玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
21Q3 (20)11.82191.13-61.94-78.72-51.04-23.73-88.7044.2253.79-88.7144.2853.79-159.82-82.32-338.46-6.3042.6848.490.0814.2914.29-58.7552.5864.3512839.30990.795653.6688.73170.32167.6711.27-83.23-83.140.00-100.00
21Q2 (19)4.06174.32-88.9-52.1216.8138.94-159.02-86.47-87.46-159.21-87.7-87.73-87.66-236.25-645.41-10.99-129.92-156.780.0716.6716.67-123.89-146.74-122.141177.06168.12652.9832.82-55.26-67.3267.18152.2314945.851.9500
21Q1 (18)1.48-94.07-94.18-62.659.97-60.81-85.2841.57-49.4-84.8242.32-48.6-26.0731.23-267.7-4.7850.21-84.560.06-14.290.0-50.2155.96-96.36439.0134.27234.3373.3753.727.1726.63-49.05-15.570.0000
20Q4 (17)24.94-19.7-61.29-69.59-9.38-273.71-145.9523.97-507.34-147.0623.39-692.98-37.91-4.01-773.36-9.6021.5-400.940.070.0-30.0-114.0230.81-324.8326.9646.52176.7647.7343.97-57.3952.27-21.81535.610.000-100.0
20Q3 (16)31.06-15.07-46.24-63.6225.47-283.55-191.96-126.29-720.03-191.96-126.34-931.0-36.45-209.95-780.04-12.23-185.75-504.970.0716.67-30.0-164.79-195.48-448.76223.1542.7592.633.15-67.0-70.3666.8514873.81664.510.000-100.0
20Q2 (15)36.5743.75-36.39-85.36-119.1-365.26-84.83-48.62-394.45-84.81-48.58-513.3-11.76-65.87-357.33-4.28-65.25-252.310.060.0-45.45-55.77-118.11-231.47156.3219.0521.65100.4546.74-9.78-0.45-101.4396.010.000-100.0
20Q1 (14)25.44-60.51-56.8-38.96-197.25-211.31-57.08-259.31-267.69-57.08-330.16-312.35-7.09-225.93-235.82-2.59-181.19-183.550.06-40.0-40.0-25.57-150.41-155.21131.3111.1563.9968.46-38.88-33.4731.54362.861188.260.00-100.0-100.0
19Q4 (13)64.4211.4944.4140.0615.5836.0335.8315.7330.6224.807.3647.365.635.04-9.343.195.63-13.080.100.0-47.3750.727.3424.93118.141.9719.65112.000.144.61-12.00-1.33-57.7139.730.8985.65
19Q3 (12)57.780.5-2.6534.667.71-22.0930.967.46-34.7223.1012.57-39.295.3617.29-45.473.027.47-38.620.10-9.09-16.6747.2511.39-16.0115.86-9.8438.01111.840.4419.1-11.84-4.36-294.4139.380.15-1.77
19Q2 (11)57.49-2.38-7.9332.18-8.06-26.8628.81-15.36-35.8520.52-23.66-41.354.57-12.45-45.42.81-9.35-33.880.1110.0-8.3342.42-8.4-20.83128.5060.48-10.46111.358.2113.85-11.35-291.49-616.3139.320.564.57
19Q1 (10)58.8932.016.5935.0018.852.3434.0424.14.126.8859.71-1.255.22-15.94-25.03.10-15.53-16.890.10-47.37-23.0846.3114.066.5880.07-18.919.12102.90-3.89-2.12-2.9061.932.1739.1082.71-2.37
18Q4 (9)44.61-24.84029.45-33.81027.43-42.17016.83-55.7706.21-36.8303.67-25.4100.1958.33040.60-27.82098.7417.620107.0714.010-7.61-224.91021.40-46.620
18Q3 (8)59.35-4.95044.491.11047.435.61038.058.7509.8317.4404.9215.7600.120.0056.254.98083.95-41.5093.91-3.9806.09177.16040.096.620
18Q2 (7)62.4413.01044.0028.65044.9137.34034.9928.5508.3720.2604.2513.9400.12-7.69053.5823.310143.5195.57097.80-6.9702.20151.43037.60-6.120
18Q1 (6)55.250034.200032.700027.22006.96003.73000.130043.450073.3800105.1300-4.270040.0500
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2020 (10)29.48-50.6-64.38013.56103.34-121.750-122.030-85.350-28.3100.25-41.86-91.830326.96176.7652.90-51.847.10014.54-22.150.000
2019 (9)59.6810.7435.50-3.876.6725.8532.34-12.0523.69-14.1421.44-39.8312.44-29.640.43-28.3346.61-1.89118.1419.65109.749.25-9.74018.68-19.0339.4020.27
2018 (8)53.891.0936.932.95.30-35.8436.7711.0227.594.2735.6315.9517.6817.790.6013.2147.517.4698.74-34.93100.44-7.33-0.44023.07032.76-7.12
2017 (7)53.3111.3635.8933.528.26-25.3333.1225.7926.464.9630.7342.6615.0110.210.531.9244.2114.24151.7557.92108.396.04-8.3900.00035.27-9.4
2016 (6)47.87-3.1226.8844.9111.06-9.3126.3335.8625.2148.2121.5445.8413.6213.310.52-23.5338.7019.3396.09283.44102.216.5-2.2100.00038.93-13.28
2015 (5)49.417.2718.5558.6812.19-16.2919.3833.117.0143.6714.77-4.6512.0215.360.68-16.0532.432.0125.06-21.7695.9719.244.03-79.360.00044.8921.19
2014 (4)46.06-7.3211.69-39.814.563.4514.56-20.7811.84-24.9215.49-67.5710.42-41.720.81-22.8631.79-22.4432.03-79.7680.49-23.7919.5100.00037.0422.2
2013 (3)49.703.7619.42124.7714.080.918.38162.215.77136.7947.77017.8801.05040.9941.64158.28-35.06105.62-13.59-5.6200.00030.31-24.19
2012 (2)47.9008.64013.9507.0106.6600.0000.0000.00028.940243.720122.220-22.2200.00039.980

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