- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 6.05 | -10.9 | -13.69 | 0.32 | -5.88 | 3.23 | 0.34 | -5.56 | -15.0 | 0.51 | -3.77 | 13.33 | 5.29 | 5.63 | 19.61 | 5.62 | 6.0 | -1.51 | 8.43 | 8.0 | 31.32 | 0 | 0 | 0 |
| 23Q3 (19) | 6.79 | -1.31 | -11.13 | 0.34 | 3.03 | 0.0 | 0.36 | 9.09 | 0.0 | 0.53 | 12.77 | 0.0 | 5.01 | 4.4 | 12.52 | 5.30 | 10.54 | 12.52 | 7.81 | 14.26 | 12.52 | 0 | 0 | 0 |
| 23Q2 (18) | 6.88 | 9.9 | 13.34 | 0.33 | 17.86 | 0.0 | 0.33 | -8.33 | 3.12 | 0.47 | 14.63 | 4.44 | 4.80 | 7.24 | -11.77 | 4.80 | -16.59 | -9.02 | 6.83 | 4.3 | -7.85 | 0 | 0 | 0 |
| 23Q1 (17) | 6.26 | -10.7 | 6.46 | 0.28 | -9.68 | 3.7 | 0.36 | -10.0 | 33.33 | 0.41 | -8.89 | -2.38 | 4.47 | 1.14 | -2.59 | 5.75 | 0.78 | 25.24 | 6.55 | 2.03 | -8.31 | 0 | 0 | 0 |
| 22Q4 (16) | 7.01 | -8.25 | 12.52 | 0.31 | -8.82 | 10.71 | 0.4 | 11.11 | 42.86 | 0.45 | -15.09 | 4.65 | 4.42 | -0.63 | -1.6 | 5.71 | 21.1 | 26.96 | 6.42 | -7.46 | -6.99 | 0 | 0 | 0 |
| 22Q3 (15) | 7.64 | 25.86 | 11.86 | 0.34 | 3.03 | 13.33 | 0.36 | 12.5 | 28.57 | 0.53 | 17.78 | 15.22 | 4.45 | -18.14 | 1.32 | 4.71 | -10.62 | 14.94 | 6.94 | -6.43 | 3.0 | 0 | 0 | 0 |
| 22Q2 (14) | 6.07 | 3.23 | -0.65 | 0.33 | 22.22 | 17.86 | 0.32 | 18.52 | 6.67 | 0.45 | 7.14 | 2.27 | 5.44 | 18.4 | 18.63 | 5.27 | 14.81 | 7.37 | 7.41 | 3.79 | 2.95 | 0 | 0 | 0 |
| 22Q1 (13) | 5.88 | -5.62 | 0.51 | 0.27 | -3.57 | -3.57 | 0.27 | -3.57 | 8.0 | 0.42 | -2.33 | 0.0 | 4.59 | 2.17 | -4.06 | 4.59 | 2.17 | 7.45 | 7.14 | 3.49 | -0.51 | 0 | 0 | 0 |
| 21Q4 (12) | 6.23 | -8.78 | 9.68 | 0.28 | -6.67 | -3.45 | 0.28 | 0.0 | 12.0 | 0.43 | -6.52 | -4.44 | 4.49 | 2.32 | -11.97 | 4.49 | 9.63 | 2.11 | 6.90 | 2.48 | -12.88 | 0 | 0 | 0 |
| 21Q3 (11) | 6.83 | 11.78 | 22.84 | 0.3 | 7.14 | 7.14 | 0.28 | -6.67 | 21.74 | 0.46 | 4.55 | 9.52 | 4.39 | -4.15 | -12.78 | 4.10 | -16.51 | -0.9 | 6.73 | -6.48 | -10.84 | 0 | 0 | 0 |
| 21Q2 (10) | 6.11 | 4.44 | 64.69 | 0.28 | 0.0 | 27.27 | 0.3 | 20.0 | 42.86 | 0.44 | 4.76 | 15.79 | 4.58 | -4.26 | -22.72 | 4.91 | 14.89 | -13.26 | 7.20 | 0.3 | -29.69 | 0 | 0 | 0 |
| 21Q1 (9) | 5.85 | 2.99 | 67.14 | 0.28 | -3.45 | 16.67 | 0.25 | 0.0 | 13.64 | 0.42 | -6.67 | 27.27 | 4.79 | -6.25 | -30.2 | 4.27 | -2.91 | -32.01 | 7.18 | -9.38 | -23.85 | 0 | 0 | 0 |
| 20Q4 (8) | 5.68 | 2.16 | 39.9 | 0.29 | 3.57 | 3.57 | 0.25 | 8.7 | 13.64 | 0.45 | 7.14 | 25.0 | 5.11 | 1.38 | -25.97 | 4.40 | 6.4 | -18.77 | 7.92 | 4.88 | -10.65 | 0 | 0 | 0 |
