- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 6.84 | -23.58 | 11.22 | 0.26 | -18.75 | 0.0 | 0.62 | 3.33 | 29.17 | 0.47 | 34.29 | 104.35 | 3.80 | 6.31 | -10.09 | 9.06 | 35.21 | 16.14 | 6.87 | 75.71 | 83.73 | 978 | 0.0 | 0.0 |
| 23Q3 (19) | 8.95 | 52.47 | 8.88 | 0.32 | 3.23 | 28.0 | 0.6 | 9.09 | 36.36 | 0.35 | 25.0 | 52.17 | 3.58 | -32.3 | 17.56 | 6.70 | -28.45 | 25.24 | 3.91 | -18.02 | 39.76 | 978 | 0.0 | -35.87 |
| 23Q2 (18) | 5.87 | 4.45 | 4.63 | 0.31 | 24.0 | 47.62 | 0.55 | 12.24 | 22.22 | 0.28 | 16.67 | 12.0 | 5.28 | 18.72 | 41.08 | 9.37 | 7.46 | 16.81 | 4.77 | 11.7 | 7.04 | 978 | 0.0 | -35.87 |
| 23Q1 (17) | 5.62 | -8.62 | -26.82 | 0.25 | -3.85 | 0.0 | 0.49 | 2.08 | 0.0 | 0.24 | 4.35 | -7.69 | 4.45 | 5.22 | 36.65 | 8.72 | 11.71 | 36.65 | 4.27 | 14.19 | 26.14 | 978 | 0.0 | -35.87 |
| 22Q4 (16) | 6.15 | -25.18 | -42.79 | 0.26 | 4.0 | -27.78 | 0.48 | 9.09 | -22.58 | 0.23 | 0.0 | -37.84 | 4.23 | 39.0 | 26.24 | 7.80 | 45.81 | 35.33 | 3.74 | 33.66 | 8.66 | 978 | -35.87 | -35.87 |
| 22Q3 (15) | 8.22 | 46.52 | -23.82 | 0.25 | 19.05 | -24.24 | 0.44 | -2.22 | -26.67 | 0.23 | -8.0 | -41.03 | 3.04 | -18.75 | -0.56 | 5.35 | -33.27 | -3.74 | 2.80 | -37.21 | -22.59 | 1525 | 0.0 | -3.91 |
| 22Q2 (14) | 5.61 | -26.95 | -42.64 | 0.21 | -16.0 | -30.0 | 0.45 | -8.16 | -25.0 | 0.25 | -3.85 | -34.21 | 3.74 | 14.99 | 22.03 | 8.02 | 25.72 | 30.75 | 4.46 | 31.63 | 14.69 | 1525 | 0.0 | -3.91 |
| 22Q1 (13) | 7.68 | -28.56 | -14.76 | 0.25 | -30.56 | -34.21 | 0.49 | -20.97 | -7.55 | 0.26 | -29.73 | -35.0 | 3.26 | -2.8 | -22.82 | 6.38 | 10.62 | 8.46 | 3.39 | -1.64 | -23.74 | 1525 | 0.0 | -3.91 |
| 21Q4 (12) | 10.75 | -0.37 | 20.38 | 0.36 | 9.09 | 5.88 | 0.62 | 3.33 | -3.12 | 0.37 | -5.13 | -22.92 | 3.35 | 9.5 | -12.04 | 5.77 | 3.72 | -19.53 | 3.44 | -4.78 | -35.97 | 1525 | -3.91 | -3.91 |
| 21Q3 (11) | 10.79 | 10.33 | 30.79 | 0.33 | 10.0 | -2.94 | 0.6 | 0.0 | 5.26 | 0.39 | 2.63 | -25.0 | 3.06 | -0.3 | -25.79 | 5.56 | -9.36 | -19.52 | 3.61 | -6.98 | -42.66 | 1587 | 0.0 | 36.57 |
| 21Q2 (10) | 9.78 | 8.55 | 45.97 | 0.3 | -21.05 | -14.29 | 0.6 | 13.21 | 36.36 | 0.38 | -5.0 | -20.83 | 3.07 | -27.27 | -41.28 | 6.13 | 4.29 | -6.58 | 3.89 | -12.48 | -45.77 | 1587 | 0.0 | 36.57 |
| 21Q1 (9) | 9.01 | 0.9 | 63.82 | 0.38 | 11.76 | 26.67 | 0.53 | -17.19 | 20.45 | 0.4 | -16.67 | 8.11 | 4.22 | 10.77 | -22.68 | 5.88 | -17.92 | -26.47 | 4.44 | -17.41 | -34.01 | 1587 | 0.0 | 20.5 |
| 20Q4 (8) | 8.93 | 8.24 | 12.9 | 0.34 | 0.0 | 21.43 | 0.64 | 12.28 | 45.45 | 0.48 | -7.69 | 11.63 | 3.81 | -7.61 | 7.56 | 7.17 | 3.73 | 28.84 | 5.38 | -14.72 | -1.12 | 1587 | 36.57 | 20.5 |
