玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)65.7810.741.297.94856.19-33.057.16587.07-38.966.18564.66-46.541.47590.0-55.591.15921.43-52.280.1812.5-10.09.40408.11-33.7132.67-13.73-22.89112.50125.012.5-12.500010.35-10.4737.27
23Q3 (19)59.40-8.57-5.4-1.05-119.7-117.5-1.47-126.34-120.5-1.33-126.76-117.85-0.30-126.55-115.0-0.14-115.73-109.520.16-5.88-15.791.85-77.38-81.237.872.1-3.4750.00-50.0-35.71-0.000-100.011.56-2.6123.64
23Q2 (18)64.9710.34-0.65.333.29-37.075.5826.53-29.284.97-4.24-38.791.13-16.91-50.00.89-12.75-45.060.17-10.53-10.538.1827.81-21.9537.090.0-15.7100.000.00.00.00100.0100.011.879.431.74
23Q1 (17)58.88-9.33-4.825.16-56.49-68.714.41-62.4-73.815.19-55.1-68.871.36-58.91-76.711.02-57.68-73.910.19-5.0-17.396.40-54.87-65.9437.09-12.46-17.02100.000.00.0-16.670-516.6710.8543.942.02
22Q4 (16)64.943.425.6511.8697.67-27.5911.7363.6-30.1811.5655.17-27.33.3165.5-48.922.4163.95-41.650.205.26-23.0814.1844.11-25.4542.378.0-27.3100.0028.570.00.00-100.0-100.07.54-19.3665.35
22Q3 (15)62.79-3.937.416.00-29.16-49.457.17-9.13-44.637.45-8.25-42.742.00-11.5-63.51.47-9.26-57.510.190.0-26.929.84-6.11-34.7939.23-10.84-34.9977.78-22.22-14.0411.11211.1116.679.353.7724.83
22Q2 (14)65.365.668.438.47-48.6421.357.89-53.15-16.68.12-51.29-7.412.26-61.3-31.521.62-58.57-23.220.19-17.39-17.3910.48-44.23-10.8844.00-1.57-28.58100.000.030.0-10.00-350.0-143.339.0117.938.29
22Q1 (13)61.860.6311.0416.490.67252.8316.840.24256.816.674.84257.125.84-9.88275.93.91-5.33301.550.23-11.5421.0518.79-1.21365.444.70-23.3-27.88100.000.00.04.008.007.6467.54-31.29
21Q4 (12)61.475.157.6516.3837.99224.1816.8029.73231.0515.9022.21231.736.4818.25282.544.1319.36292.090.260.044.4419.0226.04309.2458.28-3.41-16.94100.0010.53-6.673.70-61.1104.56-39.12-50.91
21Q3 (11)58.46-3.02-5.2211.8770.06168.2212.9536.89173.2513.0148.35168.585.4866.06217.093.4663.98215.720.2613.0462.515.0928.32211.4560.34-2.0614.8990.4817.62-9.529.52-58.7307.49-9.98-41.07
21Q2 (10)60.288.26.846.98164.69137.679.46188.08160.648.77182.66150.553.30199.4174.832.11208.76174.820.2321.0535.2911.76266.1201.9161.61-0.615.1276.92-23.08-35.2223.080223.088.32-25.180
21Q1 (9)55.71-2.43-5.32-10.7918.2-7607.14-10.7416.22-913.21-10.6112.1-516.86-3.326.48-564.0-1.949.77-646.150.195.560.0-7.0822.11-385.4861.98-11.6719.63100.00-6.670-0.000-100.011.1219.70
20Q4 (8)57.10-7.43-5.68-13.1924.2-241.52-12.8227.49-239.35-12.0736.37-225.08-3.5524.15-216.01-2.1528.09-205.390.1812.5-10.0-9.0932.87-170.0370.1733.6127.98107.147.147.14-0.00009.29-26.910
