- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 4.37 | -4.79 | 3.31 | 0.29 | -14.71 | -6.45 | 0.69 | 2.99 | -1.43 | 0.14 | 7.69 | -6.67 | 6.64 | -10.41 | -9.45 | 15.79 | 8.17 | -4.59 | 3.20 | 13.11 | -9.66 | 1144 | -2.97 | 1.69 |
| 23Q3 (19) | 4.59 | 0.44 | -5.36 | 0.34 | 3.03 | -8.11 | 0.67 | -2.9 | 0.0 | 0.13 | -18.75 | -13.33 | 7.41 | 2.58 | -2.9 | 14.60 | -3.32 | 5.66 | 2.83 | -19.1 | -8.42 | 1179 | 1.11 | 2.7 |
| 23Q2 (18) | 4.57 | -16.15 | -13.28 | 0.33 | 0.0 | -10.81 | 0.69 | 4.55 | 1.47 | 0.16 | 45.45 | 23.08 | 7.22 | 19.26 | 2.85 | 15.10 | 24.68 | 17.01 | 3.50 | 73.46 | 41.93 | 1166 | 0.0 | -1.19 |
| 23Q1 (17) | 5.45 | 28.84 | -14.44 | 0.33 | 6.45 | -8.33 | 0.66 | -5.71 | 1.54 | 0.11 | -26.67 | 37.5 | 6.06 | -17.38 | 7.14 | 12.11 | -26.82 | 18.68 | 2.02 | -43.08 | 60.71 | 1166 | 3.64 | -2.83 |
| 22Q4 (16) | 4.23 | -12.78 | -10.19 | 0.31 | -16.22 | -6.06 | 0.7 | 4.48 | 11.11 | 0.15 | 0.0 | 36.36 | 7.33 | -3.94 | 4.6 | 16.55 | 19.79 | 23.72 | 3.55 | 14.66 | 51.84 | 1125 | -2.0 | -3.18 |
| 22Q3 (15) | 4.85 | -7.97 | -11.82 | 0.37 | 0.0 | 12.12 | 0.67 | -1.47 | 4.69 | 0.15 | 15.38 | 87.5 | 7.63 | 8.66 | 27.15 | 13.81 | 7.06 | 18.72 | 3.09 | 25.38 | 112.63 | 1148 | -2.71 | -14.58 |
| 22Q2 (14) | 5.27 | -17.27 | -10.68 | 0.37 | 2.78 | -2.63 | 0.68 | 4.62 | -1.45 | 0.13 | 62.5 | 44.44 | 7.02 | 24.23 | 9.01 | 12.90 | 26.45 | 10.33 | 2.47 | 96.42 | 61.71 | 1180 | -1.67 | -19.34 |
| 22Q1 (13) | 6.37 | 35.24 | 4.26 | 0.36 | 9.09 | -2.7 | 0.65 | 3.17 | 3.17 | 0.08 | -27.27 | 0.0 | 5.65 | -19.34 | -6.67 | 10.20 | -23.71 | -1.04 | 1.26 | -46.23 | -4.08 | 1200 | 3.27 | -19.95 |
| 21Q4 (12) | 4.71 | -14.36 | -20.97 | 0.33 | 0.0 | 0.0 | 0.63 | -1.56 | -14.86 | 0.11 | 37.5 | 10.0 | 7.01 | 16.77 | 26.54 | 13.38 | 14.95 | 7.73 | 2.34 | 60.56 | 39.19 | 1162 | -13.54 | -28.0 |
| 21Q3 (11) | 5.5 | -6.78 | -5.01 | 0.33 | -13.16 | -21.43 | 0.64 | -7.25 | -12.33 | 0.08 | -11.11 | -33.33 | 6.00 | -6.84 | -17.29 | 11.64 | -0.5 | -7.71 | 1.45 | -4.65 | -29.82 | 1344 | -8.13 | -16.21 |
| 21Q2 (10) | 5.9 | -3.44 | 39.48 | 0.38 | 2.7 | 8.57 | 0.69 | 9.52 | 16.95 | 0.09 | 12.5 | -10.0 | 6.44 | 6.36 | -22.16 | 11.69 | 13.42 | -16.15 | 1.53 | 16.5 | -35.47 | 1463 | -2.4 | 11.42 |
| 21Q1 (9) | 6.11 | 2.52 | 51.99 | 0.37 | 12.12 | 19.35 | 0.63 | -14.86 | -5.97 | 0.08 | -20.0 | -20.0 | 6.06 | 9.37 | -21.47 | 10.31 | -16.95 | -38.13 | 1.31 | -21.96 | -47.36 | 1499 | -7.13 | 25.86 |
| 20Q4 (8) | 5.96 | 2.94 | 17.09 | 0.33 | -21.43 | 0.0 | 0.74 | 1.37 | -5.13 | 0.1 | -16.67 | -16.67 | 5.54 | -23.67 | -14.6 | 12.42 | -1.52 | -18.98 | 1.68 | -19.04 | -28.83 | 1614 | 0.62 | 35.52 |
