- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 6.91 | 1.62 | -63.36 | 0.34 | -2.86 | -19.05 | 0.53 | 8.16 | 0.0 | 0.36 | 2.86 | -5.26 | 4.92 | -4.4 | 120.95 | 7.67 | 6.44 | 172.94 | 5.21 | 1.22 | 158.57 | 818 | 0.0 | 0.0 |
| 23Q3 (19) | 6.8 | -11.92 | -73.52 | 0.35 | 0.0 | -25.53 | 0.49 | 2.08 | 4.26 | 0.35 | 2.94 | -7.89 | 5.15 | 13.53 | 181.23 | 7.21 | 15.89 | 293.72 | 5.15 | 16.87 | 247.83 | 818 | 0.0 | -7.57 |
| 23Q2 (18) | 7.72 | -13.06 | -33.62 | 0.35 | -16.67 | 2.94 | 0.48 | -14.29 | 9.09 | 0.34 | -8.11 | -12.82 | 4.53 | -4.15 | 55.08 | 6.22 | -1.41 | 64.34 | 4.40 | 5.7 | 31.33 | 818 | 0.0 | -7.57 |
| 23Q1 (17) | 8.88 | -52.92 | -24.94 | 0.42 | 0.0 | 2.44 | 0.56 | 5.66 | 27.27 | 0.37 | -2.63 | 2.78 | 4.73 | 112.39 | 36.47 | 6.31 | 124.41 | 69.55 | 4.17 | 106.8 | 36.92 | 818 | 0.0 | -7.57 |
| 22Q4 (16) | 18.86 | -26.56 | 55.35 | 0.42 | -10.64 | 31.25 | 0.53 | 12.77 | 10.42 | 0.38 | 0.0 | 22.58 | 2.23 | 21.68 | -15.52 | 2.81 | 53.54 | -28.93 | 2.01 | 36.16 | -21.1 | 818 | -7.57 | -7.57 |
| 22Q3 (15) | 25.68 | 120.81 | 103.81 | 0.47 | 38.24 | -4.08 | 0.47 | 6.82 | 11.9 | 0.38 | -2.56 | 11.76 | 1.83 | -37.4 | -52.94 | 1.83 | -51.62 | -45.09 | 1.48 | -55.87 | -45.16 | 885 | 0.0 | 1.72 |
| 22Q2 (14) | 11.63 | -1.69 | 5.92 | 0.34 | -17.07 | -2.86 | 0.44 | 0.0 | -6.38 | 0.39 | 8.33 | 18.18 | 2.92 | -15.65 | -8.29 | 3.78 | 1.72 | -11.62 | 3.35 | 10.2 | 11.58 | 885 | 0.0 | 1.72 |
| 22Q1 (13) | 11.83 | -2.55 | 6.48 | 0.41 | 28.12 | 20.59 | 0.44 | -8.33 | 4.76 | 0.36 | 16.13 | 2.86 | 3.47 | 31.48 | 13.25 | 3.72 | -5.93 | -1.61 | 3.04 | 19.17 | -3.4 | 885 | 0.0 | 1.72 |
| 21Q4 (12) | 12.14 | -3.65 | -6.47 | 0.32 | -34.69 | -17.95 | 0.48 | 14.29 | 6.67 | 0.31 | -8.82 | -16.22 | 2.64 | -32.22 | -12.27 | 3.95 | 18.62 | 14.05 | 2.55 | -5.37 | -10.42 | 885 | 1.72 | 1.72 |
| 21Q3 (11) | 12.6 | 14.75 | -21.35 | 0.49 | 40.0 | -2.0 | 0.42 | -10.64 | -40.85 | 0.34 | 3.03 | -19.05 | 3.89 | 22.0 | 24.6 | 3.33 | -22.13 | -24.79 | 2.70 | -10.22 | 2.93 | 870 | 0.0 | 0.23 |
| 21Q2 (10) | 10.98 | -1.17 | -13.34 | 0.35 | 2.94 | 0.0 | 0.47 | 11.9 | 2.17 | 0.33 | -5.71 | 22.22 | 3.19 | 4.16 | 15.39 | 4.28 | 13.23 | 17.9 | 3.01 | -4.6 | 41.03 | 870 | 0.0 | 0.23 |
| 21Q1 (9) | 11.11 | -14.41 | 18.7 | 0.34 | -12.82 | -12.82 | 0.42 | -6.67 | 2.44 | 0.35 | -5.41 | 20.69 | 3.06 | 1.85 | -26.55 | 3.78 | 9.04 | -13.7 | 3.15 | 10.52 | 1.68 | 870 | 0.0 | -19.67 |
| 20Q4 (8) | 12.98 | -18.98 | 10.66 | 0.39 | -22.0 | 0.0 | 0.45 | -36.62 | -8.16 | 0.37 | -11.9 | 23.33 | 3.00 | -3.73 | -9.63 | 3.47 | -21.78 | -17.01 | 2.85 | 8.73 | 11.46 | 870 | 0.23 | -19.67 |
