玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)66.15-13.572.56-106.99-293.35-113.98450.591516.761345.07448.011599.581352.8213.991271.571159.8513.161256.71187.60.03-25.00.0463.641158.521954.566.517.25-15.67-23.4974.16-116.96124.16-34.96422.82123.6568.5840.18
23Q3 (19)76.549.7726.16-27.2036.6965.527.87-47.32145.1626.36-49.24142.541.02-47.42143.40.97-47.28146.190.040.033.3336.84-42.34168.166.074.3-28.76-90.91-7.95-172.1190.913.64831.8273.35-12.92-33.37
23Q2 (18)69.737.3410.88-42.9637.29-26.0952.90204.07187.3451.93193.21183.411.94219.75171.321.84221.85175.720.0433.330.063.89278.91222.685.82-5.67-59.36-84.21-162.05-252.63184.21615.79310.9384.23-18.288.4
23Q1 (17)64.960.71-10.14-68.51-37.02-70.38-50.83-40.45-97.32-55.71-55.79-112.31-1.62-22.73-28.57-1.51-24.79-36.040.030.0-25.0-35.71-42.84-114.226.17-20.08-34.43135.71-1.98-14.29-35.717.1438.78103.0716.8525.24
22Q4 (16)64.506.3143.75-50.0036.5932.94-36.1941.36-905.28-35.7642.296.88-1.3243.8354.17-1.2142.3851.010.030.0-50.0-25.0053.75-812.257.72-9.39-58.43138.469.81-93.56-38.46-47.4498.1288.21-19.8713.64
22Q3 (15)60.67-3.53-11.28-78.85-131.44-75.07-61.72-1.9-90.2-61.970.47-87.67-2.3513.6-22.4-2.1013.58-24.260.03-25.0-40.0-54.05-3.78-116.28.52-40.5-36.61126.09128.53-11.74-26.09-158.1926.96110.0941.6926.6
22Q2 (14)62.89-13.0-8.54-34.0715.2737.81-60.57-135.13-226.53-62.26-137.27-224.84-2.72-115.87-199.63-2.43-118.92-200.00.040.0-20.0-52.08-212.42-194.6914.3252.1813.4755.17-65.15147.6544.83176.85-79.2377.70-5.59-10.76
22Q1 (13)72.2961.1114.76-40.2146.0713.4-25.76-615.56-405.94-26.2431.67-618.58-1.2656.25-506.45-1.1155.06-496.430.04-33.33-20.0-16.67-574.93-200.09.41-49.33-26.31158.33-92.64131.67-58.3397.15-110.1482.306.03-8.66
21Q4 (12)44.87-34.38-10.64-74.56-65.54-155.78-3.6088.91-107.33-38.40-16.29-177.06-2.88-50.0-161.41-2.47-46.15-159.520.0620.0-25.03.51114.04-93.518.5738.1712.272150.001405.03802.78-2050.00-5640.0-1396.9477.62-10.7432.68
21Q3 (11)68.38-0.5572.98-45.0417.78-68.06-32.45-167.79-47.5-33.02-166.21-48.07-1.92-170.3322.58-1.69-169.5525.220.050.0-50.0-25.00-145.45-49.9713.446.538.41142.86223.3820.3-35.71-116.55-90.4886.96-0.1368.36
21Q2 (10)68.769.16-5.22-54.78-17.98-88.3147.87468.53373.5449.87885.57375.222.73780.65311.632.43767.86309.480.050.0-16.6755.00229.93616.9212.62-1.1729.97-115.7976.84-166.17215.79-62.47445.2687.07-3.360
21Q1 (9)62.9925.450.24-46.43-59.2827.588.42-82.85113.445.06-89.85108.00.31-93.39108.880.28-93.25109.060.05-37.50.016.67-69.11130.8412.77-22.7912.02-500.00-761.11-579.17575.00263.7813325.090.1054.020
20Q4 (8)50.2127.02-25.42-29.15-8.77-451.0449.09323.14-12.149.83323.45-9.454.69289.11-31.934.15283.63-32.30.08-20.0-27.2753.97423.76-9.3216.5470.3416.23-58.06-148.9-582.26158.06943.0142.8758.5013.2618.76
