- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 3.55 | -18.95 | -66.73 | 0.2 | -4.76 | -35.48 | 0.48 | -5.88 | -18.64 | 0.19 | 5.56 | -29.63 | 5.63 | 17.51 | 93.91 | 13.52 | 16.12 | 144.53 | 5.35 | 30.23 | 111.51 | 895 | 0.0 | 0.0 |
| 23Q3 (19) | 4.38 | -11.16 | -63.38 | 0.21 | -8.7 | -32.26 | 0.51 | 0.0 | -16.39 | 0.18 | -14.29 | -30.77 | 4.79 | 2.77 | 84.98 | 11.64 | 12.56 | 128.3 | 4.11 | -3.52 | 89.04 | 895 | 0.0 | -18.04 |
| 23Q2 (18) | 4.93 | -34.53 | -50.7 | 0.23 | -4.17 | -34.29 | 0.51 | -3.77 | -12.07 | 0.21 | 0.0 | -19.23 | 4.67 | 46.37 | 33.29 | 10.34 | 46.97 | 78.36 | 4.26 | 52.74 | 63.83 | 895 | 0.0 | -18.04 |
| 23Q1 (17) | 7.53 | -29.43 | -22.13 | 0.24 | -22.58 | -38.46 | 0.53 | -10.17 | -14.52 | 0.21 | -22.22 | -19.23 | 3.19 | 9.7 | -20.97 | 7.04 | 27.29 | 9.78 | 2.79 | 10.21 | 3.72 | 895 | 0.0 | -18.04 |
| 22Q4 (16) | 10.67 | -10.79 | 9.77 | 0.31 | 0.0 | -26.19 | 0.59 | -3.28 | -14.49 | 0.27 | 3.85 | 12.5 | 2.91 | 12.09 | -32.76 | 5.53 | 8.41 | -22.11 | 2.53 | 16.4 | 2.48 | 895 | -18.04 | -18.04 |
| 22Q3 (15) | 11.96 | 19.6 | 13.26 | 0.31 | -11.43 | -24.39 | 0.61 | 5.17 | -6.15 | 0.26 | 0.0 | 18.18 | 2.59 | -25.94 | -33.24 | 5.10 | -12.06 | -17.14 | 2.17 | -16.39 | 4.35 | 1092 | 0.0 | 82.61 |
| 22Q2 (14) | 10.0 | 3.41 | 26.9 | 0.35 | -10.26 | -2.78 | 0.58 | -6.45 | -4.92 | 0.26 | 0.0 | 18.18 | 3.50 | -13.22 | -23.39 | 5.80 | -9.54 | -25.08 | 2.60 | -3.3 | -6.87 | 1092 | 0.0 | 82.61 |
| 22Q1 (13) | 9.67 | -0.51 | 282.21 | 0.39 | -7.14 | 69.57 | 0.62 | -10.14 | 63.16 | 0.26 | 8.33 | 100.0 | 4.03 | -6.66 | -55.64 | 6.41 | -9.68 | -57.31 | 2.69 | 8.89 | -47.67 | 1092 | 0.0 | 82.61 |
| 21Q4 (12) | 9.72 | -7.95 | 208.57 | 0.42 | 2.44 | 40.0 | 0.69 | 6.15 | 97.14 | 0.24 | 9.09 | 84.62 | 4.32 | 11.29 | -54.63 | 7.10 | 15.33 | -36.11 | 2.47 | 18.52 | -40.17 | 1092 | 82.61 | 82.61 |
| 21Q3 (11) | 10.56 | 34.01 | 233.12 | 0.41 | 13.89 | 78.26 | 0.65 | 6.56 | 71.05 | 0.22 | 0.0 | 100.0 | 3.88 | -15.01 | -46.49 | 6.16 | -20.49 | -48.65 | 2.08 | -25.38 | -39.96 | 598 | 0.0 | -5.68 |
| 21Q2 (10) | 7.88 | 211.46 | 286.27 | 0.36 | 56.52 | 50.0 | 0.61 | 60.53 | 96.77 | 0.22 | 69.23 | 100.0 | 4.57 | -49.75 | -61.17 | 7.74 | -48.46 | -49.06 | 2.79 | -45.67 | -48.22 | 598 | 0.0 | -5.68 |
| 21Q1 (9) | 2.53 | -19.68 | 29.74 | 0.23 | -23.33 | -14.81 | 0.38 | 8.57 | 35.71 | 0.13 | 0.0 | 30.0 | 9.09 | -4.55 | -34.34 | 15.02 | 35.18 | 4.6 | 5.14 | 24.51 | 0.2 | 598 | 0.0 | -11.93 |
| 20Q4 (8) | 3.15 | -0.63 | -3.96 | 0.3 | 30.43 | 0.0 | 0.35 | -7.89 | -10.26 | 0.13 | 18.18 | 18.18 | 9.52 | 31.26 | 4.13 | 11.11 | -7.31 | -6.55 | 4.13 | 18.93 | 23.06 | 598 | -5.68 | -11.93 |
