玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)86.160.17-0.436.66-25.5-54.726.83-70.74164.312.20-88.86120.680.24-88.06119.510.19-87.74120.210.0912.50.08.45-65.98195.1628.677.2613.597.14153.02170.242.86-95.36-98.7948.064.6112.0
23Q3 (19)86.011.16-1.358.940.0-25.023.348.668.5619.7543.12-2.522.0152.27-33.441.5550.49-25.120.0814.29-20.024.846.525.5226.73-15.7-31.7138.39-7.86-30.7461.615.6138.2445.94-2.38-5.32
23Q2 (18)85.020.15-2.028.9414.91-36.9521.4845.73-23.413.808.66-39.551.3212.82-63.131.039.57-57.440.070.0-36.3623.3241.59-21.931.7125.24-38.9741.67-22.79-17.9958.3322.518.5847.06-1.241.97
23Q1 (17)84.89-1.9-0.47.78-47.1157.1714.74238.799.2712.70219.3613.91.17195.12-24.030.94200.0-11.320.07-22.22-22.2216.47285.476.3325.320.24-43.5253.97139.0244.8647.62-79.84-26.4147.6511.05-8.1
22Q4 (16)86.53-0.761.0314.7123.4117.4-10.62-149.493.61-10.64-152.5293.86-1.23-140.7394.71-0.94-145.4194.290.09-10.00.0-8.88-137.7294.5925.26-35.46-45.65-138.30-349.48-1741.26236.17429.94119.6742.91-11.56-13.07
22Q3 (15)87.190.483.7911.92-15.94-19.9521.50-23.3217.2320.26-11.2632.073.02-15.6487.582.07-14.4673.950.10-9.0925.023.54-21.1714.8939.14-24.675.7655.439.11-31.4644.57-9.41133.1148.525.144.25
22Q2 (14)86.771.813.9714.18186.46-9.828.04107.8659.4122.83104.7562.963.58132.47120.992.42128.3101.670.1122.2222.2229.8692.7751.551.9615.950.7450.8136.38-43.0449.19-23.97355.0446.15-10.991.41
22Q1 (13)85.23-0.493.914.95-60.49-23.1413.49108.1143.0511.15106.4340.781.54106.6392.51.06106.4476.670.090.012.515.49109.4429.4144.83-3.5528.5337.25596.0-45.6764.71-39.81105.8851.855.0411.34
21Q4 (12)85.651.9525.2712.53-15.85-13.17-166.25-1006.49-2577.65-173.43-1230.57-7511.54-23.23-1542.86-8703.7-16.45-1482.35-8325.00.0912.50.0-164.06-900.68-1939.2446.4825.5934.69-7.51-109.29-103.46107.51462.37191.749.366.0611.88
21Q3 (11)84.010.66-3.4614.89-5.28-9.0418.344.2615.1315.349.4927.411.61-0.6218.381.19-0.8320.20.08-11.110.020.493.9614.9837.017.375.4480.88-9.31-21.419.1276.84759.5646.542.2617.58
21Q2 (10)83.461.76-5.9915.72144.18.1917.5986.5321.914.0176.8917.731.62102.532.791.20100.033.330.0912.512.519.7164.6620.2634.47-1.18-17.589.1930.07-10.8110.81-65.6045.51-2.2815.22
21Q1 (9)82.0219.96-7.036.44-55.37-47.089.4340.54-64.817.92238.46-63.20.80196.3-56.280.60200.0-57.140.08-11.1133.3311.9734.19-58.9134.881.0715.1568.57-68.4453.0931.43126.81-41.9846.575.556.01
20Q4 (8)68.37-21.43-21.0714.43-11.85-18.576.71-57.88-73.02.34-80.56-89.80.27-80.15-87.840.20-79.8-88.10.0912.528.578.92-49.94-66.5734.51-1.689.8217.24111.12205.97-117.24-3944.83-504.2844.1211.472.37
