玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)57.379.69-12.1-10.9323.1958.72-14.84-232.7453.96-17.01-286.5951.09-1.87-274.015.0-1.64-281.415.460.100.066.67-10.87062.4514.604.145.2671.43-79.59-14.2928.57111.4371.4339.1615.82-31.48
23Q3 (19)52.30-3.11-13.37-14.2352.3134.18-4.4677.39-111.89-4.4077.7-112.93-0.5068.75-123.15-0.4368.84-122.990.1042.86100.00.00100.0-100.014.02-26.94.63350.00122.73712.5-250.00-337.5-259.0933.81-9.67-29.9
23Q2 (18)53.98-27.88-9.16-29.84-351.44-174.47-19.7395.85-127.05-19.7394.66-131.32-1.6093.7-137.91-1.3893.83-138.980.0716.6716.67-13.8997.02-118.0619.1846.976.97157.1413257.14175.0-57.14-158.17-223.0837.43-29.76-5.62
23Q1 (17)74.8514.6827.23-6.6175.0476.06-475.70-1375.95-10718.3-369.54-962.51-8422.97-25.38-1053.64-9861.54-22.36-1052.58-10263.640.060.020.0-466.67-1511.99-5391.0413.05-5.91-37.741.18-98.59100.2698.24489.41-82.1453.29-6.758.87
22Q4 (16)65.278.129.4-26.48-22.4829.54-32.23-185.92-36.51-34.78-202.2-2.14-2.20-201.85-15.79-1.94-203.74-16.170.0620.020.0-28.95-166.95-54.413.873.511.6183.33245.83-44.4416.67-89.39126.6757.1518.4928.57
22Q3 (15)60.371.6-5.6-21.62-153.9631.4137.51-48.57232.0334.03-45.98219.532.16-48.82236.711.87-47.18234.530.05-16.670.043.24-43.79278.3813.40-25.26-3.25-57.14-200.0-151.43157.14238.461514.2948.2321.61-17.99
22Q2 (14)59.421.03.5740.07245.13-84.1472.931527.9-70.1463.001318.92-69.944.221523.08-64.893.541509.09-66.920.0620.020.076.92772.11-69.4317.93-14.4624.4357.14112.7-44.346.43-91.561291.6739.66-18.98-70.29
22Q1 (13)58.83-1.39-13.28-27.6126.5316.284.48118.98129.794.44113.04129.40.26113.68127.660.22113.17125.880.050.0-16.678.82147.04191.1220.9653.55111.29-450.00-400.0-325.0550.00980.0558.3348.9510.12-23.26
21Q4 (12)59.66-6.71-10.1-37.58-19.23-91.15-23.6116.9-29.23-34.05-19.6-142.0-1.90-20.25-100.0-1.67-20.14-96.470.050.0-16.67-18.7522.65-59.4413.65-1.4420.26150.0035.028.57-62.50-462.5044.45-24.42-11.26
21Q3 (11)63.9511.47-13.76-31.52-112.48-90.8-28.41-111.63-104.39-28.47-113.58-128.12-1.58-113.14-88.1-1.39-112.99-85.330.050.0-16.67-24.24-109.63-174.8313.85-3.8913.43111.118.3-7.41-11.11-185.1944.4458.81-55.946.21
21Q2 (10)57.37-15.43-14.37252.59865.894554.85244.201723.674281.51209.591488.014368.6412.021378.722895.3510.701358.822915.790.05-16.67-37.5251.612699.2811694.9314.4145.2614.0102.60-48.72.6-3.9096.750133.47109.230
21Q1 (9)67.842.23-0.43-32.98-67.75-158.46-15.0417.68-521.49-15.10-7.32-516.33-0.941.05-394.74-0.850.0-400.00.060.0-14.29-9.6817.69-496.729.92-12.6-16.22200.0071.43-60.0-120.00070.063.7927.350
20Q4 (8)66.36-10.51-3.59-19.66-19.01-61.68-18.27-31.443.13-14.07-12.746.82-0.95-13.123.39-0.85-13.3321.30.060.0-14.29-11.76-33.3313.7811.35-7.04-24.93116.67-2.7886.67-0.00100.0-100.050.09-9.54-18.99