20Q3 (7)39.53-45.51-46.16-26.807.87-18.11-22.00-25.71-24.15-22.30-23.07-22.87-2.48-92.25-77.14-2.26-94.83-83.740.1066.6742.86-16.67-56.67-70.19.710.0-11.08118.75-32.14-10.94-18.7570.043.7551.650-12.29
20Q2 (6)72.5515.4515.21-29.0954.6212.01-17.5072.0844.97-18.1271.3643.09-1.2963.0443.42-1.1662.4642.570.0620.00.0-10.6480.3155.679.71-14.82-35.61175.0067.7175.0-62.50-1337.5-900.00.000-100.0
20Q1 (5)62.84-6.653.0-64.11-1111.91-186.72-62.67-212.21-198.14-63.27-214.97-196.49-3.49-150.65-105.29-3.09-150.41-101.960.05-54.55-28.57-54.05-190.81-284.9711.40-19.8910.68104.351326.09-3.68-4.35-103.9347.830.00-100.0-100.0
19Q4 (4)67.32-8.310.0-5.2976.690.055.85415.180.055.03403.20.06.89592.140.06.13598.370.00.1157.140.059.52707.350.014.2330.310.0-8.51-106.380.0110.64431.910.049.26-16.350.0
19Q3 (3)73.4216.60.0-22.6931.370.0-17.7244.280.0-18.1543.00.0-1.4038.60.0-1.2339.110.00.0716.670.0-9.8059.170.010.92-27.590.0133.3333.330.0-33.33-433.330.058.89-18.720.0
19Q2 (2)62.973.210.0-33.06-47.850.0-31.80-51.280.0-31.84-49.20.0-2.28-34.120.0-2.02-32.030.00.06-14.290.0-24.00-70.940.015.0846.410.0100.00-7.690.0-6.2525.00.072.4514.180.0
19Q1 (1)61.010.00.0-22.360.00.0-21.020.00.0-21.340.00.0-1.700.00.0-1.530.00.00.070.00.0-14.040.00.010.300.00.0108.330.00.0-8.330.00.063.450.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)69.786.68-59.47010.3725.19121.620119.30015.38014.3800.12-29.41133.3306.51-15.67-49.090148.4800.08-14.2994.717.19
2022 (9)65.419.29-49.0408.2816.61-45.800-46.390-8.960-7.9200.17-19.05-37.2807.72-58.43107.790-6.4900.10-90.0688.364.22
2021 (8)59.8511.6-56.7307.1019.673.430-7.960-1.980-1.6400.21-25.011.48018.5712.27-1733.3301833.3300.97-13.6784.7825.14
2020 (7)53.63-19.01-34.3305.943.03-7.630-7.750-2.460-2.1100.28-9.68-1.37016.5416.23441.180-341.1801.12-2.067.7514.06
2019 (6)66.22-4.06-18.6905.7669.964.20-76.863.74-78.751.29-79.521.18-79.330.31-3.1310.29-52.3814.2338.56-450.000560.00186.671.1582.9859.40-5.91
2018 (5)69.02-9.88-17.4703.39-2.5418.15136.6417.60159.26.30130.775.71129.320.32-13.5121.6191.2410.27-0.48-95.350195.35-4.970.63063.133.71
2017 (4)76.593.43-8.6203.48111.37.673.096.794.782.73-5.862.49-6.390.37-9.7611.3019.3210.3215.82-111.110205.5642.310.00060.877.77
2016 (3)74.0513.54-3.2401.65-2.227.44-12.886.48-17.452.90-35.412.66-34.160.41-21.159.47-9.298.91-3.88-44.440144.4490.060.00056.4827.29
2015 (2)65.22-0.842.2701.68-25.938.5474.647.8597.734.49111.794.04114.890.5210.6410.4437.739.27-28.5328.00076.00-71.770.00044.37-16.25
2014 (1)65.770-8.3202.2725.914.8903.9702.1201.8800.472.177.58012.97-10.37-169.230269.23761.540.00052.98-1.6

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