玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)39.60-5.44-0.72.83-59.34-58.638.345.840.488.3525.012.084.3112.832.862.2224.7210.450.260.0-3.712.925.817.0489.71-13.73-18.2933.99-61.48-58.7966.15463.45275.1523.981.748.95
23Q3 (19)41.883.541.66.9635.94-33.087.8821.6-27.96.6834.95-26.513.8232.18-35.911.7842.4-33.330.264.0-10.3412.2113.27-13.59103.99-21.94-8.3588.2611.77-7.2511.74-44.19138.3623.57-1.4210.61
23Q2 (18)40.450.32-3.555.1224.57-55.946.48-20.88-57.984.95-34.0-59.292.89-29.34-68.311.25-32.07-66.670.254.17-19.3510.78-13.2-41.48133.21-5.95-3.2678.9757.294.7221.03-57.76-14.4723.914.277.08
23Q1 (17)40.321.1-8.054.11-39.91-69.448.19-1.33-39.517.500.67-33.164.09-2.39-48.881.84-8.46-46.040.24-11.11-20.012.422.9-25.58141.6329.0-6.4650.20-39.14-49.4549.80182.417130.2922.934.187.35
22Q4 (16)39.88-3.25-4.276.84-34.23-41.498.30-24.06-29.067.45-18.04-28.914.19-29.7-42.62.01-24.72-39.460.27-6.9-12.912.07-14.58-19.37109.79-3.23-9.4282.49-13.31-17.4417.63258.021323.1722.013.28119.66
22Q3 (15)41.22-1.720.2910.40-10.532.1510.93-29.1236.119.09-25.2546.855.96-34.6528.452.67-28.828.990.29-6.45-12.1214.13-23.2925.38113.46-17.6-6.8195.1626.2-2.864.93-79.97141.6321.31-4.57-5.58
22Q2 (14)41.94-4.362.5211.62-13.6134.6515.4213.8847.9812.168.3837.49.1214.023.083.759.9722.950.313.33-8.8218.4210.3734.65137.70-9.054.1175.41-24.07-8.9524.593471.0442.4122.334.543.38
22Q1 (13)43.855.2612.713.4515.06255.8213.5415.73249.8711.227.06317.18.009.59247.833.412.71270.650.30-3.23-3.2316.6911.49118.74151.4124.92-8.0299.31-0.611.660.69736.78-73.1421.36113.17-1.39
21Q4 (12)41.661.3616.3411.6948.542976.3211.7045.7908.6210.4869.311397.147.3057.33900.03.3260.39937.50.31-6.060.014.9732.83195.27121.21-0.44-32.8799.922.0202.380.08-95.96-99.8810.02-55.6-56.62
21Q3 (11)41.100.4611.477.87-8.81802.688.03-22.94115.286.19-30.06190.614.64-37.38191.822.07-32.13233.870.33-2.9432.011.27-17.6246.55121.75-7.95-58.9797.9618.28424.982.04-88.2-98.4322.574.4913.3
21Q2 (10)40.915.14-0.88.63128.31-21.6910.42169.25-20.348.85229.0-18.587.41222.1763.223.05231.5212.130.349.6836.013.6879.29-21.15132.27-19.6553.4682.82-15.22-1.717.27573.519.6521.60-0.28-18.71
21Q1 (9)38.918.66-1.673.78894.74704.263.87233.62325.272.69284.29407.552.30215.071433.330.92187.5607.690.310.063.167.6350.4921.5164.61-8.83206.8897.69195.6585.622.56-96.17-95.1321.66-6.23-31.26
20Q4 (8)35.81-2.87-10.520.38133.93-94.141.16-68.9-82.810.70-67.14-88.390.73-54.09-75.670.32-48.39-82.70.3124.03.335.07-34.07-52.08180.55-39.16254.5833.04209.62-65.6866.96-48.551698.2623.1015.96-9.27
