- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 3.31 | 6.09 | -5.16 | 0.19 | 46.15 | 58.33 | 0.52 | 4.0 | 85.71 | 0.17 | -5.56 | -5.56 | 5.74 | 37.76 | 66.94 | 15.71 | -1.97 | 95.81 | 5.14 | -10.98 | -0.42 | 1287 | 0.0 | 0.0 |
| 23Q3 (19) | 3.12 | -7.14 | -30.97 | 0.13 | 30.0 | 8.33 | 0.5 | 13.64 | -29.58 | 0.18 | -5.26 | -14.29 | 4.17 | 40.0 | 56.94 | 16.03 | 22.38 | 2.02 | 5.77 | 2.02 | 24.18 | 1287 | 0.0 | -10.56 |
| 23Q2 (18) | 3.36 | 28.74 | -33.73 | 0.1 | 11.11 | -9.09 | 0.44 | -4.35 | -18.52 | 0.19 | 5.56 | 5.56 | 2.98 | -13.69 | 37.18 | 13.10 | -25.7 | 22.95 | 5.65 | -18.01 | 59.28 | 1287 | 0.0 | -10.56 |
| 23Q1 (17) | 2.61 | -25.21 | -42.38 | 0.09 | -25.0 | -35.71 | 0.46 | 64.29 | -19.3 | 0.18 | 0.0 | 12.5 | 3.45 | 0.29 | 11.58 | 17.62 | 119.68 | 40.07 | 6.90 | 33.72 | 95.26 | 1287 | 0.0 | -10.56 |
| 22Q4 (16) | 3.49 | -22.79 | -27.29 | 0.12 | 0.0 | -14.29 | 0.28 | -60.56 | -51.72 | 0.18 | -14.29 | 5.88 | 3.44 | 29.51 | 17.89 | 8.02 | -48.92 | -33.6 | 5.16 | 11.01 | 45.63 | 1287 | -10.56 | -10.56 |
| 22Q3 (15) | 4.52 | -10.85 | -6.03 | 0.12 | 9.09 | -14.29 | 0.71 | 31.48 | 36.54 | 0.21 | 16.67 | 10.53 | 2.65 | 22.37 | -8.79 | 15.71 | 47.48 | 45.3 | 4.65 | 30.86 | 17.62 | 1439 | 0.0 | 8.77 |
| 22Q2 (14) | 5.07 | 11.92 | 20.43 | 0.11 | -21.43 | -15.38 | 0.54 | -5.26 | 14.89 | 0.18 | 12.5 | -14.29 | 2.17 | -29.8 | -29.74 | 10.65 | -15.35 | -4.6 | 3.55 | 0.52 | -28.83 | 1439 | 0.0 | 8.77 |
| 22Q1 (13) | 4.53 | -5.62 | 32.84 | 0.14 | 0.0 | 7.69 | 0.57 | -1.72 | 16.33 | 0.16 | -5.88 | -30.43 | 3.09 | 5.96 | -18.93 | 12.58 | 4.13 | -12.43 | 3.53 | -0.27 | -47.63 | 1439 | 0.0 | 8.77 |
| 21Q4 (12) | 4.8 | -0.21 | 18.52 | 0.14 | 0.0 | -6.67 | 0.58 | 11.54 | 9.43 | 0.17 | -10.53 | 6.25 | 2.92 | 0.21 | -21.25 | 12.08 | 11.77 | -7.67 | 3.54 | -10.34 | -10.35 | 1439 | 8.77 | 8.77 |
| 21Q3 (11) | 4.81 | 14.25 | 49.84 | 0.14 | 7.69 | 16.67 | 0.52 | 10.64 | 6.12 | 0.19 | -9.52 | -32.14 | 2.91 | -5.74 | -22.14 | 10.81 | -3.16 | -29.18 | 3.95 | -20.81 | -54.71 | 1323 | 0.0 | -5.97 |
| 21Q2 (10) | 4.21 | 23.46 | 58.27 | 0.13 | 0.0 | 44.44 | 0.47 | -4.08 | 23.68 | 0.21 | -8.7 | -47.5 | 3.09 | -19.0 | -8.74 | 11.16 | -22.31 | -21.85 | 4.99 | -26.05 | -66.83 | 1323 | 0.0 | -5.97 |
| 21Q1 (9) | 3.41 | -15.8 | 28.68 | 0.13 | -13.33 | 18.18 | 0.49 | -7.55 | 22.5 | 0.23 | 43.75 | 109.09 | 3.81 | 2.93 | -8.16 | 14.37 | 9.8 | -4.8 | 6.74 | 70.73 | 62.49 | 1323 | 0.0 | -16.37 |
| 20Q4 (8) | 4.05 | 26.17 | 27.36 | 0.15 | 25.0 | -6.25 | 0.53 | 8.16 | -30.26 | 0.16 | -42.86 | 176.19 | 3.70 | -0.93 | -26.39 | 13.09 | -14.27 | -45.24 | 3.95 | -54.71 | 159.82 | 1323 | -5.97 | -16.37 |
