | 0.0 | 0.0 | 0 | 0 | 0 | 37.50 | 16.25 | -8.7 | 12.50 | 29.17 | 16.67 | 0.00 | 0 | 0 | 105 | 0.0 | -13.93 |
| 21Q1 (9) | 0.62 | 12.73 | -20.51 | 0.2 | 5.26 | -16.67 | 0.06 | 0.0 | 0.0 | 0 | 0 | 0 | 32.26 | -6.62 | 4.84 | 9.68 | -11.29 | 25.81 | 0.00 | 0 | 0 | 105 | 0.0 | -17.32 |
| 20Q4 (8) | 0.55 | 0.0 | 375.0 | 0.19 | -17.39 | -9.52 | 0.06 | -14.29 | 116.22 | 0 | 0 | 0 | 34.55 | -17.39 | 54.22 | 10.91 | -14.29 | -43.18 | 0.00 | 0 | 0 | 105 | -13.93 | -17.32 |
| 20Q3 (7) | 0.55 | -1.79 | -56.0 | 0.23 | 0.0 | -17.86 | 0.07 | 16.67 | -70.83 | 0 | 0 | 0 | 41.82 | 1.82 | 86.69 | 12.73 | 18.79 | -33.71 | 0.00 | 0 | 0 | 122 | 0.0 | -3.94 |
| 20Q2 (6) | 0.56 | -28.21 | -45.63 | 0.23 | -4.17 | -20.69 | 0.06 | 0.0 | -73.91 | 0 | 0 | 0 | 41.07 | 33.48 | 45.87 | 10.71 | 39.29 | -52.02 | 0.00 | 0 | 0 | 122 | -3.94 | -3.94 |
| 20Q1 (5) | 0.78 | 490.0 | -28.44 | 0.24 | 14.29 | -27.27 | 0.06 | 116.22 | -70.0 | 0 | 0 | 0 | 30.77 | 37.36 | 1.63 | 7.69 | -59.94 | -58.08 | 0.00 | 0 | 0 | 127 | 0.0 | 0.0 |
| 19Q4 (4) | -0.2 | -116.0 | 0.0 | 0.21 | -25.0 | 0.0 | -0.37 | -254.17 | 0.0 | 0 | 0 | 0.0 | 22.40 | 0.0 | 0.0 | 19.20 | 0.0 | 0.0 | 0.00 | 0 | 0.0 | 127 | 0.0 | 0.0 |
| 19Q3 (3) | 1.25 | 21.36 | 0.0 | 0.28 | -3.45 | 0.0 | 0.24 | 4.35 | 0.0 | 0 | 0 | 0.0 | 22.40 | -20.44 | 0.0 | 19.20 | -14.02 | 0.0 | 0.00 | 0 | 0.0 | 127 | 0.0 | 0.0 |
| 19Q2 (2) | 1.03 | -5.5 | 0.0 | 0.29 | -12.12 | 0.0 | 0.23 | 15.0 | 0.0 | 0 | 0 | 0.0 | 28.16 | -7.0 | 0.0 | 22.33 | 21.7 | 0.0 | 0.00 | 0 | 0.0 | 127 | 0.0 | 0.0 |
| 19Q1 (1) | 1.09 | 0.0 | 0.0 | 0.33 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 30.28 | 0.0 | 0.0 | 18.35 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 127 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 1.91 | -15.11 | 0.71 | -6.58 | 0.23 | -4.17 | 0 | 0 | 37.17 | 10.05 | 12.04 | 12.89 | 0.00 | 0 | 107 | 4.9 |
| 2022 (9) | 2.25 | 10.29 | 0.76 | 1.33 | 0.24 | 4.35 | 0 | 0 | 33.78 | -8.12 | 10.67 | -5.39 | 0.00 | 0 | 102 | -4.67 |
| 2021 (8) | 2.04 | -16.73 | 0.75 | -15.73 | 0.23 | -8.0 | 0 | 0 | 36.76 | 1.21 | 11.27 | 10.49 | 0.00 | 0 | 107 | 1.9 |
| 2020 (7) | 2.45 | -22.71 | 0.89 | -19.82 | 0.25 | -19.35 | 0 | 0 | 36.33 | 3.74 | 10.20 | 4.34 | 0.00 | 0 | 105 | -13.93 |
| 2019 (6) | 3.17 | -40.53 | 1.11 | -16.54 | 0.31 | -66.3 | 0 | 0 | 35.02 | 40.33 | 9.78 | -43.34 | 0.00 | 0 | 122 | -3.94 |
| 2018 (5) | 5.33 | -12.34 | 1.33 | 17.7 | 0.92 | -4.17 | 0 | 0 | 24.95 | 34.26 | 17.26 | 9.32 | 0.00 | 0 | 127 | 5.83 |
| 2017 (4) | 6.08 | -12.39 | 1.13 | 16.49 | 0.96 | -5.88 | 0 | 0 | 18.59 | 32.97 | 15.79 | 7.43 | 0.00 | 0 | 120 | -10.45 |
| 2016 (3) | 6.94 | -13.25 | 0.97 | -3.0 | 1.02 | -3.77 | 0 | 0 | 13.98 | 11.82 | 14.70 | 10.92 | 0.00 | 0 | 134 | 5.51 |
| 2015 (2) | 8.0 | 0.0 | 1.0 | -9.91 | 1.06 | -19.7 | 0 | 0 | 12.50 | -9.91 | 13.25 | -19.7 | 0.00 | 0 | 127 | -14.77 |
| 2014 (1) | 8.0 | -10.01 | 1.11 | -36.21 | 1.32 | -17.5 | 0 | 0 | 13.88 | 0 | 16.50 | 0 | 0.00 | 0 | 149 | -6.29 |