20Q3 (7)36.87-10.6-7.85-1.12-110.16-115.073.73-71.48-50.272.13-80.4-64.321.59-64.98-67.080.62-77.21-75.40.250.0-39.027.69-55.68-29.71296.75244.3215.49-30.14-135.78-130.42130.14726.3114280.8619.92-25.03-27.09
20Q2 (6)41.244.222.3111.022244.6895.0413.081337.3655.3410.871950.9452.884.542926.67-9.562.721992.31-2.510.2531.58-35.917.35176.2744.186.1960.68-11.4984.2560.0825.815.75-70.08-52.3126.57-15.68-10.02
20Q1 (5)39.57-1.122.430.47-92.76-75.00.91-86.52-54.270.53-91.21-64.670.15-95.0-81.480.13-92.97-75.00.19-36.67-42.426.28-40.64-3.9853.645.34-21.3352.63-45.33-44.6752.631313.53978.9531.5123.76-0.97
19Q4 (4)40.020.020.06.49-12.650.06.75-10.00.06.031.010.03.00-37.890.01.85-26.590.00.30-26.830.010.58-3.290.050.92-45.860.096.28-2.840.03.72311.440.025.46-6.810.0
19Q3 (3)40.01-0.740.07.4331.50.07.50-10.930.05.97-16.030.04.83-3.780.02.52-9.680.00.415.130.010.94-9.140.094.06-3.410.099.1047.960.00.90-97.260.027.32-7.480.0
19Q2 (2)40.314.350.05.65200.530.08.42323.120.07.11374.00.05.02519.750.02.79436.540.00.3918.180.012.0484.10.097.3842.830.066.97-29.590.033.03577.060.029.53-7.20.0
19Q1 (1)38.630.00.01.880.00.01.990.00.01.500.00.00.810.00.00.520.00.00.330.00.06.540.00.068.180.00.095.120.00.04.880.00.031.820.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)40.58-2.874.78-55.293.2631.337.71-36.86.85-32.0414.11-44.647.16-39.981.03-12.7112.07-21.9389.71-18.2961.97-29.3237.99208.451.74-11.5223.598.41
2022 (9)41.782.7510.6933.132.48-5.5412.2042.6910.0842.1725.4917.3611.9332.851.18-4.8415.4629.59109.79-9.4287.68-6.5712.32100.281.96-31.3321.7614.77
2021 (8)40.669.048.03414.742.63-9.888.55137.57.09174.8121.72285.798.98231.371.2430.5311.9354.53121.21-32.8793.85116.566.15-89.152.8615.018.96-19.73
2020 (7)37.29-6.351.56-72.342.924.33.60-44.12.58-52.135.63-43.922.71-58.940.95-20.837.72-24.61180.55254.5843.34-50.4356.66356.032.486.1923.62-16.42
2019 (6)39.822.185.64-25.02.8071.256.44-22.975.39-23.8710.04-47.746.60-43.051.20-26.8310.24-5.7150.92-20.2187.43-2.8512.4324.12.34-1.2928.262.8
2018 (5)38.97-3.597.52-2.721.63-2.688.36-3.467.08-4.9719.21-1.7411.591.491.647.1910.86-3.8163.82-5.9789.990.710.01-6.982.37027.49-5.86
2017 (4)40.42-1.227.736.471.68-6.188.661.767.451.2219.553.611.424.21.532.6811.29-0.3567.87-9.089.364.7210.76-26.620.00029.20-4.01
2016 (3)40.92-1.877.269.171.79-7.228.518.827.3614.8218.8721.4310.9618.741.493.4711.334.5274.587.2985.330.4314.67-2.440.00030.42-5.26
2015 (2)41.70-1.776.6537.41.93-4.697.8226.956.4127.4415.5429.619.2331.671.443.610.8414.4769.512.3184.978.3915.03-30.440.00032.11-2.87
2014 (1)42.4504.8402.02-0.916.1605.03011.9907.0101.39-0.719.47-11.1667.94-8.7178.38-9.6421.6263.10.00033.062.04

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