- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.06 | 0.0 | -14.52 | 0.14 | 16.67 | -22.22 | 0.16 | 6.67 | 6.67 | 0.05 | -16.67 | -28.57 | 13.21 | 16.67 | -9.01 | 15.09 | 6.67 | 24.78 | 4.72 | -16.67 | -16.44 | 0 | 0 | 0 |
| 23Q3 (19) | 1.06 | -7.83 | -22.06 | 0.12 | -7.69 | -14.29 | 0.15 | -11.76 | -6.25 | 0.06 | 50.0 | 20.0 | 11.32 | 0.15 | 9.97 | 14.15 | -4.27 | 20.28 | 5.66 | 62.74 | 53.96 | 0 | 0 | 0 |
| 23Q2 (18) | 1.15 | 0.0 | -14.81 | 0.13 | 0.0 | -50.0 | 0.17 | 21.43 | 6.25 | 0.04 | -33.33 | -33.33 | 11.30 | 0.0 | -41.3 | 14.78 | 21.43 | 24.73 | 3.48 | -33.33 | -21.74 | 0 | 0 | 0 |
| 23Q1 (17) | 1.15 | -7.26 | -14.18 | 0.13 | -27.78 | -38.1 | 0.14 | -6.67 | -12.5 | 0.06 | -14.29 | 20.0 | 11.30 | -22.13 | -27.87 | 12.17 | 0.64 | 1.96 | 5.22 | -7.58 | 39.83 | 0 | 0 | 0 |
| 22Q4 (16) | 1.24 | -8.82 | -11.43 | 0.18 | 28.57 | -5.26 | 0.15 | -6.25 | -6.25 | 0.07 | 40.0 | 0.0 | 14.52 | 41.01 | 6.96 | 12.10 | 2.82 | 5.85 | 5.65 | 53.55 | 12.9 | 0 | 0 | 0 |
| 22Q3 (15) | 1.36 | 0.74 | -6.85 | 0.14 | -46.15 | -44.0 | 0.16 | 0.0 | -5.88 | 0.05 | -16.67 | -54.55 | 10.29 | -46.55 | -39.88 | 11.76 | -0.74 | 1.04 | 3.68 | -17.28 | -51.2 | 0 | 0 | 0 |
| 22Q2 (14) | 1.35 | 0.75 | -12.34 | 0.26 | 23.81 | 8.33 | 0.16 | 0.0 | -5.88 | 0.06 | 20.0 | -14.29 | 19.26 | 22.89 | 23.58 | 11.85 | -0.74 | 7.36 | 4.44 | 19.11 | -2.22 | 0 | 0 | 0 |
| 22Q1 (13) | 1.34 | -4.29 | -8.84 | 0.21 | 10.53 | -16.0 | 0.16 | 0.0 | -5.88 | 0.05 | -28.57 | -37.5 | 15.67 | 15.48 | -7.85 | 11.94 | 4.48 | 3.25 | 3.73 | -25.37 | -31.44 | 0 | 0 | 0 |
| 21Q4 (12) | 1.4 | -4.11 | -3.45 | 0.19 | -24.0 | -5.0 | 0.16 | -5.88 | 6.67 | 0.07 | -36.36 | 0.0 | 13.57 | -20.74 | -1.61 | 11.43 | -1.85 | 10.48 | 5.00 | -33.64 | 3.57 | 0 | 0 | 0 |
| 21Q3 (11) | 1.46 | -5.19 | 13.18 | 0.25 | 4.17 | 8.7 | 0.17 | 0.0 | 0.0 | 0.11 | 57.14 | 83.33 | 17.12 | 9.87 | -3.96 | 11.64 | 5.48 | -11.64 | 7.53 | 65.75 | 61.99 | 0 | 0 | 0 |
| 21Q2 (10) | 1.54 | 4.76 | 14.07 | 0.24 | -4.0 | 0.0 | 0.17 | 0.0 | -10.53 | 0.07 | -12.5 | 16.67 | 15.58 | -8.36 | -12.34 | 11.04 | -4.55 | -21.57 | 4.55 | -16.48 | 2.27 | 0 | 0 | 0 |
| 21Q1 (9) | 1.47 | 1.38 | -1.34 | 0.25 | 25.0 | 8.7 | 0.17 | 13.33 | 13.33 | 0.08 | 14.29 | 33.33 | 17.01 | 23.3 | 10.17 | 11.56 | 11.79 | 14.88 | 5.44 | 12.73 | 35.15 | 0 | 0 | 0 |
| 20Q4 (8) | 1.45 | 12.4 | 34.26 | 0.2 | -13.04 | 11.11 | 0.15 | -11.76 | -21.05 | 0.07 | 16.67 | 16.67 | 13.79 | -22.64 | -17.24 | 10.34 | -21.5 | -41.2 | 4.83 | 3.79 | -13.1 | 0 | 0 | 0 |
