- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 4.43 | 3.02 | 37.15 | 0.23 | 0.0 | 53.33 | 0.61 | 3.39 | 1.67 | 0.8 | -3.61 | -20.0 | 5.19 | -2.93 | 11.8 | 13.77 | 0.36 | -25.87 | 18.06 | -6.44 | -41.67 | 801 | 0.0 | 0.0 |
| 23Q3 (19) | 4.3 | 21.13 | 44.3 | 0.23 | 35.29 | 43.75 | 0.59 | 0.0 | -3.28 | 0.83 | 0.0 | -17.0 | 5.35 | 11.7 | -0.38 | 13.72 | -17.44 | -32.97 | 19.30 | -17.44 | -42.48 | 801 | 0.0 | -25.07 |
| 23Q2 (18) | 3.55 | 11.99 | -15.88 | 0.17 | 6.25 | -5.56 | 0.59 | 1.72 | -7.81 | 0.83 | 1.22 | -19.42 | 4.79 | -5.12 | 12.27 | 16.62 | -9.16 | 9.59 | 23.38 | -9.62 | -4.21 | 801 | 0.0 | -25.07 |
| 23Q1 (17) | 3.17 | -1.86 | -42.99 | 0.16 | 6.67 | -20.0 | 0.58 | -3.33 | -12.12 | 0.82 | -18.0 | -28.07 | 5.05 | 8.69 | 40.32 | 18.30 | -1.5 | 54.13 | 25.87 | -16.45 | 26.16 | 801 | 0.0 | -25.07 |
| 22Q4 (16) | 3.23 | 8.39 | -40.07 | 0.15 | -6.25 | -28.57 | 0.6 | -1.64 | -15.49 | 1.0 | 0.0 | -14.53 | 4.64 | -13.51 | 19.2 | 18.58 | -9.25 | 41.02 | 30.96 | -7.74 | 42.63 | 801 | -25.07 | -25.07 |
| 22Q3 (15) | 2.98 | -29.38 | -38.93 | 0.16 | -11.11 | 45.45 | 0.61 | -4.69 | -18.67 | 1.0 | -2.91 | -9.09 | 5.37 | 25.88 | 138.19 | 20.47 | 34.97 | 33.19 | 33.56 | 37.49 | 48.87 | 1069 | 0.0 | -36.06 |
| 22Q2 (14) | 4.22 | -24.1 | -32.37 | 0.18 | -10.0 | 50.0 | 0.64 | -3.03 | 14.29 | 1.03 | -9.65 | -2.83 | 4.27 | 18.58 | 121.8 | 15.17 | 27.76 | 68.99 | 24.41 | 19.04 | 43.68 | 1069 | 0.0 | -36.06 |
| 22Q1 (13) | 5.56 | 3.15 | -27.51 | 0.2 | -4.76 | 33.33 | 0.66 | -7.04 | -4.35 | 1.14 | -2.56 | 9.62 | 3.60 | -7.67 | 83.93 | 11.87 | -9.88 | 31.95 | 20.50 | -5.54 | 51.21 | 1069 | 0.0 | -36.06 |
| 21Q4 (12) | 5.39 | 10.45 | -32.88 | 0.21 | 90.91 | 75.0 | 0.71 | -5.33 | -1.39 | 1.17 | 6.36 | 7.34 | 3.90 | 72.85 | 160.71 | 13.17 | -14.29 | 46.91 | 21.71 | -3.7 | 59.91 | 1069 | -36.06 | -36.06 |
| 21Q3 (11) | 4.88 | -21.79 | -36.46 | 0.11 | -8.33 | 10.0 | 0.75 | 33.93 | 4.17 | 1.1 | 3.77 | 12.24 | 2.25 | 17.21 | 73.11 | 15.37 | 71.25 | 63.93 | 22.54 | 32.69 | 76.65 | 1672 | 0.0 | 1.03 |
| 21Q2 (10) | 6.24 | -18.64 | -11.74 | 0.12 | -20.0 | 33.33 | 0.56 | -18.84 | -21.13 | 1.06 | 1.92 | 16.48 | 1.92 | -1.67 | 51.07 | 8.97 | -0.24 | -10.64 | 16.99 | 25.28 | 31.98 | 1672 | 0.0 | 1.03 |
| 21Q1 (9) | 7.67 | -4.48 | 84.82 | 0.15 | 25.0 | 66.67 | 0.69 | -4.17 | 7.81 | 1.04 | -4.59 | 31.65 | 1.96 | 30.87 | -9.82 | 9.00 | 0.33 | -41.67 | 13.56 | -0.11 | -28.77 | 1672 | 0.0 | 6.91 |
| 20Q4 (8) | 8.03 | 4.56 | -2.19 | 0.12 | 20.0 | -55.56 | 0.72 | 0.0 | -36.28 | 1.09 | 11.22 | 23.86 | 1.49 | 14.77 | -54.56 | 8.97 | -4.36 | -34.85 | 13.57 | 6.38 | 26.64 | 1672 | 1.03 | 6.91 |
