玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)17.68-3.65-16.294.82-41.29-56.547.35-63.88-14.445.94-62.29-14.161.73-70.170.01.08-66.040.930.15-21.0525.011.71-51.02-21.2589.69-1.05-10.1765.9163.13-48.9634.85-41.53219.6219.7414.376.82
23Q3 (19)18.35-13.32-4.338.218.627.4820.35115.1288.7815.75138.6477.775.80253.6698.633.18200.0103.850.1946.1526.6723.9153.7651.9190.64-7.35-18.5640.40-49.12-32.4459.60200.248.2717.26-13.797.01
23Q2 (18)21.1720.2822.097.5690.4314.559.4683.33-8.426.6072.32-22.081.6472.63-47.771.0651.43-32.910.138.33-18.7515.5537.733.6797.83-1.4-20.079.414.0624.9619.85-11.25-44.8220.0210.4938.83
23Q1 (17)17.60-16.6732.433.97-64.253.885.16-39.93-5.153.83-44.65-7.930.95-45.09-31.650.70-34.58-12.50.120.0-20.011.29-24.0811.2399.22-0.62-26.4176.32-40.960.1122.37176.78-57.2618.12-1.9523.1
22Q4 (16)21.1210.1163.8511.0972.296.988.59-20.3229.566.92-21.928.861.73-40.75-18.011.07-31.41-7.760.12-20.0-33.3314.87-5.5337.9499.84-10.3-9.05129.13115.9351.92-29.13-172.48-294.2318.4814.5739.47
22Q3 (15)19.1810.6114.856.44-2.42-13.4410.784.36-18.898.864.6-24.082.92-7.01-45.831.56-1.27-37.60.15-6.25-25.015.744.93-5.29111.30-8.98-6.7359.80-5.96.6540.2011.71-8.4816.1311.8621.37
22Q2 (14)17.3430.479.756.60155.81-15.2810.3389.8916.868.47103.6144.053.14125.98.281.5897.517.040.166.67-20.015.0047.7818.11122.28-9.3-12.5963.5533.33-27.8235.98-31.25201.0414.42-2.0420.87
22Q1 (13)13.293.1-11.642.58-54.17-54.825.44-17.95-28.74.16-22.53-27.021.39-34.12-43.270.80-31.03-30.430.15-16.67-11.7610.15-5.84-14.85134.8222.82-14.6347.66-43.93-36.5652.34248.91106.1414.7211.0912.88
21Q4 (12)12.89-22.81-25.625.63-24.33-39.466.63-50.11-26.255.37-53.98-25.02.11-60.85-39.711.16-53.6-28.830.18-10.0-10.010.78-35.14-14.38109.77-8.01-24.9285.0051.58-17.8315.00-65.85535.013.25-0.33.52
21Q3 (11)16.705.7-14.627.44-4.49-36.6813.2950.3412.0611.6798.4732.165.3985.8614.442.5085.1912.610.200.0-13.0416.6230.877.57119.33-14.7-15.1656.08-36.31-43.2943.92267.493831.0813.2911.417.61
21Q2 (10)15.805.05-18.777.7936.43-9.218.8415.860.05.883.16-20.652.9018.3716.471.3517.391.50.2017.6517.6512.706.54-9.22139.89-11.4213.8188.0517.19-9.5111.95-52.92268.5311.93-8.510
21Q1 (9)15.04-13.21-11.745.71-38.6443.817.63-15.13274.025.70-20.39583.052.45-30.01066.671.15-29.45296.550.17-15.054.5511.92-5.3218.37157.938.0230.0475.13-27.3750.2625.39836.27-45.613.041.87-33.57
20Q4 (8)17.33-11.44.339.30-20.85131.928.99-24.2192.837.16-18.912209.683.50-25.692400.01.63-26.58503.70.20-13.0411.1112.59-18.5150.42146.203.946.69103.454.62-20.59-3.45-408.6288.6112.8013.270
