- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 3.07 | -8.63 | 100.65 | 0.13 | 0.0 | 44.44 | 0.36 | -7.69 | 38.46 | 0.15 | -6.25 | -25.0 | 4.23 | 9.45 | -28.01 | 11.73 | 1.03 | -30.99 | 4.89 | 2.61 | -62.62 | 589 | 0.0 | 0.0 |
| 23Q3 (19) | 3.36 | 22.18 | 34.4 | 0.13 | 0.0 | -23.53 | 0.39 | 11.43 | -17.02 | 0.16 | 23.08 | -30.43 | 3.87 | -18.15 | -43.1 | 11.61 | -8.8 | -38.26 | 4.76 | 0.73 | -48.24 | 589 | 0.0 | -47.92 |
| 23Q2 (18) | 2.75 | 17.52 | -47.92 | 0.13 | 18.18 | -23.53 | 0.35 | -5.41 | -18.6 | 0.13 | -13.33 | -31.58 | 4.73 | 0.56 | 46.82 | 12.73 | -19.51 | 56.28 | 4.73 | -26.25 | 31.37 | 589 | 0.0 | -47.92 |
| 23Q1 (17) | 2.34 | 52.94 | -56.42 | 0.11 | 22.22 | -31.25 | 0.37 | 42.31 | -27.45 | 0.15 | -25.0 | -40.0 | 4.70 | -20.09 | 57.77 | 15.81 | -6.95 | 66.49 | 6.41 | -50.96 | 37.69 | 589 | 0.0 | -47.92 |
| 22Q4 (16) | 1.53 | -38.8 | -62.03 | 0.09 | -47.06 | -55.0 | 0.26 | -44.68 | -51.85 | 0.2 | -13.04 | -4.76 | 5.88 | -13.49 | 18.53 | 16.99 | -9.61 | 26.82 | 13.07 | 42.09 | 150.86 | 589 | -47.92 | -47.92 |
| 22Q3 (15) | 2.5 | -52.65 | -59.94 | 0.17 | 0.0 | 0.0 | 0.47 | 9.3 | -2.08 | 0.23 | 21.05 | 21.05 | 6.80 | 111.2 | 149.6 | 18.80 | 130.85 | 144.4 | 9.20 | 155.66 | 202.15 | 1131 | 0.0 | -32.68 |
| 22Q2 (14) | 5.28 | -1.68 | -15.11 | 0.17 | 6.25 | -5.56 | 0.43 | -15.69 | -18.87 | 0.19 | -24.0 | -9.52 | 3.22 | 8.06 | 11.26 | 8.14 | -14.25 | -4.42 | 3.60 | -22.7 | 6.58 | 1131 | 0.0 | -32.68 |
| 22Q1 (13) | 5.37 | 33.25 | -3.94 | 0.16 | -20.0 | -23.81 | 0.51 | -5.56 | 10.87 | 0.25 | 19.05 | 38.89 | 2.98 | -39.96 | -20.69 | 9.50 | -29.12 | 15.41 | 4.66 | -10.66 | 44.58 | 1131 | 0.0 | -32.68 |
| 21Q4 (12) | 4.03 | -35.42 | -35.62 | 0.2 | 17.65 | -16.67 | 0.54 | 12.5 | -5.26 | 0.21 | 10.53 | 61.54 | 4.96 | 82.16 | 29.45 | 13.40 | 74.19 | 47.16 | 5.21 | 71.14 | 150.93 | 1131 | -32.68 | -32.68 |
| 21Q3 (11) | 6.24 | 0.32 | 4.0 | 0.17 | -5.56 | -5.56 | 0.48 | -9.43 | 11.63 | 0.19 | -9.52 | 46.15 | 2.72 | -5.86 | -9.19 | 7.69 | -9.72 | 7.33 | 3.04 | -9.81 | 40.53 | 1680 | 0.0 | -1.29 |
| 21Q2 (10) | 6.22 | 11.27 | 8.36 | 0.18 | -14.29 | 20.0 | 0.53 | 15.22 | 29.27 | 0.21 | 16.67 | 61.54 | 2.89 | -22.97 | 10.74 | 8.52 | 3.55 | 19.29 | 3.38 | 4.85 | 49.07 | 1680 | 0.0 | -1.29 |
| 21Q1 (9) | 5.59 | -10.7 | 31.84 | 0.21 | -12.5 | 16.67 | 0.46 | -19.3 | 21.05 | 0.18 | 38.46 | 157.14 | 3.76 | -2.01 | -11.51 | 8.23 | -9.63 | -8.18 | 3.22 | 55.06 | 95.04 | 1680 | 0.0 | -12.91 |
| 20Q4 (8) | 6.26 | 4.33 | -22.43 | 0.24 | 33.33 | 50.0 | 0.57 | 32.56 | 58.33 | 0.13 | 0.0 | 160.0 | 3.83 | 27.8 | 93.37 | 9.11 | 27.05 | 104.11 | 2.08 | -4.15 | 235.18 | 1680 | -1.29 | -12.91 |