20Q3 (7)61.689.324.61-17.406.111.76-17.68-13.3310.39-18.97-9.3428.36-4.68-6.1221.74-2.99-6.0320.690.16-5.886.67-13.54-17.338.1452.52-1.87-8.99100.00-15.790.0-0.00100.0012.7107.99
20Q2 (6)56.42-4.11-9.32-18.53-13135.71-3.23-15.60-1371.74.06-17.35-908.72-7.63-4.41-782.0-21.15-2.82-984.62-22.080.17-10.5313.33-11.54-565.32-3.8753.523.30.19118.7505.56-18.75-118.75-50.00.000-100.0
20Q1 (5)58.84-2.815.43-0.14-101.599.19-1.06-111.5293.79-1.72-117.8289.57-0.50-116.3487.53-0.26-112.7589.60.19-5.018.752.48-80.89121.1851.81-5.51-1.330.00-100.0-100.0100.00000.000-100.0
19Q4 (4)60.542.680.09.32147.260.09.20146.630.09.65136.440.03.06151.170.02.04154.110.00.2033.330.012.98188.060.054.83-4.990.0100.000.00.0-0.0000.00.00-100.00.0
19Q3 (3)58.96-5.240.0-19.72-9.860.0-19.73-21.340.0-26.48-64.270.0-5.98-64.290.0-3.77-63.20.00.150.00.0-14.74-32.670.057.718.030.0100.00-11.110.00.00100.00.011.773.060.0
19Q2 (2)62.2211.490.0-17.95-4.360.0-16.264.690.0-16.122.240.0-3.649.230.0-2.317.60.00.15-6.250.0-11.115.120.053.421.730.0112.5012.50.0-12.5000.011.423.720.0
19Q1 (1)55.810.00.0-17.200.00.0-17.060.00.0-16.490.00.0-4.010.00.0-2.500.00.00.160.00.0-11.710.00.052.510.00.0100.000.00.0-0.000.00.011.010.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)62.21-2.314.44-59.752.174.554.00-64.383.85-65.783.66-72.652.92-68.090.69-12.666.74-50.4832.67-22.89111.1113.03-11.1100.15011.1333.61
2022 (9)63.687.5511.0346.682.08-1.0611.2331.511.2537.8713.3812.159.1521.840.79-11.2413.6123.3942.37-27.398.3112.021.69-86.160.0008.3310.04
2021 (8)59.211.37.5202.10-35.38.5408.16011.9307.5100.8930.8811.03058.28-16.9487.76-15.6912.2400.15-4.587.57-28.38
2020 (7)58.45-1.57-11.7603.25-16.69-11.270-11.980-13.130-7.8600.687.94-7.42070.1727.98104.081.66-4.0800.163.8410.5712.81
2019 (6)59.3812.7-9.9603.90-30.6-9.580-10.730-10.570-6.4300.63-1.56-5.05054.83-6.94102.3851.21-4.7600.15-42.919.37-10.85
2018 (5)52.696.08-12.1905.62-19.63-17.980-17.770-18.560-11.0800.6445.45-11.61058.92-10.8967.71-31.632.293080.730.27010.51-43.31
2017 (4)49.67-16.79-37.9206.9932.12-38.290-39.480-30.800-17.0700.44-15.38-29.90066.12-19.698.9867.041.02-97.510.00018.5437.23
2016 (3)59.69-6.27-4.2705.2927.14-7.120-7.060-6.680-3.1600.52-8.77-0.53082.242.3459.26-48.8640.7400.00013.514.81
2015 (2)63.684.918.72-11.654.1613.317.55-16.35.84-19.895.96-21.683.90-18.920.570.013.08-7.2380.360.59115.876.1-15.8700.00012.898.5
2014 (1)60.7009.8703.6716.279.0207.2907.6104.8100.57-6.5614.1020.9379.89-5.06109.21-8.03-9.2100.00011.880.51

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