20Q3 (7)74.1510.6712.11-16.52-191.3629.25-13.90-138.01-19.93-12.48-154.18-26.32-0.84-95.35-1.2-0.75-97.37-4.170.06-25.0-14.29-8.82-306.45-32.2312.21-3.4-18.6120.0020.0-45.45-20.00080.055.370-3.23
20Q2 (6)67.00-1.6618.69-5.6755.56-106.34-5.84-141.32-106.78-4.91-100.41-107.4-0.43-126.32-107.54-0.38-123.53-107.570.0814.290.0-2.17-188.93-102.3812.646.76-21.44100.00-80.0-4.880.00100.0100.00.000-100.0
20Q1 (5)68.13-1.02-0.67-12.76-4.93-123.86-2.4287.17-63.51-2.4583.77-21.89-0.1984.68-5.56-0.1784.260.00.070.0-12.52.44117.8914.5511.84-21.6910.34500.00700.066.67-400.00-1166.67-100.00.00-100.0-100.0
19Q4 (4)68.834.070.0-12.1647.920.0-18.86-62.730.0-15.10-52.830.0-1.24-49.40.0-1.08-50.00.00.070.00.0-13.64-104.50.015.120.80.062.50-71.590.037.50137.50.061.838.060.0
19Q3 (3)66.1417.170.0-23.35-126.10.0-11.59-113.460.0-9.88-114.880.0-0.83-114.560.0-0.72-114.340.00.07-12.50.0-6.67-107.320.015.00-6.770.0220.00109.270.0-100.00-1850.00.057.221.380.0
19Q2 (2)56.45-17.70.089.471669.650.086.125918.920.066.393402.990.05.703266.670.05.023052.940.00.080.00.091.114177.460.016.0949.950.0105.13-64.960.0-5.1397.440.056.443.430.0
19Q1 (1)68.590.00.0-5.700.00.0-1.480.00.0-2.010.00.0-0.180.00.0-0.170.00.00.080.00.02.130.00.010.730.00.0300.000.00.0-200.000.00.054.570.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)58.94-3.39-15.0203.647.64-112.340-90.020-29.830-26.1200.2931.82-108.48014.605.2613.44086.56-37.050.8588.4240.28-16.79
2022 (9)61.01-1.93-8.0003.38-13.5121.53-50.0117.38-45.524.44-41.353.90-41.960.224.7625.00-47.5513.871.61-37.500137.50740.280.45-2.8548.41-35.25
2021 (8)62.21-9.536.4003.911.5643.07031.9007.5706.7200.21-22.2247.66013.6520.2685.45-35.9116.3600.46-56.474.7647.31
2020 (7)68.745.75-13.0303.8516.03-9.450-7.950-2.400-2.1200.27-12.9-5.13011.35-24.93133.3351.52-40.0001.0628.550.75-11.65
2019 (6)65.00-1.9912.1503.3113.2613.731478.169.992025.533.481731.583.051694.120.31-11.4318.23273.5715.1216.2288.00012.00-98.00.83-31.6457.447.79
2018 (5)66.32-2.37-5.1802.937.040.87-88.930.47-92.850.19-94.060.17-93.950.35-18.64.88-56.9313.01-5.59-550.000600.0001.21053.2922.87
2017 (4)67.93-0.268.14-10.062.7322.147.86-27.096.57-28.23.20-30.592.81-30.790.43-2.2711.33-20.113.783.14105.0026.88-5.0000.00043.372.38
2016 (3)68.11-0.079.0531.162.24-14.9310.7817.569.1521.354.6123.594.0624.540.442.3314.1810.9513.360.0782.7610.3417.24-31.030.00042.36-1.33
2015 (2)68.160.956.90-28.792.63-0.999.17-23.137.54-22.823.73-31.813.26-30.340.43-10.4212.78-16.3613.35-13.775.00-6.925.0028.570.00042.936.79
2014 (1)67.5209.6902.66-2.8411.9309.7705.4704.6800.48-5.8815.2814.2915.47-14.5880.56-4.5319.443.70.00040.201.75

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