玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)37.778.011.595.00-27.01-66.84.94-61.19-64.336.14-34.05-45.131.11-39.34-63.250.87-36.5-61.50.14-6.67-30.09.60-48.16-44.1528.93-7.87-29.28100.0086.36-8.960.00-100.0100.037.9115.0540.04
23Q3 (19)34.97-11.09-5.466.85-53.62-62.1112.73-20.69-38.479.31-12.17-44.021.83-26.51-62.961.37-23.89-62.570.15-11.76-31.8218.52-10.18-22.2231.40-19.657.3153.66-41.63-38.6846.34474.63270.7332.9515.2518.27
23Q2 (18)39.338.3822.0314.779.812.4316.05-8.4411.0710.60-24.12-1.492.49-22.19-28.651.80-21.4-29.410.176.25-29.1720.62-7.3320.7339.08-9.16-4.8991.9420.78-8.068.06-66.23028.59-3.3113.41
23Q1 (17)36.29-2.3914.0513.45-10.6938.6617.5326.5725.2113.9724.8410.793.205.9610.732.291.337.510.16-20.0-5.8822.2529.4425.4243.025.1631.6476.12-30.79.4223.88391.34-21.5429.579.24-10.85
22Q4 (16)37.180.5119.215.06-16.767.3313.85-33.0620.6411.19-32.7115.963.02-38.8719.372.26-38.2522.830.20-9.095.2617.19-27.816.7840.9139.823.28109.8425.5340.73-8.20-165.57-137.3427.07-2.84-16.53
22Q3 (15)36.9914.7713.1218.0825.3876.5620.6943.1863.0416.6354.5557.334.9441.5597.63.6643.5392.630.22-8.3322.2223.8139.448.3529.26-28.79-16.987.50-12.58.7112.500-35.9427.8610.51-15.78
22Q2 (14)32.231.292.5514.4248.66186.1114.453.2181.9910.76-14.6747.63.4920.76151.082.5519.72129.730.2441.1860.017.08-3.7240.3541.0925.7352.41100.0043.7561.540.00-100.0-100.025.21-24.0-33.52
22Q1 (13)31.822.023.219.707.7825.3214.0021.9559.0912.6130.6784.92.8914.23122.312.1315.76102.860.17-10.5313.3317.7420.5236.6732.68-17.543.8469.57-10.87-20.030.4338.65133.3333.172.28-5.82
21Q4 (12)31.19-4.62-14.699.00-12.1145.1611.48-9.540.539.65-8.7-21.352.531.220.481.84-3.168.880.195.5635.7114.72-8.29-9.7539.6112.559.278.05-3.0350.5221.9512.5-50.6132.43-1.96-7.63
21Q3 (11)32.704.04-11.9810.24103.17-23.9812.6959.82-16.1810.5744.99-16.642.5079.86-15.251.9071.17-19.830.1820.0-5.2616.0531.88-13.9435.2130.644.4280.4930.02-9.9319.51-48.7883.4133.08-12.762.45
21Q2 (10)31.431.95-16.95.04-34.88-64.787.94-9.77-62.287.296.89-58.31.396.92-66.591.115.71-67.730.150.0-25.012.17-6.24-50.226.9618.667.8461.90-28.81-9.2138.10192.0619.7337.927.670
21Q1 (9)30.83-15.6711.147.7424.842518.758.80-22.94867.036.82-44.421411.541.30-38.11725.01.05-37.871600.00.157.1425.012.98-20.42107.6822.72-8.6835.486.9667.7273.9113.04-70.65-86.9635.220.310
20Q4 (8)36.56-1.594.196.20-53.9729.4411.42-24.5781.2712.27-3.23161.062.10-28.81156.11.69-28.69138.030.14-26.32-6.6716.31-12.5557.7424.882.0562.0851.85-41.98-29.2944.44317.7866.6735.118.73-11.78
20Q3 (7)37.15-1.772.1713.47-5.8727.9215.14-28.0839.5412.68-27.4632.082.95-29.0962.092.37-31.155.920.19-5.018.7518.65-23.6927.0424.38-2.4867.4589.3631.06-10.6410.64-66.57187.2332.290-8.66
