玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)31.6225.9829.9610.720.7563.417.22-39.9388.029.814.25176.343.33-17.78172.951.75-12.06186.890.16-15.7914.2916.28-16.5136.92106.70-10.06-19.28148.2867.04-13.35-48.28-529.6632.1115.6025.9119.54
23Q3 (19)25.1012.61-4.7410.64556.7918.8812.02556.83-17.339.41473.78-17.534.05678.85-10.41.99423.686.420.1935.7118.7519.5064.84-8.92118.64-9.37-19.4488.76-0.7944.4311.246.74-70.8512.39-24.36-5.99
23Q2 (18)22.29-9.5729.141.62-39.1-77.441.8310.91-77.91.645566.67-75.00.525300.0-86.530.38171.43-76.690.1416.67-41.6711.83-4.37-7.0130.915.78-17.3789.47-46.323.0910.53117.54-20.316.38-8.2496.4
23Q1 (17)24.651.3224.372.66-59.45-67.721.65-57.03-80.66-0.03-100.85-100.4-0.01-100.82-100.270.14-77.05-90.970.12-14.29-40.012.374.04-9.71123.76-6.38-12.35166.67-2.671.79-60.0015.63-1708.017.8536.7864.06
22Q4 (16)24.33-7.6741.216.56-26.718.843.84-73.59-23.663.55-68.89-8.511.22-73.01-35.110.61-67.38-29.890.14-12.5-30.011.89-44.477.99132.19-10.24-18.15171.11178.4254.42-71.11-284.5-651.7513.05-0.9916.31
22Q3 (15)26.3552.677.778.9524.65-19.814.5475.616.3211.4173.9319.64.5217.12.031.8714.72-9.220.16-33.33-23.8121.4168.3217.9147.27-7.0424.0761.46-29.19-31.238.54191.82261.0713.1858.033.53
22Q2 (14)17.26-12.92-11.127.18-12.86-25.528.28-2.93-3.276.56-11.592.823.864.895.181.635.16-4.680.2420.0-7.6912.72-7.15-1.24158.4312.2130.286.79-10.54-22.8513.21253.96205.668.34-23.35-11.56
22Q1 (13)19.8215.03-12.698.2449.28-36.768.5369.58-35.537.4291.24-21.983.6895.74-35.211.5578.16-38.250.200.0-23.0813.7024.43-21.53141.19-12.5818.697.01-12.45-1.223.73139.45178.6110.88-3.036.77
21Q4 (12)17.23-29.53-22.675.52-50.54-58.215.03-59.76-62.633.88-59.33-60.161.88-57.56-75.680.87-57.77-70.610.20-4.76-31.0311.01-39.37-37.16161.5036.0610.21110.8124.0513.07-9.46-188.62-572.9711.22-11.8629.71
21Q3 (11)24.4525.9-0.9711.1615.77-25.012.5046.03-3.859.5449.5311.324.4320.71-34.762.0620.47-14.880.21-19.23-22.2218.1640.992.43118.70-2.45-40.2989.33-20.6-21.7410.67185.39175.4612.7334.990
21Q2 (10)19.42-14.45-12.059.64-26.02-14.168.56-35.3-21.256.38-32.91-25.033.67-35.39-28.321.71-31.87-11.860.260.023.8112.88-26.23-24.99121.682.21-36.65112.5014.559.06-12.50-1033.33-296.889.43-7.460
21Q1 (9)22.701.89-9.9213.03-1.3651.8613.23-1.7187.139.51-2.36107.645.68-26.52179.82.51-15.2195.290.26-10.3473.3317.46-0.3410.16119.05-18.76-33.7598.210.22-18.811.34-33.04106.3910.1917.80
20Q4 (8)22.28-9.763.9713.21-11.2231.5713.463.5440.069.7413.6534.537.7313.8424.082.9622.3130.970.297.413.5717.52-1.1821.08146.54-26.29-32.1498.00-14.15-6.132.00114.14145.438.6500