20Q3 (7)19.560.579.411.7536.95165.2411.8634.16190.698.8319.16111.754.7189.16104.782.2266.9296.460.2335.294.5515.4510.4477.79140.6614.43-2.3698.881.63-9.01.12-65.55112.911.300-17.58
20Q2 (6)19.4514.1416.688.58717.14191.848.84333.33169.517.41727.97266.832.491085.71128.441.33358.62104.620.1754.55-19.0513.9938.9397.04122.921.21-20.6797.3094.598.233.24-93.05-67.890.00-100.0-100.0
20Q1 (5)17.042.5920.681.05-73.82144.682.04-33.55-78.82-1.18-480.65-123.690.2150.0-90.090.297.41-75.420.11-38.89-42.1110.0720.31-41.18121.45-11.37-19.5550.00-61.62303.4546.67254.2-62.5419.63022.53
19Q4 (4)16.61-7.10.04.01-9.480.03.07-24.750.00.31-92.570.00.14-93.910.00.27-76.110.00.18-18.180.08.37-3.680.0137.03-4.880.0130.2619.880.0-30.26-249.40.00.00-100.00.0
19Q3 (3)17.887.260.04.4350.680.04.0824.390.04.17106.440.02.30111.010.01.1373.850.00.224.760.08.6922.390.0144.06-7.030.0108.6620.870.0-8.66-185.750.013.71-3.920.0
19Q2 (2)16.6718.060.02.94225.110.03.28-65.940.02.02-59.440.01.09-48.580.00.65-44.920.00.2110.530.07.10-58.530.0154.952.640.089.90465.80.010.10-91.890.014.27-10.920.0
19Q1 (1)14.120.00.0-2.350.00.09.630.00.04.980.00.02.120.00.01.180.00.00.190.00.017.120.00.0150.970.00.0-24.580.00.0124.580.00.016.020.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)18.606.356.29-1.562.85-3.1511.4630.238.7522.8910.0015.345.9517.820.590.016.3117.5189.69-10.1754.87-24.4945.1365.060.04-77.8818.6618.48
2022 (9)17.4915.226.39-4.632.9522.368.80-4.247.12-1.398.67-29.745.05-17.350.59-21.3313.886.1299.84-9.0572.66-0.327.340.810.19-49.4215.7522.57
2021 (8)15.18-17.816.70-22.632.41-18.889.194.317.2211.5912.3415.656.1118.640.7511.9413.08-2.68109.77-24.9272.88-25.7927.121407.990.38-16.8912.85-6.75
2020 (7)18.4712.428.66256.382.97-17.048.8181.286.47123.110.6791.915.1546.720.67-24.7213.4433.73146.206.6998.2096.41.80-96.40.46-26.8213.78-5.75
2019 (6)16.4323.352.4303.5841.344.8602.9005.5603.5100.89-5.3210.05915.15137.0341.6250.00-66.8250.0000.63-35.1214.62-7.06
2018 (5)13.32-11.14-2.9602.531.03-1.970-2.440-4.470-2.1700.94-5.050.99-69.5496.765.55150.690-50.6900.97-35.4715.73-0.44
2017 (4)14.99-11.3-2.2302.516.310.39-77.33-0.880-1.640-0.7500.99-1.03.25-26.891.674.98-573.910673.91466.521.50015.808.59
2016 (3)16.9024.54-0.3202.363.551.72207.140.8801.6501.001900.01.00-6.544.4437.0487.321.53-18.960118.96-58.930.00014.5511.24
2015 (2)13.57-0.59-1.0702.282.330.56-93.01-0.170-0.3300.05-99.41.072.883.24-70.4186.007.09-189.610289.61222.280.00013.087.39
2014 (1)13.6500.8102.22-11.198.0107.51014.0208.2701.04-3.710.95219.2480.313.4310.14089.86-66.130.00012.1811.85

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