| 20Q3 (7) | 5.79 | 36.88 | 15.8 | 0.42 | 20.0 | 40.0 | 0.73 | 23.73 | -31.78 | 0.12 | 20.0 | 0.0 | 7.25 | -12.33 | 20.9 | 12.61 | -9.61 | -41.08 | 2.07 | -12.33 | -13.64 | 1604 | 22.16 | 46.22 |
| 20Q2 (6) | 4.23 | 5.22 | -17.54 | 0.35 | 12.9 | -7.89 | 0.59 | -11.94 | 5.36 | 0.1 | 0.0 | -16.67 | 8.27 | 7.3 | 11.7 | 13.95 | -16.31 | 27.77 | 2.36 | -4.96 | 1.06 | 1313 | 10.24 | 9.51 |
| 20Q1 (5) | 4.02 | -21.02 | -19.92 | 0.31 | -6.06 | -11.43 | 0.67 | -14.1 | 36.73 | 0.1 | -16.67 | 0.0 | 7.71 | 18.94 | 10.6 | 16.67 | 8.76 | 70.75 | 2.49 | 5.51 | 24.88 | 1191 | 0.0 | 1.97 |
| 19Q4 (4) | 5.09 | 1.8 | 0.0 | 0.33 | 10.0 | 0.0 | 0.78 | -27.1 | 0.0 | 0.12 | 0.0 | 0.0 | 6.48 | 8.06 | 0.0 | 15.32 | -28.39 | 0.0 | 2.36 | -1.77 | 0.0 | 1191 | 8.57 | 0.0 |
| 19Q3 (3) | 5.0 | -2.53 | 0.0 | 0.3 | -21.05 | 0.0 | 1.07 | 91.07 | 0.0 | 0.12 | 0.0 | 0.0 | 6.00 | -19.0 | 0.0 | 21.40 | 96.04 | 0.0 | 2.40 | 2.6 | 0.0 | 1097 | -8.51 | 0.0 |
| 19Q2 (2) | 5.13 | 2.19 | 0.0 | 0.38 | 8.57 | 0.0 | 0.56 | 14.29 | 0.0 | 0.12 | 20.0 | 0.0 | 7.41 | 6.24 | 0.0 | 10.92 | 11.84 | 0.0 | 2.34 | 17.43 | 0.0 | 1199 | 2.65 | 0.0 |
| 19Q1 (1) | 5.02 | 0.0 | 0.0 | 0.35 | 0.0 | 0.0 | 0.49 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 6.97 | 0.0 | 0.0 | 9.76 | 0.0 | 0.0 | 1.99 | 0.0 | 0.0 | 1168 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 18.97 | -8.45 | 1.28 | -9.22 | 2.72 | 0.74 | 0.53 | 1.92 | 6.75 | -0.85 | 14.34 | 10.03 | 2.79 | 11.33 | 1144 | 1.69 |
| 2022 (9) | 20.72 | -6.75 | 1.41 | 0.0 | 2.7 | 4.25 | 0.52 | 40.54 | 6.81 | 7.24 | 13.03 | 11.79 | 2.51 | 50.71 | 1125 | -3.18 |
| 2021 (8) | 22.22 | 11.04 | 1.41 | -0.7 | 2.59 | -5.13 | 0.37 | -9.76 | 6.35 | -10.58 | 11.66 | -14.56 | 1.67 | -18.73 | 1162 | -28.0 |
| 2020 (7) | 20.01 | -1.19 | 1.42 | 4.41 | 2.73 | -5.86 | 0.41 | -10.87 | 7.10 | 5.66 | 13.64 | -4.73 | 2.05 | -9.8 | 1614 | 35.52 |
| 2019 (6) | 20.25 | 0.55 | 1.36 | -3.55 | 2.9 | 43.56 | 0.46 | 43.75 | 6.72 | -4.07 | 14.32 | 42.78 | 2.27 | 42.97 | 1191 | 2.85 |
| 2018 (5) | 20.14 | 16.82 | 1.41 | -2.08 | 2.02 | 9.78 | 0.32 | 18.52 | 7.00 | -16.18 | 10.03 | -6.03 | 1.59 | 1.45 | 1158 | 9.04 |
| 2017 (4) | 17.24 | -2.21 | 1.44 | 13.39 | 1.84 | -13.21 | 0.27 | -6.9 | 8.35 | 15.95 | 10.67 | -11.24 | 1.57 | -4.79 | 1062 | -6.27 |
| 2016 (3) | 17.63 | -8.22 | 1.27 | 5.83 | 2.12 | -4.5 | 0.29 | 16.0 | 7.20 | 15.32 | 12.02 | 4.05 | 1.64 | 26.4 | 1133 | -6.29 |
| 2015 (2) | 19.21 | -10.78 | 1.2 | 6.19 | 2.22 | -20.43 | 0.25 | -24.24 | 6.25 | 19.02 | 11.56 | -10.82 | 1.30 | -15.09 | 1209 | -31.46 |
| 2014 (1) | 21.53 | 1.51 | 1.13 | 7.62 | 2.79 | 13.88 | 0.33 | -10.81 | 5.25 | 0 | 12.96 | 0 | 1.53 | 0 | 1764 | 6.97 |