| 20Q3 (7) | 3.21 | 20.68 | -26.04 | 0.12 | 33.33 | -14.29 | 0.49 | 28.95 | 6.52 | 0.28 | -30.0 | 7.69 | 3.74 | 10.49 | 15.89 | 15.26 | 6.85 | 44.02 | 8.72 | -41.99 | 45.6 | 1407 | 0.0 | -11.06 |
| 20Q2 (6) | 2.66 | 0.38 | -43.76 | 0.09 | -18.18 | -40.0 | 0.38 | -5.0 | -29.63 | 0.4 | 263.64 | 60.0 | 3.38 | -18.49 | 6.69 | 14.29 | -5.36 | 25.13 | 15.04 | 262.27 | 184.51 | 1407 | -11.06 | -11.06 |
| 20Q1 (5) | 2.65 | -16.67 | -38.37 | 0.11 | -31.25 | -15.38 | 0.4 | -47.37 | -13.04 | 0.11 | 152.38 | -45.0 | 4.15 | -17.5 | 37.3 | 15.09 | -36.84 | 41.1 | 4.15 | 162.86 | -10.75 | 1582 | 0.0 | 0.0 |
| 19Q4 (4) | 3.18 | -26.73 | 0.0 | 0.16 | 14.29 | 0.0 | 0.76 | 65.22 | 0.0 | -0.21 | -180.77 | 0.0 | 5.03 | 55.97 | 0.0 | 23.90 | 125.49 | 0.0 | -6.60 | -210.23 | 0.0 | 1582 | 0.0 | 0.0 |
| 19Q3 (3) | 4.34 | -8.25 | 0.0 | 0.14 | -6.67 | 0.0 | 0.46 | -14.81 | 0.0 | 0.26 | 4.0 | 0.0 | 3.23 | 1.72 | 0.0 | 10.60 | -7.16 | 0.0 | 5.99 | 13.35 | 0.0 | 1582 | 0.0 | 0.0 |
| 19Q2 (2) | 4.73 | 10.0 | 0.0 | 0.15 | 15.38 | 0.0 | 0.54 | 17.39 | 0.0 | 0.25 | 25.0 | 0.0 | 3.17 | 4.9 | 0.0 | 11.42 | 6.72 | 0.0 | 5.29 | 13.64 | 0.0 | 1582 | 0.0 | 0.0 |
| 19Q1 (1) | 4.3 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 0.46 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 3.02 | 0.0 | 0.0 | 10.70 | 0.0 | 0.0 | 4.65 | 0.0 | 0.0 | 1582 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 12.4 | -29.59 | 0.51 | 4.08 | 1.92 | -8.13 | 0.72 | -1.37 | 4.11 | 47.81 | 15.48 | 30.46 | 5.81 | 40.07 | 1287 | 0.0 |
| 2022 (9) | 17.61 | 2.21 | 0.49 | -9.26 | 2.09 | 1.46 | 0.73 | -7.59 | 2.78 | -11.22 | 11.87 | -0.73 | 4.15 | -9.59 | 1287 | -10.56 |
| 2021 (8) | 17.23 | 37.07 | 0.54 | 14.89 | 2.06 | 15.08 | 0.79 | -16.84 | 3.13 | -16.18 | 11.96 | -16.04 | 4.59 | -39.33 | 1439 | 8.77 |
| 2020 (7) | 12.57 | -24.0 | 0.47 | -18.97 | 1.79 | -19.37 | 0.95 | 86.27 | 3.74 | 6.63 | 14.24 | 6.1 | 7.56 | 145.11 | 1323 | -5.97 |
| 2019 (6) | 16.54 | -8.92 | 0.58 | 3.57 | 2.22 | 12.12 | 0.51 | -16.39 | 3.51 | 13.72 | 13.42 | 23.1 | 3.08 | -8.2 | 1407 | -11.06 |
| 2018 (5) | 18.16 | 32.17 | 0.56 | 3.7 | 1.98 | 9.39 | 0.61 | 60.53 | 3.08 | -21.54 | 10.90 | -17.23 | 3.36 | 21.46 | 1582 | -1.12 |
| 2017 (4) | 13.74 | 16.84 | 0.54 | 20.0 | 1.81 | 14.56 | 0.38 | 5.56 | 3.93 | 2.71 | 13.17 | -1.95 | 2.77 | -9.66 | 1600 | 14.2 |
| 2016 (3) | 11.76 | -5.54 | 0.45 | -4.26 | 1.58 | -8.67 | 0.36 | 71.43 | 3.83 | 1.36 | 13.44 | -3.31 | 3.06 | 81.49 | 1401 | 3.01 |
| 2015 (2) | 12.45 | 5.42 | 0.47 | 23.68 | 1.73 | 14.57 | 0.21 | 40.0 | 3.78 | 17.33 | 13.90 | 8.68 | 1.69 | 32.8 | 1360 | 0 |
| 2014 (1) | 11.81 | 17.16 | 0.38 | 8.57 | 1.51 | 12.69 | 0.15 | 36.36 | 3.22 | 0 | 12.79 | 0 | 1.27 | 0 | 0 | 0 |
