- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 0 | 0 | 0 | 0.02 | 100.0 | 100.0 | 0.15 | 66.67 | 114.29 | 0 | 0 | 0 | 100.00 | 0.0 | 0 | 500.00 | 0.0 | -28.57 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q3 (19) | 0 | -100.0 | 0 | 0.01 | 0.0 | 0 | 0.09 | 80.0 | -18.18 | 0 | 0 | 0 | 100.00 | 0.0 | 0 | 500.00 | 0.0 | -28.57 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q2 (18) | 0.01 | 0 | 0 | 0.01 | 0 | 0 | 0.05 | 0.0 | 0.0 | 0 | 0 | 0 | 100.00 | 0 | 0 | 500.00 | -28.57 | -28.57 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q1 (17) | 0 | 0 | 0 | 0 | -100.0 | 0 | 0.05 | -28.57 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 700.00 | 0.0 | 0.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q4 (16) | 0 | 0 | -100.0 | 0.01 | 0 | 0 | 0.07 | -36.36 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 700.00 | 0.0 | 0.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q3 (15) | 0 | 0 | 0 | 0 | 0 | 0 | 0.11 | 120.0 | 120.0 | 0 | 0 | 0 | 0.00 | 0 | -100.0 | 700.00 | 0.0 | 40.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q2 (14) | 0 | 0 | 0 | 0 | 0 | 0 | 0.05 | 0.0 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | -100.0 | 700.00 | 0.0 | 40.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q1 (13) | 0 | -100.0 | 0 | 0 | 0 | 0 | 0.05 | -28.57 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | -100.0 | 700.00 | 0.0 | 40.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q4 (12) | 0.01 | 0 | 0 | 0 | 0 | -100.0 | 0.07 | 40.0 | 40.0 | 0 | 0 | 0 | 0.00 | -100.0 | -100.0 | 700.00 | 40.0 | 40.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q3 (11) | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0.05 | 0.0 | 0.0 | 0 | 0 | 0 | 100.00 | 0.0 | 0.0 | 500.00 | 0.0 | 0.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q2 (10) | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0.05 | 0.0 | 0.0 | 0 | 0 | 0 | 100.00 | 0.0 | 5750.0 | 500.00 | 0.0 | 11600.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q1 (9) | 0 | 0 | 0 | 0 | -100.0 | -100.0 | 0.05 | 0.0 | -37.5 | 0 | 0 | 0 | 100.00 | 0.0 | 450.0 | 500.00 | 0.0 | 450.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q4 (8) | 0 | -100.0 | 0 | 0.01 | 0.0 | 0.0 | 0.05 | 0.0 | -66.67 | 0 | 0 | 0 | 100.00 | 0.0 | 450.0 | 500.00 | 0.0 | 450.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q3 (7) | 0.01 | -99.15 | -90.91 | 0.01 | -50.0 | -50.0 | 0.05 | 0.0 | -50.0 | 0 | 0 | 0 | 100.00 | 5750.0 | 450.0 | 500.00 | 11600.0 | 450.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q2 (6) | 1.17 | 0 | 2825.0 | 0.02 | 100.0 | 0.0 | 0.05 | -37.5 | -44.44 | 0 | 0 | 0 | 1.71 | -90.6 | -96.58 | 4.27 | -95.3 | -98.1 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q1 (5) | 0 | 0 | -100.0 | 0.01 | 0.0 | -50.0 | 0.08 | -46.67 | 0.0 | 0 | 0 | 0 | 18.18 | 0.0 | -45.45 | 90.91 | 0.0 | -31.82 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 19Q4 (4) | 0 | -100.0 | 0.0 | 0.01 | -50.0 | 0.0 | 0.15 | 50.0 | 0.0 | 0 | 0 | 0.0 | 18.18 | 0.0 | 0.0 | 90.91 | 0.0 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 0.11 | 175.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0.1 | 11.11 | 0.0 | 0 | 0 | 0.0 | 18.18 | -63.64 | 0.0 | 90.91 | -59.6 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 0.04 | -33.33 | 0.0 | 0.02 | 0.0 | 0.0 | 0.09 | 12.5 | 0.0 | 0 | 0 | 0.0 | 50.00 | 50.0 | 0.0 | 225.00 | 68.75 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 0.06 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 33.33 | 0.0 | 0.0 | 133.33 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 0.01 | 0.0 | 0.04 | 300.0 | 0.34 | 25.93 | 0 | 0 | 400.00 | 300.0 | 3400.00 | 25.93 | 0.00 | 0 | 0 | 0 |
| 2022 (9) | 0.01 | 0.0 | 0.01 | 0.0 | 0.27 | 28.57 | 0 | 0 | 100.00 | 0.0 | 2700.00 | 28.57 | 0.00 | 0 | 0 | 0 |
| 2021 (8) | 0.01 | -99.16 | 0.01 | -80.0 | 0.21 | -4.55 | 0 | 0 | 100.00 | 2280.0 | 2100.00 | 11259.09 | 0.00 | 0 | 0 | 0 |
| 2020 (7) | 1.19 | 466.67 | 0.05 | -16.67 | 0.22 | -47.62 | 0 | 0 | 4.20 | -85.29 | 18.49 | -90.76 | 0.00 | 0 | 0 | 0 |
| 2019 (6) | 0.21 | -77.42 | 0.06 | -40.0 | 0.42 | 2.44 | 0 | 0 | 28.57 | 165.71 | 200.00 | 353.66 | 0.00 | 0 | 0 | 0 |
| 2018 (5) | 0.93 | -75.97 | 0.1 | -28.57 | 0.41 | -87.87 | 0 | 0 | 10.75 | 197.24 | 44.09 | -49.52 | 0.00 | 0 | 0 | 0 |
| 2017 (4) | 3.87 | -28.73 | 0.14 | 55.56 | 3.38 | 813.51 | 0 | 0 | 3.62 | 118.26 | 87.34 | 1181.75 | 0.00 | 0 | 0 | 0 |
| 2016 (3) | 5.43 | 73.48 | 0.09 | 28.57 | 0.37 | 5.71 | 0 | 0 | 1.66 | -25.89 | 6.81 | -39.06 | 0.00 | 0 | 0 | 0 |
| 2015 (2) | 3.13 | 85.21 | 0.07 | 75.0 | 0.35 | 20.69 | 0 | 0 | 2.24 | -5.51 | 11.18 | -34.84 | 0.00 | 0 | 0 | 0 |
| 2014 (1) | 1.69 | -42.91 | 0.04 | 33.33 | 0.29 | 70.59 | 0 | 0 | 2.37 | 0 | 17.16 | 0 | 0.00 | 0 | 0 | 0 |