20Q3 (7)24.6911.8225.214.8832.581.9113.0019.690.98.570.7175.616.7932.62102.082.4224.7477.940.2728.5712.517.733.2637.76198.813.52.04114.1510.66-5.24-14.15-349.1530.840.000-100.0
20Q2 (6)22.08-12.386.5611.2330.89116.810.8753.75208.818.5185.81134.445.12152.22166.671.94128.24115.560.2140.010.5317.178.3351.41192.096.94.4103.15-14.73-29.94-3.1584.9893.330.000-100.0
20Q1 (5)25.2017.5928.98.58-14.5433.857.07-26.4341.974.58-36.7416.542.03-67.42-8.140.85-62.39-16.670.15-46.43-25.015.859.5428.76179.69-16.797.09120.9715.87-7.08-20.97-376.2725.910.000-100.0
19Q4 (4)21.438.670.010.0422.740.09.6141.120.07.2448.360.06.2385.420.02.2666.180.00.2816.670.014.4712.430.0215.9610.840.0104.40-13.330.0-4.4078.480.00.00-100.00.0
19Q3 (3)19.72-4.830.08.1857.920.06.8193.470.04.8834.440.03.3675.00.01.3651.110.00.2426.320.012.8713.490.0194.845.90.0120.45-18.180.0-20.4556.680.011.47-16.150.0
19Q2 (2)20.725.980.05.18-19.190.03.52-29.320.03.63-7.630.01.92-13.120.00.90-11.760.00.19-5.00.011.34-7.880.0183.999.650.0147.2213.080.0-47.22-66.850.013.684.350.0
19Q1 (1)19.550.00.06.410.00.04.980.00.03.930.00.02.210.00.01.020.00.00.200.00.012.310.00.0167.800.00.0130.190.00.0-28.300.00.013.110.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)26.0622.237.04-8.937.4247.026.42-27.545.89-18.987.96-40.774.31-26.070.62-17.3315.525.29106.70-19.28109.6725.54-9.6700.30-76.0115.2038.18
2022 (9)21.322.017.73-22.085.0512.768.86-10.147.27-0.8213.44-18.155.83-12.720.75-14.7714.74-0.74132.19-18.1587.36-13.1912.8301.26-2.7111.002.04
2021 (8)20.90-10.689.92-20.774.47-2.469.86-16.097.33-11.7916.42-17.656.68-13.250.881.1514.85-13.86161.5010.21100.64-5.53-0.6401.30-32.0510.785.79
2020 (7)23.4014.4312.5260.314.59-5.9511.7575.98.3159.8119.9446.087.7044.740.870.017.2433.13146.54-32.14106.53-8.88-6.5301.91-4.9310.19-12.91
2019 (6)20.45-3.97.81-22.134.8876.526.68-25.535.20-22.513.65-41.195.32-39.130.87-26.8912.952.94215.9614.84116.914.57-16.9102.01371.211.7011.32
2018 (5)21.283.7510.0325.372.7612.028.97-3.246.71-9.223.2116.058.744.551.1911.2112.581.78188.05-1.67111.8129.19-11.8100.43-12.6210.51-12.71
2017 (4)20.51-13.868.00-20.082.47-32.599.279.067.39136.120.00231.678.36144.441.078.0812.36-2.45191.2470.1386.55-26.4313.7100.49012.04-12.12
2016 (3)23.81-3.6810.01-2.913.66-22.948.50-4.823.13-54.76.03-55.33.42-51.070.993.1312.67-11.09112.4141.66117.651.68-17.6500.00013.703.71
2015 (2)24.725.5510.31-7.784.7542.848.93-6.36.91-4.2913.49-32.046.99-26.340.96-20.6614.254.0979.35-43.86115.71-1.5-15.7100.00013.2111.57
2014 (1)23.42011.1803.32-0.969.5307.22019.8509.4901.217.0813.6918.22141.3526.98117.4715.42-17.4700.00011.84-24.63

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