- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.55 | -26.89 | -45.99 | 0.08 | -11.11 | 60.0 | 0.32 | 3.23 | -11.11 | 0.19 | -26.92 | 0.0 | 5.16 | 21.58 | 196.26 | 20.65 | 41.19 | 64.59 | 12.26 | -0.05 | 85.16 | 0 | 0 | 0 |
| 23Q3 (19) | 2.12 | -17.19 | -29.1 | 0.09 | 12.5 | 0.0 | 0.31 | -6.06 | 0.0 | 0.26 | 23.81 | 23.81 | 4.25 | 35.85 | 41.04 | 14.62 | 13.44 | 41.04 | 12.26 | 49.51 | 74.62 | 0 | 0 | 0 |
| 23Q2 (18) | 2.56 | 0.0 | -21.95 | 0.08 | -11.11 | 14.29 | 0.33 | 0.0 | 3.12 | 0.21 | 0.0 | 10.53 | 3.12 | -11.11 | 46.43 | 12.89 | 0.0 | 32.13 | 8.20 | 0.0 | 41.61 | 0 | 0 | 0 |
| 23Q1 (17) | 2.56 | -10.8 | -10.8 | 0.09 | 80.0 | 12.5 | 0.33 | -8.33 | -15.38 | 0.21 | 10.53 | 50.0 | 3.52 | 101.8 | 26.12 | 12.89 | 2.77 | -5.14 | 8.20 | 23.91 | 68.16 | 0 | 0 | 0 |
| 22Q4 (16) | 2.87 | -4.01 | -21.8 | 0.05 | -44.44 | -16.67 | 0.36 | 16.13 | -14.29 | 0.19 | -9.52 | 46.15 | 1.74 | -42.12 | 6.56 | 12.54 | 20.98 | 9.61 | 6.62 | -5.74 | 86.89 | 0 | 0 | 0 |
| 22Q3 (15) | 2.99 | -8.84 | -22.34 | 0.09 | 28.57 | 0.0 | 0.31 | -3.12 | 0.0 | 0.21 | 10.53 | 16.67 | 3.01 | 41.04 | 28.76 | 10.37 | 6.27 | 28.76 | 7.02 | 21.25 | 50.22 | 0 | 0 | 0 |
| 22Q2 (14) | 3.28 | 14.29 | -45.15 | 0.07 | -12.5 | -50.0 | 0.32 | -17.95 | -21.95 | 0.19 | 35.71 | -9.52 | 2.13 | -23.44 | -8.84 | 9.76 | -28.21 | 42.3 | 5.79 | 18.75 | 64.95 | 0 | 0 | 0 |
| 22Q1 (13) | 2.87 | -21.8 | -70.56 | 0.08 | 33.33 | -42.86 | 0.39 | -7.14 | -30.36 | 0.14 | 7.69 | -22.22 | 2.79 | 70.5 | 94.13 | 13.59 | 18.74 | 136.59 | 4.88 | 37.71 | 164.23 | 0 | 0 | 0 |
| 21Q4 (12) | 3.67 | -4.68 | -65.11 | 0.06 | -33.33 | -70.0 | 0.42 | 35.48 | -8.7 | 0.13 | -27.78 | -18.75 | 1.63 | -30.06 | -14.01 | 11.44 | 42.13 | 161.72 | 3.54 | -24.24 | 132.9 | 0 | 0 | 0 |
| 21Q3 (11) | 3.85 | -35.62 | -58.74 | 0.09 | -35.71 | -62.5 | 0.31 | -24.39 | -38.0 | 0.18 | -14.29 | -5.26 | 2.34 | -0.15 | -9.12 | 8.05 | 17.44 | 50.25 | 4.68 | 33.14 | 129.58 | 0 | 0 | 0 |
| 21Q2 (10) | 5.98 | -38.67 | 66.57 | 0.14 | 0.0 | 55.56 | 0.41 | -26.79 | 36.67 | 0.21 | 16.67 | 75.0 | 2.34 | 63.04 | -6.61 | 6.86 | 19.37 | -17.95 | 3.51 | 90.22 | 5.06 | 0 | 0 | -100.0 |
| 21Q1 (9) | 9.75 | -7.32 | 279.38 | 0.14 | -30.0 | 55.56 | 0.56 | 21.74 | 93.1 | 0.18 | 12.5 | 50.0 | 1.44 | -24.47 | -59.0 | 5.74 | 31.35 | -49.1 | 1.85 | 21.38 | -60.46 | 0 | 0 | 0 |
| 20Q4 (8) | 10.52 | 12.75 | 205.81 | 0.2 | -16.67 | 100.0 | 0.46 | -8.0 | 15.0 | 0.16 | -15.79 | 33.33 | 1.90 | -26.09 | -34.6 | 4.37 | -18.41 | -62.4 | 1.52 | -25.32 | -56.4 | 0 | 0 | 0 |