| 20Q3 (7) | 1.29 | -4.44 | 13.16 | 0.23 | -4.17 | 9.52 | 0.17 | -10.53 | 6.25 | 0.06 | 0.0 | -25.0 | 17.83 | 0.29 | -3.21 | 13.18 | -6.36 | -6.1 | 4.65 | 4.65 | -33.72 | 0 | 0 | 0 |
| 20Q2 (6) | 1.35 | -9.4 | 11.57 | 0.24 | 4.35 | 26.32 | 0.19 | 26.67 | 11.76 | 0.06 | 0.0 | -25.0 | 17.78 | 15.17 | 13.22 | 14.07 | 39.8 | 0.17 | 4.44 | 10.37 | -32.78 | 0 | 0 | 0 |
| 20Q1 (5) | 1.49 | 37.96 | 55.21 | 0.23 | 27.78 | 15.0 | 0.15 | -21.05 | -6.25 | 0.06 | 0.0 | -14.29 | 15.44 | -7.38 | -25.91 | 10.07 | -42.78 | -39.6 | 4.03 | -27.52 | -44.77 | 0 | 0 | 0 |
| 19Q4 (4) | 1.08 | -5.26 | 0.0 | 0.18 | -14.29 | 0.0 | 0.19 | 18.75 | 0.0 | 0.06 | -25.0 | 0.0 | 16.67 | -9.52 | 0.0 | 17.59 | 25.35 | 0.0 | 5.56 | -20.83 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 1.14 | -5.79 | 0.0 | 0.21 | 10.53 | 0.0 | 0.16 | -5.88 | 0.0 | 0.08 | 0.0 | 0.0 | 18.42 | 17.31 | 0.0 | 14.04 | -0.1 | 0.0 | 7.02 | 6.14 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 1.21 | 26.04 | 0.0 | 0.19 | -5.0 | 0.0 | 0.17 | 6.25 | 0.0 | 0.08 | 14.29 | 0.0 | 15.70 | -24.63 | 0.0 | 14.05 | -15.7 | 0.0 | 6.61 | -9.33 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 0.96 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 20.83 | 0.0 | 0.0 | 16.67 | 0.0 | 0.0 | 7.29 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 4.4 | -16.82 | 0.52 | -34.18 | 0.62 | -1.59 | 0.22 | -4.35 | 11.82 | -20.86 | 14.09 | 18.32 | 5.00 | 15.0 | 0 | 0 |
| 2022 (9) | 5.29 | -10.03 | 0.79 | -14.13 | 0.63 | -5.97 | 0.23 | -28.12 | 14.93 | -4.55 | 11.91 | 4.52 | 4.35 | -20.11 | 0 | 0 |
| 2021 (8) | 5.88 | 5.38 | 0.92 | 2.22 | 0.67 | 1.52 | 0.32 | 28.0 | 15.65 | -2.99 | 11.39 | -3.66 | 5.44 | 21.47 | 0 | 0 |
| 2020 (7) | 5.58 | 27.11 | 0.9 | 15.38 | 0.66 | -1.49 | 0.25 | -13.79 | 16.13 | -9.22 | 11.83 | -22.5 | 4.48 | -32.18 | 0 | 0 |
| 2019 (6) | 4.39 | 6.81 | 0.78 | -6.02 | 0.67 | -4.29 | 0.29 | 16.0 | 17.77 | -12.02 | 15.26 | -10.39 | 6.61 | 8.6 | 0 | 0 |
| 2018 (5) | 4.11 | -11.23 | 0.83 | -12.63 | 0.7 | -11.39 | 0.25 | -7.41 | 20.19 | -1.58 | 17.03 | -0.18 | 6.08 | 4.31 | 0 | 0 |
| 2017 (4) | 4.63 | -66.55 | 0.95 | -1.04 | 0.79 | -12.22 | 0.27 | -12.9 | 20.52 | 195.81 | 17.06 | 162.39 | 5.83 | 160.35 | 0 | 0 |
| 2016 (3) | 13.84 | 11.61 | 0.96 | -1.03 | 0.9 | 52.54 | 0.31 | 6.9 | 6.94 | -11.33 | 6.50 | 36.67 | 2.24 | -4.23 | 56 | 0.0 |
| 2015 (2) | 12.4 | 182.46 | 0.97 | 38.57 | 0.59 | 78.79 | 0.29 | 7.41 | 7.82 | -50.94 | 4.76 | -36.7 | 2.34 | -61.97 | 56 | 0.0 |
| 2014 (1) | 4.39 | 48.81 | 0.7 | 16.67 | 0.33 | 10.0 | 0.27 | 22.73 | 15.95 | 0 | 7.52 | 0 | 6.15 | 0 | 56 | 0.0 |
