玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)51.845.349.8815.1411.4915.5721.9845.5632.4122.01109.42121.433.66116.5792.632.94116.1887.260.138.33-13.3325.6035.2428.3921.25-31.2512.0268.92-23.07-13.4831.08198.3852.8224.320.71.89
23Q3 (19)49.2110.1120.7313.5859.0294.8415.10-54.34-41.5910.51-63.68-19.281.69-66.2-31.581.36-66.58-31.660.12-14.29-20.018.93-48.42-34.730.9113.688.889.58245.54232.210.42-85.94-85.7424.15-0.256.95
23Q2 (18)44.69-0.38-10.538.5477.55-50.5833.07-6.161472.228.94-9.53614.035.002.67580.774.07-0.25602.470.147.69-6.6736.70-5.246227.5927.1926.940.3725.9385.19103.5274.07-13.87-91.1624.21-8.263.33
23Q1 (17)44.86-4.92-8.754.81-63.28-52.4235.24112.2945.4431.99221.8365.154.87156.3270.284.08159.8793.360.13-13.3318.1838.7394.2338.3221.4212.92-17.7114.00-82.43-66.586.00322.8347.7426.3910.56-5.17
22Q4 (16)47.1815.753.6913.1087.954.7216.60-35.78-29.129.94-23.66-48.521.90-23.08-46.481.57-21.11-38.430.150.015.3819.94-31.22-25.6218.97-33.23-59.6179.66195.4151.5520.34-72.15-55.9323.875.71-3.4
22Q3 (15)40.76-18.4-12.026.97-59.66-51.7325.851172.61157.4713.02331.2683.382.47337.591.471.99345.68101.010.150.07.1428.994898.28122.4928.414.87-19.5426.97103.66-81.4673.03-91.28260.6722.58-3.63-5.01
22Q2 (14)49.951.614.2617.2870.9212.79-2.41-109.95-119.59-5.63-129.07-139.15-1.04-136.36-141.11-0.81-138.39-140.910.1536.367.140.58-97.93-96.227.094.07-14.38-737.50-1864.73-686.99837.501338.783366.2523.43-15.81-5.94
22Q1 (13)49.168.042.1210.11-19.1871.0724.233.4632.1919.370.3111.582.86-19.4411.282.11-17.257.650.11-15.380.028.004.4425.2826.03-44.58-2.1141.79-20.525.3758.2126.12-15.3327.8312.63-5.08
21Q4 (12)45.50-1.79-2.2812.51-13.378.9723.42133.27-16.4219.31171.97-27.543.55175.19-22.832.55157.58-21.050.13-7.148.3326.81105.76-16.1946.9733.0217.2252.56-63.8628.3246.15201.54-21.8224.713.95-17.66
21Q3 (11)46.33-3.3-0.2214.44-5.741860.9810.04-18.37-42.897.10-50.63-52.571.29-49.01-51.50.99-50.0-39.260.140.027.2713.03-14.61-38.0135.3111.6-26.82145.4515.773881.82-45.45-77.27-143.7723.77-4.58-24.75
21Q2 (10)47.91-0.489.5115.32159.22295.9112.30-32.9278.5214.38-17.17433.642.53-1.56508.061.981.02892.00.1427.2775.015.26-31.723733.3331.6418.99-57.15125.64276.925.8-25.64-137.3-105.1324.91-15.04-33.77
21Q1 (9)48.143.393.355.91-48.52-34.2618.33-34.5812.3917.36-34.8618.12.57-44.13-12.881.96-39.328.290.11-8.33-8.3322.35-30.134.7326.59-33.64-61.5133.33-18.63-40.068.7516.4554.6929.32-2.39.08
20Q4 (8)46.560.288.9911.481500.0184.1628.0259.39283.9826.6578.02321.164.6072.93294.093.2398.16373.730.129.099.0931.9952.19443.2440.07-16.95-46.7940.961165.06254.459.04-43.15-53.3430.01-5.012.02
