玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)94.21-1.122.1234.7910.3711.1132.16-23.26-20.8119.95-39.27-41.030.97-54.46-30.220.95-52.5-30.150.05-16.6725.033.69-21.06-20.562.3621.03-3.28108.3343.0638.67-8.33-133.01-135.5615.8435.04-23.11
23Q3 (19)95.283.124.3631.52-1.99153.1741.91-3.61-36.1832.85-27.37-41.832.139.23-8.192.009.29-6.980.0650.050.042.68-5.53-36.391.95-83.19-25.5775.732.88306.5425.24-4.34-68.611.73-30.39-34.76
23Q2 (18)92.400.54-0.2432.16-33.24-44.7943.48-28.56-30.4145.23-6.43-6.411.95-6.25-6.251.83-9.85-5.670.040.00.045.18-27.71-28.8211.60379.34-9.5973.61-7.3-21.0826.3928.17292.0616.85-2.381.75
23Q1 (17)91.90-0.38-1.5248.1753.85-28.0860.8649.86-13.2248.3442.89-13.262.0849.64-14.42.0349.26-14.710.040.00.062.5047.37-12.292.42-0.8221.6179.411.65-17.1920.59-12.16402.3517.26-16.2117.02
22Q4 (16)92.251.04-4.1831.31151.49-52.8140.61-38.16-40.5733.83-40.09-38.181.39-40.09-51.571.36-36.74-51.60.040.0-20.042.41-36.8-38.642.44-6.879.4278.12319.41-19.5623.44-70.85714.4520.6014.5744.97
22Q3 (15)91.30-1.43-3.112.45-78.63-77.6765.675.1113.0756.4716.8436.732.3211.5426.782.1510.8220.790.040.00.067.105.7213.122.62-79.5829.0618.63-80.03-80.6280.391094.41970.117.988.5718.06
22Q2 (14)92.62-0.75-1.158.25-13.03-2.0862.48-10.91-52.6348.33-13.28-53.832.08-14.4-48.131.94-18.49-49.870.040.00.063.47-10.93-52.4712.83544.72279.5993.27-2.74107.386.7364.23-87.7716.5612.27-11.35
22Q1 (13)93.32-3.061.3866.980.95124.1670.132.63-14.1855.731.85-14.852.43-15.3329.952.38-15.332.960.04-20.033.3371.263.1-14.781.99-10.76-55.1895.90-1.26160.34.1042.42-93.5114.753.8-28.57
21Q4 (12)96.272.18-2.5866.3518.99-25.6568.3317.65-17.9454.7232.49-17.662.8756.83-79.412.8157.87-78.950.0525.0-75.069.1216.52-17.442.239.85-54.397.121.05-9.382.88-25.9140.114.21-6.7130.68
21Q3 (11)94.220.614.9355.76-6.2731.2958.08-55.97126.6141.30-60.55114.881.83-54.36245.281.78-54.01256.00.040.033.3359.32-55.58103.362.03-39.94-48.9996.12113.71-41.393.88-92.94106.0715.23-18.47-28.83
21Q2 (10)93.651.744.3559.4999.150.15131.9061.4904.57104.6859.94556.34.01114.44878.053.87116.2892.310.0433.33100.0133.5459.7701.083.38-23.87-48.5544.9822.08-85.0155.02-12.88127.5118.68-9.54-18.99
21Q1 (9)92.05-6.853.0929.88-66.52-20.6881.72-1.8611.8165.45-1.5212.241.87-86.5934.531.79-86.5933.580.03-85.050.083.62-0.128.064.44-9.026.2236.84-65.62-29.7763.16980.1828.4220.65235.23-15.54
20Q4 (8)98.8210.069.5789.24110.12714.9883.27224.89236.1766.46245.79234.7313.942530.191415.0913.352570.01421.780.20566.67900.083.72187.01246.034.8822.615.86107.18-34.65716.26-7.1888.79-106.116.16-71.21-80.28