| 20Q3 (7) | 6.0 | 4.53 | -27.88 | 0.18 | 20.0 | -10.0 | 0.43 | 4.88 | 26.47 | 0.13 | 0.0 | 85.71 | 3.00 | 14.8 | 24.8 | 7.17 | 0.33 | 75.37 | 2.17 | -4.33 | 157.52 | 1702 | 0.0 | -11.77 |
| 20Q2 (6) | 5.74 | 35.38 | -11.96 | 0.15 | -16.67 | -6.25 | 0.41 | 7.89 | 0.0 | 0.13 | 85.71 | 160.0 | 2.61 | -38.44 | 6.49 | 7.14 | -20.3 | 13.59 | 2.26 | 37.18 | 195.33 | 1702 | -11.77 | -11.77 |
| 20Q1 (5) | 4.24 | -47.46 | -6.19 | 0.18 | 12.5 | 20.0 | 0.38 | 5.56 | 15.15 | 0.07 | 40.0 | 75.0 | 4.25 | 114.12 | 27.92 | 8.96 | 100.9 | 22.76 | 1.65 | 166.46 | 86.56 | 1929 | 0.0 | 0.0 |
| 19Q4 (4) | 8.07 | -3.0 | 0.0 | 0.16 | -20.0 | 0.0 | 0.36 | 5.88 | 0.0 | 0.05 | -28.57 | 0.0 | 1.98 | -17.52 | 0.0 | 4.46 | 9.16 | 0.0 | 0.62 | -26.36 | 0.0 | 1929 | 0.0 | 0.0 |
| 19Q3 (3) | 8.32 | 27.61 | 0.0 | 0.2 | 25.0 | 0.0 | 0.34 | -17.07 | 0.0 | 0.07 | 40.0 | 0.0 | 2.40 | -2.04 | 0.0 | 4.09 | -35.01 | 0.0 | 0.84 | 9.71 | 0.0 | 1929 | 0.0 | 0.0 |
| 19Q2 (2) | 6.52 | 44.25 | 0.0 | 0.16 | 6.67 | 0.0 | 0.41 | 24.24 | 0.0 | 0.05 | 25.0 | 0.0 | 2.45 | -26.05 | 0.0 | 6.29 | -13.87 | 0.0 | 0.77 | -13.34 | 0.0 | 1929 | 0.0 | 0.0 |
| 19Q1 (1) | 4.52 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 0.33 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 3.32 | 0.0 | 0.0 | 7.30 | 0.0 | 0.0 | 0.88 | 0.0 | 0.0 | 1929 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 11.53 | -21.46 | 0.5 | -15.25 | 1.47 | -11.98 | 0.59 | -32.18 | 4.34 | 7.9 | 12.75 | 12.07 | 5.12 | -13.66 | 589 | 0.0 |
| 2022 (9) | 14.68 | -33.51 | 0.59 | -22.37 | 1.67 | -16.92 | 0.87 | 10.13 | 4.02 | 16.76 | 11.38 | 24.97 | 5.93 | 65.64 | 589 | -47.92 |
| 2021 (8) | 22.08 | -0.72 | 0.76 | 1.33 | 2.01 | 12.92 | 0.79 | 75.56 | 3.44 | 2.07 | 9.10 | 13.74 | 3.58 | 76.83 | 1131 | -32.68 |
| 2020 (7) | 22.24 | -18.92 | 0.75 | 11.94 | 1.78 | 23.61 | 0.45 | 125.0 | 3.37 | 38.06 | 8.00 | 52.46 | 2.02 | 177.51 | 1680 | -1.29 |
| 2019 (6) | 27.43 | -4.06 | 0.67 | 9.84 | 1.44 | 4.35 | 0.2 | 42.86 | 2.44 | 14.48 | 5.25 | 8.76 | 0.73 | 48.9 | 1702 | -11.77 |
| 2018 (5) | 28.59 | 47.14 | 0.61 | 7.02 | 1.38 | 15.0 | 0.14 | -17.65 | 2.13 | -27.27 | 4.83 | -21.85 | 0.49 | -44.03 | 1929 | 32.21 |
| 2017 (4) | 19.43 | 74.57 | 0.57 | 35.71 | 1.2 | 20.0 | 0.17 | 54.55 | 2.93 | -22.26 | 6.18 | -31.26 | 0.87 | -11.47 | 1459 | 47.37 |
| 2016 (3) | 11.13 | 43.8 | 0.42 | 7.69 | 1.0 | 9.89 | 0.11 | 10.0 | 3.77 | -25.11 | 8.98 | -23.58 | 0.99 | -23.5 | 990 | 0.0 |
| 2015 (2) | 7.74 | 17.63 | 0.39 | -9.3 | 0.91 | -5.21 | 0.1 | -9.09 | 5.04 | -22.9 | 11.76 | -19.41 | 1.29 | -22.72 | 990 | 0.0 |
| 2014 (1) | 6.58 | 42.42 | 0.43 | 0.0 | 0.96 | 7.87 | 0.11 | 10.0 | 6.53 | 0 | 14.59 | 0 | 1.67 | 0 | 990 | 0.0 |
