玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)5.29-23.33-3.290.4-25.930.00.638.6290.910.060.0-53.857.56-3.383.411.9141.6897.411.1330.43-52.28000
23Q3 (19)6.9-5.091.320.5417.3920.00.5813.7323.40.06-14.29-25.07.8323.6918.438.4119.8221.790.87-9.69-25.98000
23Q2 (18)7.279.493.410.466.9817.950.5113.3321.430.0716.670.06.33-2.2914.057.023.5117.420.966.56-3.3000
23Q1 (17)6.6421.397.270.437.513.160.4536.36-2.170.06-53.8520.06.48-11.445.496.7812.34-8.80.90-61.9811.87000
22Q4 (16)5.47-19.68-10.030.4-11.110.00.33-29.79-28.260.1362.562.57.3110.6611.156.03-12.59-20.262.38102.3180.62000
22Q3 (15)6.81-3.133.50.4515.3812.50.4711.92.170.0814.29166.676.6119.118.76.9015.52-1.281.1717.98157.66000
22Q2 (14)7.0313.5712.840.392.635.410.42-8.72.440.0740.040.05.55-9.63-6.595.97-19.61-9.221.0023.2724.07000
22Q1 (13)6.191.8121.370.38-5.08.570.460.012.20.05-37.50.06.14-6.69-10.557.43-1.78-7.560.81-38.61-17.61000
21Q4 (12)6.08-7.66.670.40.05.260.460.0-14.810.08166.6760.06.588.22-1.327.578.22-20.141.32188.650.0000
21Q3 (11)6.585.627.520.48.1111.110.4612.221.050.03-40.0-50.06.082.363.346.996.2312.590.46-43.19-53.5000
21Q2 (10)6.2322.16-2.50.375.7112.120.410.010.810.050.0-16.675.94-13.4615.06.58-18.1413.660.80-18.14-14.53000
21Q1 (9)5.1-10.53-11.760.35-7.8912.90.41-24.07-16.330.050.0-16.676.862.9427.968.04-15.14-5.170.9811.76-5.56000
20Q4 (8)5.7-6.86-0.520.385.5626.670.5442.11-12.90.05-16.67-28.576.6713.3327.339.4752.58-12.440.88-10.53-28.2000
20Q3 (7)6.12-4.235.340.369.095.880.382.7-19.150.060.0-14.295.8813.90.526.217.23-23.240.984.41-18.63000
20Q2 (6)6.3910.55-46.660.336.45-53.520.37-24.49-54.880.060.0-40.05.16-3.71-12.865.79-31.7-15.410.94-9.5512.49000
20Q1 (5)5.780.87-4.150.313.33-8.820.49-20.9722.50.06-14.2950.05.362.44-4.888.48-21.6527.81.04-15.0356.49000
19Q4 (4)5.73-1.380.00.3-11.760.00.6231.910.00.070.00.05.24-10.530.010.8233.760.01.221.40.0000.0
19Q3 (3)5.81-51.50.00.34-52.110.00.47-42.680.00.07-30.00.05.85-1.260.08.0918.190.01.2044.340.0000.0
19Q2 (2)11.9898.670.00.71108.820.00.82105.00.00.1150.00.05.935.110.06.843.180.00.8325.830.0000.0
19Q1 (1)6.030.00.00.340.00.00.40.00.00.040.00.05.640.00.06.630.00.00.660.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)26.12.351.8212.352.1628.570.24-25.06.979.768.2825.620.92-26.7200
2022 (9)25.56.291.627.281.68-4.00.3252.386.350.936.59-9.681.2543.3600
2021 (8)23.99-0.041.519.421.75-1.690.21-12.56.299.477.29-1.640.88-12.4600
2020 (7)24.02.041.382.991.78-6.810.240.05.750.937.42-8.671.00-2.000
2019 (6)23.5228.171.3417.541.9129.050.2484.625.70-8.298.120.691.0244.0300
2018 (5)18.3515.771.14-8.81.48-2.630.138.336.21-21.238.07-15.90.71-6.4300
2017 (4)15.857.381.25-12.591.52-1.30.1220.07.89-18.69.59-8.090.7611.7500
2016 (3)14.769.011.4353.761.542.670.109.6941.0510.43-5.820.68000
2015 (2)13.5400.9301.50006.87011.0800.00000

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