| 20Q3 (7) | 8.25 | 23.13 | 22.4 | 0.34 | -2.86 | 30.77 | 0.57 | 29.55 | -1.72 | 0.52 | 8.33 | 33.33 | 4.12 | -21.11 | 6.83 | 6.91 | 5.21 | -19.71 | 6.30 | -12.02 | 8.93 | 1162 | 0.0 | -11.77 |
| 20Q2 (6) | 6.7 | 21.82 | 13.37 | 0.35 | 16.67 | 20.69 | 0.44 | 0.0 | -29.03 | 0.48 | 29.73 | 20.0 | 5.22 | -4.23 | 6.46 | 6.57 | -17.91 | -37.4 | 7.16 | 6.49 | 5.85 | 1162 | -11.77 | -11.77 |
| 20Q1 (5) | 5.5 | -30.47 | -1.96 | 0.3 | 7.14 | 20.0 | 0.44 | 0.0 | -21.43 | 0.37 | -13.95 | -9.76 | 5.45 | 54.09 | 22.4 | 8.00 | 43.82 | -19.86 | 6.73 | 23.75 | -7.95 | 1317 | 0.0 | 0.0 |
| 19Q4 (4) | 7.91 | 17.36 | 0.0 | 0.28 | 7.69 | 0.0 | 0.44 | -24.14 | 0.0 | 0.43 | 10.26 | 0.0 | 3.54 | -8.24 | 0.0 | 5.56 | -35.36 | 0.0 | 5.44 | -6.05 | 0.0 | 1317 | 0.0 | 0.0 |
| 19Q3 (3) | 6.74 | 14.04 | 0.0 | 0.26 | -10.34 | 0.0 | 0.58 | -6.45 | 0.0 | 0.39 | -2.5 | 0.0 | 3.86 | -21.39 | 0.0 | 8.61 | -17.97 | 0.0 | 5.79 | -14.51 | 0.0 | 1317 | 0.0 | 0.0 |
| 19Q2 (2) | 5.91 | 5.35 | 0.0 | 0.29 | 16.0 | 0.0 | 0.62 | 10.71 | 0.0 | 0.4 | -2.44 | 0.0 | 4.91 | 10.11 | 0.0 | 10.49 | 5.09 | 0.0 | 6.77 | -7.39 | 0.0 | 1317 | 0.0 | 0.0 |
| 19Q1 (1) | 5.61 | 0.0 | 0.0 | 0.25 | 0.0 | 0.0 | 0.56 | 0.0 | 0.0 | 0.41 | 0.0 | 0.0 | 4.46 | 0.0 | 0.0 | 9.98 | 0.0 | 0.0 | 7.31 | 0.0 | 0.0 | 1317 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 27.28 | -1.37 | 1.13 | 15.31 | 2.26 | 21.51 | 1.33 | 37.11 | 4.14 | 16.91 | 8.28 | 23.2 | 4.88 | 39.02 | 978 | 0.0 |
| 2022 (9) | 27.66 | -31.42 | 0.98 | -28.99 | 1.86 | -20.85 | 0.97 | -37.01 | 3.54 | 3.54 | 6.72 | 15.4 | 3.51 | -8.16 | 978 | -35.87 |
| 2021 (8) | 40.33 | 37.32 | 1.38 | 4.55 | 2.35 | 12.98 | 1.54 | -16.3 | 3.42 | -23.87 | 5.83 | -17.72 | 3.82 | -39.05 | 1525 | -3.91 |
| 2020 (7) | 29.37 | 12.23 | 1.32 | 0.76 | 2.08 | 19.54 | 1.84 | -2.13 | 4.49 | -10.22 | 7.08 | 6.52 | 6.26 | -12.79 | 1587 | 36.57 |
| 2019 (6) | 26.17 | -0.87 | 1.31 | 29.7 | 1.74 | -25.96 | 1.88 | 16.05 | 5.01 | 30.84 | 6.65 | -25.31 | 7.18 | 17.07 | 1162 | -11.77 |
| 2018 (5) | 26.4 | 12.1 | 1.01 | 23.17 | 2.35 | 7.31 | 1.62 | 29.6 | 3.83 | 9.87 | 8.90 | -4.28 | 6.14 | 15.61 | 1317 | -31.73 |
| 2017 (4) | 23.55 | 3.02 | 0.82 | -18.0 | 2.19 | -1.79 | 1.25 | 7.76 | 3.48 | -20.4 | 9.30 | -4.67 | 5.31 | 4.6 | 1929 | 87.83 |
| 2016 (3) | 22.86 | 7.32 | 1.0 | -0.99 | 2.23 | -0.45 | 1.16 | 17.17 | 4.37 | -7.75 | 9.76 | -7.24 | 5.07 | 9.18 | 1027 | -36.84 |
| 2015 (2) | 21.3 | -9.44 | 1.01 | -8.18 | 2.24 | 18.52 | 0.99 | 13.79 | 4.74 | 1.39 | 10.52 | 30.87 | 4.65 | 25.65 | 1626 | -4.75 |
| 2014 (1) | 23.52 | 3.61 | 1.1 | 12.24 | 1.89 | 1.07 | 0.87 | 16.0 | 4.68 | 0 | 8.04 | 0 | 3.70 | 0 | 1707 | -16.61 |