| 20Q3 (7) | 16.02 | 26.44 | 42.27 | 0.5 | 42.86 | 21.95 | 0.71 | 54.35 | 42.0 | 0.42 | 55.56 | 40.0 | 3.12 | 12.98 | -14.28 | 4.43 | 22.07 | -0.19 | 2.62 | 23.03 | -1.6 | 868 | 0.0 | -19.85 |
| 20Q2 (6) | 12.67 | 35.36 | 4.19 | 0.35 | -10.26 | -23.91 | 0.46 | 12.2 | -13.21 | 0.27 | -6.9 | -27.03 | 2.76 | -33.7 | -26.98 | 3.63 | -17.12 | -16.7 | 2.13 | -31.22 | -29.96 | 868 | -19.85 | -19.85 |
| 20Q1 (5) | 9.36 | -20.2 | -33.1 | 0.39 | 0.0 | -23.53 | 0.41 | -16.33 | -8.89 | 0.29 | -3.33 | -21.62 | 4.17 | 25.32 | 14.3 | 4.38 | 4.86 | 36.18 | 3.10 | 21.14 | 17.15 | 1083 | 0.0 | 0.0 |
| 19Q4 (4) | 11.73 | 4.17 | 0.0 | 0.39 | -4.88 | 0.0 | 0.49 | -2.0 | 0.0 | 0.3 | 0.0 | 0.0 | 3.32 | -8.69 | 0.0 | 4.18 | -5.93 | 0.0 | 2.56 | -4.01 | 0.0 | 1083 | 0.0 | 0.0 |
| 19Q3 (3) | 11.26 | -7.4 | 0.0 | 0.41 | -10.87 | 0.0 | 0.5 | -5.66 | 0.0 | 0.3 | -18.92 | 0.0 | 3.64 | -3.75 | 0.0 | 4.44 | 1.88 | 0.0 | 2.66 | -12.44 | 0.0 | 1083 | 0.0 | 0.0 |
| 19Q2 (2) | 12.16 | -13.08 | 0.0 | 0.46 | -9.8 | 0.0 | 0.53 | 17.78 | 0.0 | 0.37 | 0.0 | 0.0 | 3.78 | 3.77 | 0.0 | 4.36 | 35.5 | 0.0 | 3.04 | 15.05 | 0.0 | 1083 | 0.0 | 0.0 |
| 19Q1 (1) | 13.99 | 0.0 | 0.0 | 0.51 | 0.0 | 0.0 | 0.45 | 0.0 | 0.0 | 0.37 | 0.0 | 0.0 | 3.65 | 0.0 | 0.0 | 3.22 | 0.0 | 0.0 | 2.64 | 0.0 | 0.0 | 1083 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 30.31 | -55.43 | 1.46 | -10.98 | 2.06 | 8.99 | 1.41 | -7.24 | 4.82 | 99.72 | 6.80 | 144.53 | 4.65 | 108.11 | 818 | 0.0 |
| 2022 (9) | 68.0 | 45.21 | 1.64 | 8.61 | 1.89 | 6.18 | 1.52 | 13.43 | 2.41 | -25.2 | 2.78 | -26.88 | 2.24 | -21.88 | 818 | -7.57 |
| 2021 (8) | 46.83 | -8.21 | 1.51 | -7.36 | 1.78 | -12.32 | 1.34 | -1.47 | 3.22 | 0.93 | 3.80 | -4.47 | 2.86 | 7.35 | 885 | 1.72 |
| 2020 (7) | 51.02 | 3.83 | 1.63 | -7.91 | 2.03 | 3.05 | 1.36 | 1.49 | 3.19 | -11.3 | 3.98 | -0.75 | 2.67 | -2.25 | 870 | 0.23 |
| 2019 (6) | 49.14 | -3.65 | 1.77 | -7.33 | 1.97 | 1.55 | 1.34 | -21.18 | 3.60 | -3.82 | 4.01 | 5.39 | 2.73 | -18.19 | 868 | -19.85 |
| 2018 (5) | 51.0 | 44.44 | 1.91 | 20.13 | 1.94 | -8.06 | 1.7 | 11.11 | 3.75 | -16.83 | 3.80 | -36.34 | 3.33 | -23.07 | 1083 | 10.4 |
| 2017 (4) | 35.31 | 8.85 | 1.59 | 17.78 | 2.11 | 7.11 | 1.53 | 14.18 | 4.50 | 8.2 | 5.98 | -1.6 | 4.33 | 4.9 | 981 | 11.6 |
| 2016 (3) | 32.44 | 11.63 | 1.35 | -3.57 | 1.97 | 1.55 | 1.34 | 13.56 | 4.16 | -13.62 | 6.07 | -9.03 | 4.13 | 1.73 | 879 | -8.15 |
| 2015 (2) | 29.06 | -7.98 | 1.4 | 6.87 | 1.94 | -5.37 | 1.18 | 29.67 | 4.82 | 16.14 | 6.68 | 2.84 | 4.06 | 40.91 | 957 | -5.53 |
| 2014 (1) | 31.58 | 29.37 | 1.31 | 3.15 | 2.05 | 25.77 | 0.91 | 3.41 | 4.15 | 0 | 6.49 | 0 | 2.88 | 0 | 1013 | 28.72 |
