- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 21Q3 (20) | 2.4 | -2.83 | -15.49 | 0 | 0 | 0 | 0.27 | -50.91 | -57.81 | 0 | 0 | 0 | 0.00 | 0 | 0 | 11.25 | -49.48 | -50.08 | 0.00 | 0 | 0 | 654 | 0.0 | 4.31 |
| 21Q2 (19) | 2.47 | 6.01 | -5.0 | 0 | 0 | 0 | 0.55 | 0.0 | -3.51 | 0 | 0 | 0 | 0.00 | 0 | 0 | 22.27 | -5.67 | 1.57 | 0.00 | 0 | 0 | 654 | 4.31 | 4.31 |
| 21Q1 (18) | 2.33 | -14.02 | -11.07 | 0 | 0 | 0 | 0.55 | -8.33 | -9.84 | 0 | 0 | 0 | 0.00 | 0 | 0 | 23.61 | 6.62 | 1.39 | 0.00 | 0 | 0 | 627 | 0.0 | 8.1 |
| 20Q4 (17) | 2.71 | -4.58 | -44.58 | 0 | 0 | 0 | 0.6 | -6.25 | -46.43 | 0 | 0 | 0 | 0.00 | 0 | 0 | 22.14 | -1.75 | -3.33 | 0.00 | 0 | 0 | 627 | 0.0 | 8.1 |
| 20Q3 (16) | 2.84 | 9.23 | -42.16 | 0 | 0 | 0 | 0.64 | 12.28 | -33.33 | 0 | 0 | 0 | 0.00 | 0 | 0 | 22.54 | 2.79 | 15.26 | 0.00 | 0 | 0 | 627 | 0.0 | 8.1 |
| 20Q2 (15) | 2.6 | -0.76 | -46.72 | 0 | 0 | 0 | 0.57 | -6.56 | -32.94 | 0 | 0 | 0 | 0.00 | 0 | 0 | 21.92 | -5.84 | 25.86 | 0.00 | 0 | 0 | 627 | 8.1 | 8.1 |
| 20Q1 (14) | 2.62 | -46.42 | -35.47 | 0 | 0 | 0 | 0.61 | -45.54 | -18.67 | 0 | 0 | 0 | 0.00 | 0 | 0 | 23.28 | 1.65 | 26.04 | 0.00 | 0 | 0 | 580 | 0.0 | 0.0 |
| 19Q4 (13) | 4.89 | -0.41 | -27.01 | 0 | 0 | 0 | 1.12 | 16.67 | 28.74 | 0 | 0 | 0 | 0.00 | 0 | 0 | 22.90 | 17.14 | 76.39 | 0.00 | 0 | 0 | 580 | 0.0 | 0.0 |
| 19Q3 (12) | 4.91 | 0.61 | 18.03 | 0 | 0 | 0 | 0.96 | 12.94 | 62.71 | 0 | 0 | 0 | 0.00 | 0 | 0 | 19.55 | 12.25 | 37.86 | 0.00 | 0 | 0 | 580 | 0.0 | 13.73 |
| 19Q2 (11) | 4.88 | 20.2 | 20.49 | 0 | 0 | 0 | 0.85 | 13.33 | 14.86 | 0 | 0 | 0 | 0.00 | 0 | 0 | 17.42 | -5.71 | -4.67 | 0.00 | 0 | 0 | 580 | 0.0 | 13.73 |
| 19Q1 (10) | 4.06 | -39.4 | 13.09 | 0 | 0 | 0 | 0.75 | -13.79 | 8.7 | 0 | 0 | 0 | 0.00 | 0 | 0 | 18.47 | 42.26 | -3.89 | 0.00 | 0 | 0 | 580 | 0.0 | 13.73 |
| 18Q4 (9) | 6.7 | 61.06 | 0 | 0 | 0 | 0 | 0.87 | 47.46 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 12.99 | -8.44 | 0 | 0.00 | 0 | 0 | 580 | 13.73 | 0 |
| 18Q3 (8) | 4.16 | 2.72 | 0 | 0 | 0 | 0 | 0.59 | -20.27 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 14.18 | -22.38 | 0 | 0.00 | 0 | 0 | 510 | 0.0 | 0 |
| 18Q2 (7) | 4.05 | 12.81 | 0 | 0 | 0 | 0 | 0.74 | 7.25 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 18.27 | -4.93 | 0 | 0.00 | 0 | 0 | 510 | 0.0 | 0 |
| 18Q1 (6) | 3.59 | 0 | 0 | 0 | 0 | 0 | 0.69 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 19.22 | 0 | 0 | 0.00 | 0 | 0 | 510 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2020 (10) | 10.77 | -42.56 | 0 | 0 | 2.41 | -34.51 | 0 | 0 | 0.00 | 0 | 22.38 | 14.01 | 0.00 | 0 | 627 | 8.1 |
| 2019 (9) | 18.75 | 1.35 | 0 | 0 | 3.68 | 27.34 | 0 | 0 | 0.00 | 0 | 19.63 | 25.64 | 0.00 | 0 | 580 | 0.0 |
| 2018 (8) | 18.5 | 42.75 | 0 | 0 | 2.89 | 27.88 | 0 | 0 | 0.00 | 0 | 15.62 | -10.42 | 0.00 | 0 | 580 | 13.73 |
| 2017 (7) | 12.96 | 25.7 | 0 | 0 | 2.26 | 0 | 0 | 0 | 0.00 | 0 | 17.44 | 0 | 0.00 | 0 | 510 | 5.37 |
| 2016 (6) | 10.31 | 33.72 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 484 | 37.11 |
| 2015 (5) | 7.71 | 36.94 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 353 | 38.98 |
| 2014 (4) | 5.63 | 16.56 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 254 | 96.9 |
| 2013 (3) | 4.83 | 24.81 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 129 | 0 |
| 2012 (2) | 3.87 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 0 | 0 |