20Q3 (7)46.436.1312.53-0.8289.51-116.1417.58355.15297.7414.97447.33404.042.66529.03315.621.63752.0262.220.1137.5-8.3321.025104.76120.848.25-34.66-44.41-3.85-103.24-103.42103.85930.77930.7731.59-16.0124.22
20Q2 (6)43.75-6.0816.88-7.82-186.99-594.94-6.89-142.24-168.08-4.31-129.32-148.26-0.62-121.02-132.98-0.25-113.81-122.320.08-33.33-27.27-0.42-101.97-102.6873.846.89-12.46118.75113.75731.25-12.50-128.12-115.0937.6139.9262.46
20Q1 (5)46.589.0423.298.99122.52217.6716.31207.09140.5614.70221.99159.722.95224.47132.281.81253.39118.070.129.090.021.34328.9773.6469.08-8.26-19.5155.56309.433.3344.44-64.87-23.8126.880.349.22
19Q4 (4)42.723.540.04.04-20.470.0-15.23-444.570.0-12.05-505.720.0-2.37-470.310.0-1.18-362.220.00.11-8.330.0-9.32-197.90.075.30-13.250.0-26.53-123.580.0126.531112.240.026.795.350.0
19Q3 (3)41.2610.230.05.08221.520.04.42-56.320.02.97-66.740.00.64-65.960.00.45-59.820.00.129.090.09.52-39.360.086.802.90.0112.50687.50.0-12.50-115.090.025.439.850.0
19Q2 (2)37.43-0.930.01.58-44.170.010.1249.260.08.9357.770.01.8848.030.01.1234.940.00.11-8.330.015.7027.750.084.35-1.710.014.29-65.710.082.8642.040.023.15-5.930.0
19Q1 (1)37.780.00.02.830.00.06.780.00.05.660.00.01.270.00.00.830.00.00.120.00.012.290.00.085.820.00.041.670.00.058.330.00.024.610.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)47.762.4210.72-10.373.167.0326.1066.3523.16166.8214.92142.2112.58164.290.541.8929.6756.5721.2512.0240.91-46.458.79148.350.04-54.8424.711.94
2022 (9)46.63-0.5811.96-3.162.96-3.0515.69-1.578.68-39.726.16-38.284.76-32.390.5310.4218.95-1.6118.97-59.6176.33-1.3723.674.680.0920.4224.24-4.9
2021 (8)46.902.0512.35235.63.05-21.5915.947.1214.403.39.984.397.0411.040.489.0919.26-1.3846.9717.2277.39209.5522.61-70.080.07-39.0225.49-17.99
2020 (7)45.9615.623.688.883.89-4.0914.88695.7213.94744.859.56568.536.34391.470.44-10.219.53167.1740.07-46.7925.00-86.1775.5800.1214.6931.0824.47
2019 (6)39.7519.193.3804.06253.031.87-42.641.65-56.691.43-60.711.29-47.350.49-12.57.3138.7175.30-0.23180.770-80.7700.11-40.9324.97-14.34
2018 (5)33.35-6.06-7.7101.1514.03.2603.8103.6402.4500.56-1.755.27075.4714.78-237.500337.50542.860.18029.15-3.03
2017 (4)35.50-21.49-6.0101.0112.91-12.610-12.490-12.000-6.9000.57-18.57-10.96065.75-7.4947.50-63.5652.5000.00030.0615.93
2016 (3)45.22-7.8511.47-37.930.89-10.128.80-56.716.57-60.566.61-62.594.75-68.730.70-23.0810.08-53.0571.07310.1130.3643.36-30.3600.00025.9312.89
2015 (2)49.07-7.4218.48-26.490.9937.8920.33-23.2816.66-24.2417.67-28.9515.19-27.910.91-5.2121.47-21.2717.3312.9790.93-4.199.0778.070.00022.976.24
2014 (1)53.00025.1400.72-18.726.50021.99024.87021.0700.96-7.6927.27-14.7315.34-26.3694.911.265.09-18.850.00021.6210.53

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