玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)3.699.8214.60.3918.1818.180.422.4431.250.249.09-11.1110.577.613.1311.38-6.7214.536.50-0.67-22.439060.00.0
23Q3 (19)3.3616.2610.530.33-10.81-2.940.4117.1424.240.22-18.52-4.359.82-23.29-12.1812.200.7612.416.55-29.92-13.469060.026.54
23Q2 (18)2.895.47-4.620.3737.0427.590.359.382.940.2717.393.8512.8029.9233.7712.113.77.939.3411.38.889060.026.54
23Q1 (17)2.74-14.910.370.27-18.180.00.320.00.00.23-14.814.559.85-3.85-0.3611.6817.52-0.368.390.114.169060.026.54
22Q4 (16)3.225.925.230.33-2.940.00.32-3.030.00.2717.390.010.25-8.37-4.979.94-8.45-4.978.3910.83-4.9790626.5426.54
22Q3 (15)3.040.332.010.3417.249.680.33-2.94-19.510.23-11.544.5511.1816.867.5110.86-3.26-21.17.57-11.832.487160.01.13
22Q2 (14)3.0310.99-0.660.297.41-3.330.346.25-8.110.2618.188.339.57-3.23-2.711.22-4.27-7.58.586.489.057160.01.13
22Q1 (13)2.73-10.784.60.27-18.1812.50.320.0-11.110.22-18.520.09.89-8.297.5511.7212.09-15.028.06-8.67-4.47160.01.13
21Q4 (12)3.062.6810.470.336.4526.920.32-21.956.670.2722.733.8510.783.6714.8910.46-23.99-3.448.8219.52-6.07161.131.13
21Q3 (11)2.98-2.315.50.313.3310.710.4110.8117.140.22-8.33-8.3310.405.76-4.1513.7613.411.427.38-6.18-20.647080.0-0.56
21Q2 (10)3.0516.8622.490.325.0-3.230.372.788.820.249.0926.329.846.97-20.9912.13-12.05-11.167.87-6.653.127080.03.81
21Q1 (9)2.61-5.7816.00.24-7.69-20.00.3620.02.860.22-15.3837.59.20-2.03-31.0313.7927.36-11.338.43-10.218.537080.03.81
20Q4 (8)2.777.36-6.730.26-7.14-23.530.3-14.29-14.290.268.338.339.39-13.51-18.0110.83-20.17-8.19.390.916.16708-0.563.81
20Q3 (7)2.583.61-0.390.28-9.68-26.320.352.9425.00.2426.324.3510.85-12.83-26.0313.57-0.6525.489.3021.914.757124.44.4
20Q2 (6)2.4910.67-4.60.313.336.90.34-2.86-15.00.1918.75-5.012.45-6.6312.0513.65-12.22-10.97.637.3-0.426820.00.0
20Q1 (5)2.25-24.24-6.250.3-11.760.00.350.02.940.16-33.33-11.1113.3316.476.6715.5632.09.87.11-12.0-5.196820.00.0
19Q4 (4)2.9714.670.00.34-10.530.00.3525.00.00.244.350.011.45-21.970.011.789.010.08.08-9.00.06820.00.0
19Q3 (3)2.59-0.770.00.3831.030.00.28-30.00.00.2315.00.014.6732.050.010.81-29.460.08.8815.890.06820.00.0
19Q2 (2)2.618.750.00.29-3.330.00.417.650.00.211.110.011.11-11.110.015.338.180.07.662.170.06820.00.0
19Q1 (1)2.40.00.00.30.00.00.340.00.00.180.00.012.500.00.014.170.00.07.500.00.06820.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)12.685.491.3710.481.514.50.96-3.0310.804.7311.838.547.57-8.089060.0
2022 (9)12.022.741.245.081.31-9.660.995.3210.322.2910.90-12.068.242.5290626.54
2021 (8)11.715.961.182.611.458.210.9410.5910.09-11.5112.39-6.688.03-4.637161.13
2020 (7)10.09-4.541.15-12.211.34-2.190.850.011.40-8.0413.282.468.424.76708-0.56
2019 (6)10.57-12.641.31-8.391.37-5.520.8516.4412.394.8712.968.168.0433.297124.4
2018 (5)12.1-1.941.435.931.45-1.360.73-7.5911.828.0311.980.66.03-5.766822.71
2017 (4)12.34-6.941.35-6.251.47-10.910.791.2810.940.7411.91-4.276.408.83664-5.95
2016 (3)13.26-8.361.44-3.361.6516.20.78-17.0210.865.4612.4426.85.88-9.45706-15.75
2015 (2)14.478.881.49-1.971.424.410.94-17.5410.30-9.979.81-4.16.50-24.27838-19.73
2014 (1)13.2915.771.5223.581.36-2.861.1418.7511.44010.2308.5801044-22.44

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