20Q3 (7)89.790.04-0.0842.477.19166.9425.6395.2-29.319.2220.5-33.770.5329.27-22.060.5028.21-20.630.0350.050.029.1774.99-22.833.98-39.42-16.03164.00-45.33278.46-64.0068.0-212.9421.40-7.2-34.11
20Q2 (6)89.750.520.5939.625.184791.3613.13-82.04-66.7815.95-72.65-55.660.41-70.5-49.380.39-70.9-48.680.020.00.016.67-78.46-59.596.5757.18-23.25300.00471.879200.0-200.00-506.67-300.023.06-5.69-41.5
20Q1 (5)89.29-1.0-1.0637.67244.02172.1873.09219.5365.3258.31218.267.031.39231.1387.841.34232.6786.110.020.00.077.38234.9767.674.18-9.334.2452.46401.6462.1549.18-58.11-30.3324.45-21.73-20.07
19Q4 (4)90.190.370.010.95-31.180.0-61.15-268.690.0-49.33-269.990.0-1.06-255.880.0-1.01-260.320.00.020.00.0-57.33-251.670.04.61-2.740.0-17.39-140.130.0117.39107.160.031.24-3.820.0
19Q3 (3)89.860.720.015.911864.20.036.25-8.30.029.02-19.320.00.68-16.050.00.63-17.110.00.020.00.037.80-8.360.04.74-44.630.043.331243.330.056.67-43.330.032.48-17.610.0
19Q2 (2)89.22-1.140.00.81-94.150.039.53-10.590.035.973.040.00.819.460.00.765.560.00.020.00.041.25-10.620.08.56113.470.03.23-90.030.0100.0041.670.039.4228.870.0
19Q1 (1)90.250.00.013.840.00.044.210.00.034.910.00.00.740.00.00.720.00.00.020.00.046.150.00.04.010.00.032.350.00.070.590.00.030.590.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)93.661.3536.11-16.431.04-14.8444.03-26.5835.78-26.567.10-12.996.94-13.030.1918.7545.18-26.312.36-3.2881.9513.5218.05-35.690.05-33.1115.05-13.46
2022 (9)92.41-2.0543.21-21.991.22-19.8859.97-28.048.72-25.128.16-23.887.98-22.90.160.061.31-27.782.449.4272.198.3928.06-16.430.0852.2317.394.13
2021 (8)94.34-2.2155.39-27.761.5334.3583.2916.8865.0613.710.72-33.5410.35-32.790.16-40.7484.8917.192.23-54.366.61-38.1633.5800.05108.9916.7060.12
2020 (7)96.477.3476.68638.731.14-49.0371.26350.4457.22322.2916.131255.4615.401250.880.27237.572.44306.284.885.86107.7163.2-7.5800.02010.43-68.84
2019 (6)89.87-6.010.38-28.222.23117.7315.82-71.6513.55-69.271.19-65.01.14-64.920.0814.2917.83-68.724.6111.6266.00157.7134.00-53.920.00033.47-12.18
2018 (5)95.61-4.0714.46-79.861.02191.4755.81-4.1444.09-2.763.40-66.143.25-66.110.07-66.6757.00-2.654.13-19.1825.61-79.2473.7800.03038.11173.39
2017 (4)99.67-0.1571.800.830.3532.958.22-21.1545.34-25.3910.04-49.349.59-49.950.21-34.3858.55-20.995.1121.09123.3427.92-23.3400.00013.94-14.22
2016 (3)99.821.1971.2110.350.2634.0173.84-7.9860.77-21.7719.8253.0519.1650.270.32100.074.10-8.144.2268.1396.4220.013.58-81.790.00016.25-0.67
2015 (2)98.651.7664.53109.440.20080.2447.877.6843.9312.95195.6612.75193.10.16100.080.6747.772.51304.8480.3440.3219.66-54.860.00016.36-40.38
2014 (1)96.94030.8100.00054.29053.9704.3804.3500.08300.054.5900.62-34.7457.26-51.3943.5500.00027.44-90.49

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