| 20Q3 (7) | 3.17 | 55.39 | -21.14 | 0.23 | -4.17 | -17.86 | 0.38 | 22.58 | -20.83 | 0.11 | 0.0 | 0.0 | 7.26 | -38.33 | 4.17 | 11.99 | -21.12 | 0.39 | 3.47 | -35.65 | 26.81 | 634 | 0.0 | -6.63 |
| 20Q2 (6) | 2.04 | 4.62 | -40.18 | 0.24 | -11.11 | -7.69 | 0.31 | 10.71 | -11.43 | 0.11 | 10.0 | 0.0 | 11.76 | -15.03 | 54.3 | 15.20 | 5.83 | 48.05 | 5.39 | 5.15 | 67.16 | 634 | -6.63 | -6.63 |
| 20Q1 (5) | 1.95 | -40.55 | -31.58 | 0.27 | -10.0 | 8.0 | 0.28 | -28.21 | -15.15 | 0.1 | -9.09 | -9.09 | 13.85 | 51.38 | 57.85 | 14.36 | 20.76 | 24.01 | 5.13 | 52.91 | 32.87 | 679 | 0.0 | 0.0 |
| 19Q4 (4) | 3.28 | -18.41 | 0.0 | 0.3 | 7.14 | 0.0 | 0.39 | -18.75 | 0.0 | 0.11 | 0.0 | 0.0 | 9.15 | 31.32 | 0.0 | 11.89 | -0.42 | 0.0 | 3.35 | 22.56 | 0.0 | 679 | 0.0 | 0.0 |
| 19Q3 (3) | 4.02 | 17.89 | 0.0 | 0.28 | 7.69 | 0.0 | 0.48 | 37.14 | 0.0 | 0.11 | 0.0 | 0.0 | 6.97 | -8.65 | 0.0 | 11.94 | 16.33 | 0.0 | 2.74 | -15.17 | 0.0 | 679 | 0.0 | 0.0 |
| 19Q2 (2) | 3.41 | 19.65 | 0.0 | 0.26 | 4.0 | 0.0 | 0.35 | 6.06 | 0.0 | 0.11 | 0.0 | 0.0 | 7.62 | -13.08 | 0.0 | 10.26 | -11.36 | 0.0 | 3.23 | -16.42 | 0.0 | 679 | 0.0 | 0.0 |
| 19Q1 (1) | 2.85 | 0.0 | 0.0 | 0.25 | 0.0 | 0.0 | 0.33 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 8.77 | 0.0 | 0.0 | 11.58 | 0.0 | 0.0 | 3.86 | 0.0 | 0.0 | 679 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 20.39 | -51.81 | 0.89 | -34.56 | 2.02 | -15.83 | 0.79 | -24.76 | 4.36 | 35.79 | 9.91 | 74.65 | 3.87 | 56.12 | 895 | 0.0 |
| 2022 (9) | 42.31 | 37.91 | 1.36 | -4.9 | 2.4 | 3.0 | 1.05 | 29.63 | 3.21 | -31.04 | 5.67 | -25.31 | 2.48 | -6.0 | 895 | -18.04 |
| 2021 (8) | 30.68 | 197.86 | 1.43 | 38.83 | 2.33 | 76.52 | 0.81 | 80.0 | 4.66 | -53.39 | 7.59 | -40.74 | 2.64 | -39.57 | 1092 | 82.61 |
| 2020 (7) | 10.3 | -23.99 | 1.03 | -6.36 | 1.32 | -14.84 | 0.45 | 0.0 | 10.00 | 23.18 | 12.82 | 12.03 | 4.37 | 31.55 | 598 | -5.68 |
| 2019 (6) | 13.55 | 14.64 | 1.1 | 7.84 | 1.55 | 22.05 | 0.45 | 4.65 | 8.12 | -5.93 | 11.44 | 6.46 | 3.32 | -8.71 | 634 | -6.63 |
| 2018 (5) | 11.82 | 26.15 | 1.02 | -2.86 | 1.27 | -0.78 | 0.43 | 0.0 | 8.63 | -22.99 | 10.74 | -21.35 | 3.64 | -20.73 | 679 | -17.2 |
| 2017 (4) | 9.37 | -17.73 | 1.05 | -32.26 | 1.28 | -11.11 | 0.43 | 13.16 | 11.21 | -17.65 | 13.66 | 8.05 | 4.59 | 37.55 | 820 | 1.23 |
| 2016 (3) | 11.39 | -1.21 | 1.55 | 13.97 | 1.44 | -11.66 | 0.38 | -2.56 | 13.61 | 15.37 | 12.64 | -10.57 | 3.34 | -1.37 | 810 | -14.38 |
| 2015 (2) | 11.53 | 37.92 | 1.36 | 49.45 | 1.63 | 7.95 | 0.39 | 2.63 | 11.80 | 8.36 | 14.14 | -21.73 | 3.38 | -25.59 | 946 | 0.0 |
| 2014 (1) | 8.36 | -2.79 | 0.91 | 18.18 | 1.51 | -3.82 | 0.38 | -30.91 | 10.89 | 0 | 18.06 | 0 | 4.55 | 0 | 946 | 0.0 |