| 20Q3 (7) | 5.56 | 49.87 | 34.95 | 0.28 | 27.27 | 3.7 | 0.23 | 9.52 | 0.0 | 0.42 | 10.53 | 13.51 | 5.04 | -15.08 | -23.15 | 4.14 | -26.92 | -25.9 | 7.55 | -26.25 | -15.89 | 0 | 0 | 0 |
| 20Q2 (6) | 3.71 | 6.0 | -16.82 | 0.22 | -8.33 | -18.52 | 0.21 | -4.55 | -16.0 | 0.38 | 15.15 | -2.56 | 5.93 | -13.52 | -2.05 | 5.66 | -9.95 | 0.98 | 10.24 | 8.63 | 17.13 | 0 | 0 | 0 |
| 20Q1 (5) | 3.5 | -13.79 | -12.72 | 0.24 | -14.29 | -11.11 | 0.22 | 0.0 | 0.0 | 0.33 | -8.33 | 0.0 | 6.86 | -0.57 | 1.84 | 6.29 | 16.0 | 14.57 | 9.43 | 6.33 | 14.57 | 0 | 0 | 0 |
| 19Q4 (4) | 4.06 | -1.46 | 0.0 | 0.28 | 3.7 | 0.0 | 0.22 | -4.35 | 0.0 | 0.36 | -2.7 | 0.0 | 6.90 | 5.24 | 0.0 | 5.42 | -2.93 | 0.0 | 8.87 | -1.26 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 4.12 | -7.62 | 0.0 | 0.27 | 0.0 | 0.0 | 0.23 | -8.0 | 0.0 | 0.37 | -5.13 | 0.0 | 6.55 | 8.25 | 0.0 | 5.58 | -0.41 | 0.0 | 8.98 | 2.7 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 4.46 | 11.22 | 0.0 | 0.27 | 0.0 | 0.0 | 0.25 | 13.64 | 0.0 | 0.39 | 18.18 | 0.0 | 6.05 | -10.09 | 0.0 | 5.61 | 2.17 | 0.0 | 8.74 | 6.26 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 4.01 | 0.0 | 0.0 | 0.27 | 0.0 | 0.0 | 0.22 | 0.0 | 0.0 | 0.33 | 0.0 | 0.0 | 6.73 | 0.0 | 0.0 | 5.49 | 0.0 | 0.0 | 8.23 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 25.99 | -2.26 | 1.28 | 3.23 | 1.38 | 2.22 | 1.92 | 3.78 | 4.92 | 5.61 | 5.31 | 4.58 | 7.39 | 6.18 | 0 | 0 |
| 2022 (9) | 26.59 | 6.27 | 1.24 | 8.77 | 1.35 | 21.62 | 1.85 | 5.71 | 4.66 | 2.35 | 5.08 | 14.44 | 6.96 | -0.53 | 0 | 0 |
| 2021 (8) | 25.02 | 35.54 | 1.14 | 9.62 | 1.11 | 21.98 | 1.75 | 10.76 | 4.56 | -19.12 | 4.44 | -10.0 | 6.99 | -18.28 | 0 | 0 |
| 2020 (7) | 18.46 | 10.8 | 1.04 | -4.59 | 0.91 | 0.0 | 1.58 | 9.72 | 5.63 | -13.89 | 4.93 | -9.75 | 8.56 | -0.98 | 0 | 0 |
| 2019 (6) | 16.66 | 6.45 | 1.09 | -5.22 | 0.91 | 3.41 | 1.44 | -4.0 | 6.54 | -10.96 | 5.46 | -2.86 | 8.64 | -9.82 | 0 | 0 |
| 2018 (5) | 15.65 | 10.6 | 1.15 | 10.58 | 0.88 | 11.39 | 1.5 | 6.38 | 7.35 | -0.02 | 5.62 | 0.72 | 9.58 | -3.81 | 0 | 0 |
| 2017 (4) | 14.15 | 5.05 | 1.04 | 22.35 | 0.79 | 6.76 | 1.41 | -2.76 | 7.35 | 16.47 | 5.58 | 1.63 | 9.96 | -7.43 | 0 | 0 |
| 2016 (3) | 13.47 | -11.21 | 0.85 | -27.97 | 0.74 | -1.33 | 1.45 | 6.62 | 6.31 | -18.87 | 5.49 | 11.12 | 10.76 | 20.07 | 281 | 0.0 |
| 2015 (2) | 15.17 | 0.07 | 1.18 | 34.09 | 0.75 | 10.29 | 1.36 | -8.72 | 7.78 | 34.0 | 4.94 | 10.22 | 8.97 | -8.79 | 281 | 0.0 |
| 2014 (1) | 15.16 | 1.54 | 0.88 | 8.64 | 0.68 | 7.94 | 1.49 | 2.76 | 5.80 | 0 | 4.49 | 0 | 9.83 | 0 | 281 | 0.0 |