| 20Q3 (7) | 9.33 | 159.89 | 184.45 | 0.24 | 166.67 | 118.18 | 0.5 | 66.67 | 78.57 | 0.19 | 58.33 | 46.15 | 2.57 | 2.61 | -23.3 | 5.36 | -35.87 | -37.22 | 2.04 | -39.08 | -48.62 | 0 | -100.0 | 0 |
| 20Q2 (6) | 3.59 | 39.69 | 19.67 | 0.09 | 0.0 | 0.0 | 0.3 | 3.45 | 7.14 | 0.12 | 0.0 | -14.29 | 2.51 | -28.41 | -16.43 | 8.36 | -25.94 | -10.47 | 3.34 | -28.41 | -28.37 | 75 | 0 | 0 |
| 20Q1 (5) | 2.57 | -25.29 | -6.55 | 0.09 | -10.0 | -10.0 | 0.29 | -27.5 | 7.41 | 0.12 | 0.0 | -7.69 | 3.50 | 20.47 | -3.7 | 11.28 | -2.96 | 14.93 | 4.67 | 33.85 | -1.23 | 0 | 0 | 0 |
| 19Q4 (4) | 3.44 | 4.88 | 0.0 | 0.1 | -9.09 | 0.0 | 0.4 | 42.86 | 0.0 | 0.12 | -7.69 | 0.0 | 2.91 | -13.32 | 0.0 | 11.63 | 36.21 | 0.0 | 3.49 | -11.99 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 3.28 | 9.33 | 0.0 | 0.11 | 22.22 | 0.0 | 0.28 | 0.0 | 0.0 | 0.13 | -7.14 | 0.0 | 3.35 | 11.79 | 0.0 | 8.54 | -8.54 | 0.0 | 3.96 | -15.07 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 3.0 | 9.09 | 0.0 | 0.09 | -10.0 | 0.0 | 0.28 | 3.7 | 0.0 | 0.14 | 7.69 | 0.0 | 3.00 | -17.5 | 0.0 | 9.33 | -4.94 | 0.0 | 4.67 | -1.28 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 2.75 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0.27 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 3.64 | 0.0 | 0.0 | 9.82 | 0.0 | 0.0 | 4.73 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 8.79 | -26.81 | 0.34 | 17.24 | 1.29 | -6.52 | 0.88 | 20.55 | 3.87 | 60.19 | 14.68 | 27.72 | 10.01 | 64.71 | 0 | 0 |
| 2022 (9) | 12.01 | -48.34 | 0.29 | -32.56 | 1.38 | -18.82 | 0.73 | 2.82 | 2.41 | 30.56 | 11.49 | 57.15 | 6.08 | 99.04 | 0 | 0 |
| 2021 (8) | 23.25 | -10.58 | 0.43 | -30.65 | 1.7 | 9.68 | 0.71 | 20.34 | 1.85 | -22.44 | 7.31 | 22.65 | 3.05 | 34.57 | 0 | 0 |
| 2020 (7) | 26.0 | 108.33 | 0.62 | 58.97 | 1.55 | 26.02 | 0.59 | 13.46 | 2.38 | -23.69 | 5.96 | -39.51 | 2.27 | -45.54 | 0 | 0 |
| 2019 (6) | 12.48 | -5.95 | 0.39 | 0.0 | 1.23 | 5.13 | 0.52 | 10.64 | 3.12 | 6.33 | 9.86 | 11.78 | 4.17 | 17.64 | 0 | 0 |
| 2018 (5) | 13.27 | 16.92 | 0.39 | 0.0 | 1.17 | 13.59 | 0.47 | 14.63 | 2.94 | -14.47 | 8.82 | -2.84 | 3.54 | -1.95 | 0 | 0 |
| 2017 (4) | 11.35 | 3.09 | 0.39 | 8.33 | 1.03 | 8.42 | 0.41 | 20.59 | 3.44 | 5.09 | 9.07 | 5.17 | 3.61 | 16.98 | 0 | 0 |
| 2016 (3) | 11.01 | 4.16 | 0.36 | -14.29 | 0.95 | 5.56 | 0.34 | 17.24 | 3.27 | -17.71 | 8.63 | 1.34 | 3.09 | 12.56 | 450 | 0.0 |
| 2015 (2) | 10.57 | 35.17 | 0.42 | 5.0 | 0.9 | 7.14 | 0.29 | -19.44 | 3.97 | -22.32 | 8.51 | -20.73 | 2.74 | -40.4 | 450 | 0.0 |
| 2014 (1) | 7.82 | 33.45 | 0.4 | -6.98 | 0.84 | 6.33 | 0.36 | -16.28 | 5.12 | 0 | 10.74 | 0 | 4.60 | 0 | 450 | 0.0 |