| 20Q3 (7) | 7.68 | 8.63 | -19.24 | 0.1 | 11.11 | 900.0 | 0.72 | 1.41 | -25.0 | 0.98 | 7.69 | -14.04 | 1.30 | 2.29 | 1138.28 | 9.38 | -6.65 | -7.13 | 12.76 | -0.86 | 6.45 | 1655 | 0.0 | 5.82 |
| 20Q2 (6) | 7.07 | 70.36 | -33.11 | 0.09 | 0.0 | -50.0 | 0.71 | 10.94 | -18.39 | 0.91 | 15.19 | -5.21 | 1.27 | -41.3 | -25.25 | 10.04 | -34.88 | 22.01 | 12.87 | -32.39 | 41.72 | 1655 | 5.82 | 5.82 |
| 20Q1 (5) | 4.15 | -49.45 | -35.56 | 0.09 | -66.67 | -52.63 | 0.64 | -43.36 | 30.61 | 0.79 | -10.23 | 27.42 | 2.17 | -34.06 | -26.49 | 15.42 | 12.05 | 102.69 | 19.04 | 77.6 | 97.73 | 1564 | 0.0 | 0.0 |
| 19Q4 (4) | 8.21 | -13.67 | 0.0 | 0.27 | 2600.0 | 0.0 | 1.13 | 17.71 | 0.0 | 0.88 | -22.81 | 0.0 | 3.29 | 3027.53 | 0.0 | 13.76 | 36.35 | 0.0 | 10.72 | -10.58 | 0.0 | 1564 | 0.0 | 0.0 |
| 19Q3 (3) | 9.51 | -10.03 | 0.0 | 0.01 | -94.44 | 0.0 | 0.96 | 10.34 | 0.0 | 1.14 | 18.75 | 0.0 | 0.11 | -93.83 | 0.0 | 10.09 | 22.64 | 0.0 | 11.99 | 31.99 | 0.0 | 1564 | 0.0 | 0.0 |
| 19Q2 (2) | 10.57 | 64.13 | 0.0 | 0.18 | -5.26 | 0.0 | 0.87 | 77.55 | 0.0 | 0.96 | 54.84 | 0.0 | 1.70 | -42.28 | 0.0 | 8.23 | 8.18 | 0.0 | 9.08 | -5.66 | 0.0 | 1564 | 0.0 | 0.0 |
| 19Q1 (1) | 6.44 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 0.49 | 0.0 | 0.0 | 0.62 | 0.0 | 0.0 | 2.95 | 0.0 | 0.0 | 7.61 | 0.0 | 0.0 | 9.63 | 0.0 | 0.0 | 1564 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 15.45 | -3.38 | 0.79 | 12.86 | 2.36 | -5.98 | 3.27 | -21.58 | 5.11 | 16.8 | 15.28 | -2.69 | 21.17 | -18.84 | 801 | 0.0 |
| 2022 (9) | 15.99 | -33.9 | 0.7 | 18.64 | 2.51 | -8.06 | 4.17 | -4.79 | 4.38 | 79.49 | 15.70 | 39.09 | 26.08 | 44.03 | 801 | -25.07 |
| 2021 (8) | 24.19 | -10.17 | 0.59 | 43.9 | 2.73 | -1.8 | 4.38 | 15.87 | 2.44 | 60.2 | 11.29 | 9.32 | 18.11 | 29.0 | 1069 | -36.06 |
| 2020 (7) | 26.93 | -22.44 | 0.41 | -36.92 | 2.78 | -19.42 | 3.78 | 4.71 | 1.52 | -18.68 | 10.32 | 3.89 | 14.04 | 35.0 | 1672 | 1.03 |
| 2019 (6) | 34.72 | 110.55 | 0.65 | 51.16 | 3.45 | 93.82 | 3.61 | 81.41 | 1.87 | -28.21 | 9.94 | -7.95 | 10.40 | -13.84 | 1655 | 5.82 |
| 2018 (5) | 16.49 | 88.03 | 0.43 | 59.26 | 1.78 | 4.09 | 1.99 | 22.09 | 2.61 | -15.3 | 10.79 | -44.64 | 12.07 | -35.07 | 1564 | 31.65 |
| 2017 (4) | 8.77 | -20.85 | 0.27 | -30.77 | 1.71 | -6.04 | 1.63 | 7.95 | 3.08 | -12.53 | 19.50 | 18.7 | 18.59 | 36.38 | 1188 | 11.24 |
| 2016 (3) | 11.08 | 12.37 | 0.39 | -15.22 | 1.82 | -6.19 | 1.51 | -3.82 | 3.52 | -24.55 | 16.43 | -16.52 | 13.63 | -14.41 | 1068 | -3.17 |
| 2015 (2) | 9.86 | -39.29 | 0.46 | 21.05 | 1.94 | 3.74 | 1.57 | 9.03 | 4.67 | 99.38 | 19.68 | 70.87 | 15.92 | 79.58 | 1103 | 18.86 |
| 2014 (1) | 16.24 | -49.74 | 0.38 | -15.56 | 1.87 | -4.59 | 1.44 | -14.29 | 2.34 | 0 | 11.51 | 0 | 8.87 | 0 | 928 | -52.12 |
