玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)0.81-10.06.580.020.0-33.330.030.00.00.040.00.02.4711.11-37.453.7011.11-6.174.9411.11-6.17136-2.16-6.85
23Q3 (19)0.9-7.2225.00.020.00.00.030.00.00.040.00.02.227.78-20.03.337.78-20.04.447.78-20.01390.0-6.71
23Q2 (18)0.97-3.96-10.190.02-33.33-50.00.030.00.00.040.00.02.06-30.58-44.333.094.1211.344.124.1211.341390.0-9.15
23Q1 (17)1.0132.89-0.980.030.00.00.030.0-25.00.040.0-20.02.97-24.750.992.97-24.75-24.263.96-24.75-19.21139-4.79-10.9
22Q4 (16)0.765.56-36.670.0350.00.00.030.0-25.00.040.00.03.9542.1157.893.95-5.2618.425.26-5.2657.89146-2.01-5.19
22Q3 (15)0.72-33.33-40.00.02-50.0-33.330.030.0-25.00.040.00.02.78-25.011.114.1750.025.05.5650.066.67149-2.61-1.97
22Q2 (14)1.085.8822.730.0433.3333.330.03-25.0-25.00.04-20.00.03.7025.938.642.78-29.17-38.893.70-24.44-18.52153-1.923.38
22Q1 (13)1.02-15.039.730.030.00.00.040.00.00.0525.00.02.9417.65-28.433.9217.65-28.434.9047.06-28.431561.36.85
21Q4 (12)1.20.064.380.030.00.00.040.00.00.040.0-20.02.500.0-39.173.330.0-39.173.330.0-51.331541.32-4.94
21Q3 (11)1.236.3681.820.030.00.00.040.00.00.040.0-33.332.50-26.67-45.03.33-26.67-45.03.33-26.67-63.331522.7-7.88
21Q2 (10)0.8820.551.150.030.00.00.040.00.00.04-20.0-33.333.41-17.05-1.144.55-17.05-1.144.55-33.64-34.091481.37-10.84
21Q1 (9)0.730.0-27.00.030.00.00.040.00.00.050.00.04.110.036.995.480.036.996.850.036.99146-9.88-12.05
20Q4 (8)0.7310.61-10.980.030.00.00.040.00.00.05-16.670.04.11-9.5912.335.48-9.5912.336.85-24.6612.33162-1.82-14.74
20Q3 (7)0.66-24.14-38.890.030.00.00.040.00.00.060.00.04.5531.8263.646.0631.8263.649.0931.8263.64165-0.6-1.2
20Q2 (6)0.87-13.0-18.690.030.0-25.00.040.0-20.00.0620.0-14.293.4514.94-7.764.6014.94-1.616.9037.935.421660.0-13.99
20Q1 (5)1.021.95-30.070.030.0-40.00.040.0-20.00.050.0-28.573.00-18.0-14.24.00-18.014.45.00-18.02.14166-12.63-20.57
19Q4 (4)0.82-24.070.00.030.00.00.040.00.00.05-16.670.03.6631.710.04.8831.710.06.109.760.019013.770.0
19Q3 (3)1.080.930.00.03-25.00.00.04-20.00.00.06-14.290.02.78-25.690.03.70-20.740.05.56-15.080.0167-13.470.0
19Q2 (2)1.07-25.170.00.04-20.00.00.050.00.00.070.00.03.746.920.04.6733.640.06.5433.640.0193-7.660.0
19Q1 (1)1.430.00.00.050.00.00.050.00.00.070.00.03.500.00.03.500.00.04.900.00.02090.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)3.693.360.1-23.080.130.00.16-5.882.71-25.583.52-3.254.34-8.94136-6.85
2022 (9)3.57-10.970.138.330.13-13.330.17-5.563.6421.693.64-2.654.766.08146-5.19
2021 (8)4.0122.630.12-7.690.15-6.250.18-14.292.99-24.733.74-23.554.49-30.1154-4.94
2020 (7)3.27-25.510.13-13.330.16-11.110.21-19.233.9816.354.8919.336.428.43162-14.74
2019 (6)4.39-44.50.15-25.00.18-18.180.26-21.213.4235.144.1047.425.9241.96190-12.04
2018 (5)7.91-11.020.211.110.22-8.330.33-19.512.5324.882.783.024.17-9.54216-0.46
2017 (4)8.89-4.720.18-10.00.24-4.00.410.02.02-5.552.700.754.614.952171.88
2016 (3)9.33-4.50.20.00.254.170.415.132.144.722.689.084.3910.0921313.9
2015 (2)9.77-16.210.2-13.040.24-4.00.39-7.142.053.782.4614.573.9910.821873.31
2014 (1)11.6630.280.2321.050.2525.00.422.441.9702.1403.600181-10.84

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