20Q3 (7)87.02-1.982.1816.3712.66-2.9115.9310.4-69.4412.041.18-68.071.3611.48-62.330.9910.0-62.50.080.014.2917.828.72-67.0735.10-15.996.78102.902.9215.13-2.900-104.2739.580.2-3.25
20Q2 (6)88.780.631.8414.5319.39-27.0214.43-46.16-50.411.90-44.7-52.211.22-33.33-46.490.90-35.71-45.450.0833.3314.2916.39-43.73-47.5241.7837.930.58100.00123.2647.83-0.00-100.0-100.039.50-10.08-11.14
20Q1 (5)88.221.85-1.6912.17-31.32-26.7726.807.8512.6521.52-6.2319.821.83-17.5720.391.40-16.6723.890.06-14.290.029.139.1810.7630.29-3.63-11.3844.79-36.91-35.354.1786.7883.743.931.93-5.91
19Q4 (4)86.621.710.017.725.10.024.85-52.320.022.95-39.140.02.22-38.50.01.68-36.360.00.070.00.026.68-50.690.031.43-4.380.071.00117.440.029.00-57.260.043.105.350.0
19Q3 (3)85.16-2.320.016.86-15.320.052.1279.170.037.7151.450.03.6158.330.02.6460.00.00.070.00.054.1173.260.032.87-20.870.032.65-51.730.067.86116.290.040.91-7.960.0
19Q2 (2)87.18-2.850.019.9119.80.029.0922.280.024.9038.640.02.2850.00.01.6546.020.00.0716.670.031.2318.750.041.5421.530.067.65-2.290.031.376.390.044.45-4.80.0
19Q1 (1)89.740.00.016.620.00.023.790.00.017.960.00.01.520.00.01.130.00.00.060.00.026.300.00.034.180.00.069.230.00.029.490.00.046.690.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)85.55-1.068.05-30.961.55-9.3316.4025.5711.919.674.88-2.23.852.670.32-8.5718.0720.7928.6713.549.02-45.0150.98369.440.00047.18-0.04
2022 (9)86.473.1711.66-6.571.71-12.7613.06010.8604.9903.7500.350.014.96025.26-45.6589.14010.86-92.190.03-31.9247.200.43
2021 (8)83.811.2712.48-13.751.97-2.25-31.800-35.680-17.260-12.3700.3512.9-29.61046.4834.69-39.240139.042107.320.0529.4647.0012.68
2020 (7)82.76-4.9614.47-18.622.01-2.4715.46-52.7111.48-56.054.71-50.263.55-50.140.3114.8117.55-49.5434.519.893.3171.486.30-86.180.04041.71-4.47
2019 (6)87.08-1.217.78-33.262.0636.632.6917.0826.1226.249.4710.637.1211.770.27-12.934.7818.1831.43-10.2854.41-42.8945.59912.060.00043.6613.79
2018 (5)88.140.0826.64-22.891.5111.8327.9229.820.6946.018.5642.436.3742.190.31-3.1329.4328.9135.033.9895.27-40.84.5000.00038.374.84
2017 (4)88.072.0634.55-11.071.3516.3321.51-19.0714.17-11.496.01-13.44.48-13.510.320.022.83-17.733.69-2.23160.9310.05-60.6600.00036.6010.61
2016 (3)86.290.4338.8521.671.164.2226.58-24.1216.01-43.156.94-41.435.18-41.930.320.027.74-23.2234.462.83146.2360.37-46.2300.00033.09-8.57
2015 (2)85.92-0.1431.935.01.1123.7535.03-11.928.16-11.4711.85-19.068.92-19.570.32-8.5736.13-11.1633.514.191.1819.248.82-62.540.00036.19-4.51
2014 (1)86.04030.4100.9016.0639.76031.81014.64011.0900.35-14.6340.673.5932.190.6376.47-15.5223.53148.310.00037.9013.03

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