20Q2 (6)37.8236.342.2714.314571.8832.9921.052213.1969.2117.483461.5484.974.165300.0110.13.445014.29108.480.2066.6711.1124.44291.0451.9925.0048.993.1468.18236.36-20.8231.82-68.18129.090.000-100.0
20Q1 (5)27.74-20.95-15.35-0.32-106.68-102.950.91-85.56-91.95-0.52-111.06-105.92-0.08-109.76-104.06-0.07-109.86-104.120.12-20.0-36.846.25-39.56-56.9616.789.329.03-50.00-168.18-151.47100.00275.03400.00.00-100.0-100.0
19Q4 (4)35.09-3.490.04.79-54.510.06.30-41.940.04.70-51.040.00.82-54.950.00.71-53.290.00.15-6.250.010.34-29.560.015.355.430.073.33-26.670.026.67620.00.039.8012.590.0
19Q3 (3)36.36-1.680.010.53-2.140.010.85-12.780.09.601.590.01.82-8.080.01.52-7.880.00.16-11.110.014.68-8.710.014.56-39.930.0100.0016.130.03.70-73.330.035.353.850.0
19Q2 (2)36.9812.850.010.76-0.650.012.4410.090.09.457.630.01.980.510.01.65-2.940.00.18-5.260.016.0810.740.024.2457.50.086.11-11.360.013.89386.110.034.0411.390.0
19Q1 (1)32.770.00.010.830.00.011.300.00.08.780.00.01.970.00.01.700.00.00.190.00.014.520.00.015.390.00.097.140.00.02.860.00.030.560.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)37.157.010.46-28.74.2247.4713.29-16.4210.26-19.918.69-39.96.55-36.590.63-21.2518.18-4.5728.93-29.2878.49-14.9420.97171.581.0838.9231.8814.14
2022 (9)34.729.9814.6778.92.86-21.3115.9052.0112.8146.0714.4687.5510.3377.190.8021.2119.0533.8740.913.2892.2817.457.72-63.970.78275.8727.93-18.81
2021 (8)31.57-11.078.20-14.583.64-8.8410.46-22.468.77-24.537.71-15.275.83-22.990.661.5414.23-19.139.6159.278.5710.4721.43-25.780.2117.2334.40-0.29
2020 (7)35.500.89.601.593.997.7913.4929.4611.6240.519.1036.647.5732.110.65-5.817.5924.1424.8862.0871.13-21.228.87196.610.1834.3234.50-0.23
2019 (6)35.22-1.959.45-25.533.70130.610.42-25.098.27-25.56.66-30.915.73-28.910.69-5.4814.17-8.8715.35-9.3390.27-1.319.7314.030.134.5234.582.43
2018 (5)35.92-5.9712.69-15.41.6110.2513.91-22.3311.10-30.19.64-29.698.06-29.240.731.3915.55-19.7216.93-23.8191.469.238.54-47.530.13033.76-4.69
2017 (4)38.205.8815.0036.241.46-2.7617.9148.6315.8856.1513.7171.811.3967.50.727.4619.3741.722.2219.5383.73-8.4616.2790.780.00035.42-5.04
2016 (3)36.083.5911.01-5.821.500.7312.05-8.7110.17-3.057.98-8.286.80-7.730.67-4.2913.67-7.5718.5915.1191.473.088.53-24.260.00037.307.15
2015 (2)34.83-3.1411.69-15.111.49-3.2413.20-15.7110.49-16.758.70-20.987.37-19.720.70-4.1114.79-14.2616.15-19.7788.740.8711.26-6.350.00034.81-0.2
2014 (1)35.96013.7701.548.9515.66012.60011.0109.1800.73-2.6717.25-5.4820.132.2387.98-3.3812.0234.360.00034.887.85

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