- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 0.5 | 4.17 | -12.28 | 0.03 | 0.0 | 0.0 | 0.2 | -9.09 | 33.33 | 0.01 | -66.67 | 0.0 | 6.00 | -4.0 | 14.0 | 40.00 | -12.73 | 52.0 | 2.00 | -68.0 | 14.0 | 782 | 0.0 | 0.0 |
| 23Q3 (19) | 0.48 | -17.24 | -7.69 | 0.03 | 0.0 | 0.0 | 0.22 | 37.5 | 57.14 | 0.03 | 200.0 | 200.0 | 6.25 | 20.83 | 8.33 | 45.83 | 66.15 | 70.24 | 6.25 | 262.5 | 225.0 | 782 | 0.0 | 0.0 |
| 23Q2 (18) | 0.58 | 11.54 | -4.92 | 0.03 | 0.0 | 0.0 | 0.16 | 14.29 | 6.67 | 0.01 | 0.0 | -66.67 | 5.17 | -10.34 | 5.17 | 27.59 | 2.46 | 12.18 | 1.72 | -10.34 | -64.94 | 782 | 0.0 | 0.0 |
| 23Q1 (17) | 0.52 | -8.77 | -8.77 | 0.03 | 0.0 | 50.0 | 0.14 | -6.67 | -17.65 | 0.01 | 0.0 | -50.0 | 5.77 | 9.62 | 64.42 | 26.92 | 2.31 | -9.73 | 1.92 | 9.62 | -45.19 | 782 | 0.0 | 0.0 |
| 22Q4 (16) | 0.57 | 9.62 | -21.92 | 0.03 | 0.0 | 50.0 | 0.15 | 7.14 | 15.38 | 0.01 | 0.0 | -75.0 | 5.26 | -8.77 | 92.11 | 26.32 | -2.26 | 47.77 | 1.75 | -8.77 | -67.98 | 782 | 0.0 | 0.0 |
| 22Q3 (15) | 0.52 | -14.75 | -27.78 | 0.03 | 0.0 | 0.0 | 0.14 | -6.67 | 0.0 | 0.01 | -66.67 | -50.0 | 5.77 | 17.31 | 38.46 | 26.92 | 9.49 | 38.46 | 1.92 | -60.9 | -30.77 | 782 | 0.0 | 0.0 |
| 22Q2 (14) | 0.61 | 7.02 | -24.69 | 0.03 | 50.0 | 50.0 | 0.15 | -11.76 | -6.25 | 0.03 | 50.0 | 0.0 | 4.92 | 40.16 | 99.18 | 24.59 | -17.55 | 24.49 | 4.92 | 40.16 | 32.79 | 782 | 0.0 | 0.0 |
| 22Q1 (13) | 0.57 | -21.92 | -3.39 | 0.02 | 0.0 | -50.0 | 0.17 | 30.77 | -10.53 | 0.02 | -50.0 | -71.43 | 3.51 | 28.07 | -48.25 | 29.82 | 67.48 | -7.39 | 3.51 | -35.96 | -70.43 | 782 | 0.0 | 0.0 |
| 21Q4 (12) | 0.73 | 1.39 | 10.61 | 0.02 | -33.33 | -33.33 | 0.13 | -7.14 | -60.61 | 0.04 | 100.0 | -66.67 | 2.74 | -34.25 | -39.73 | 17.81 | -8.41 | -64.38 | 5.48 | 97.26 | -69.86 | 782 | 0.0 | 0.0 |
| 21Q3 (11) | 0.72 | -11.11 | 26.32 | 0.03 | 50.0 | -50.0 | 0.14 | -12.5 | -17.65 | 0.02 | -33.33 | -50.0 | 4.17 | 68.75 | -60.42 | 19.44 | -1.56 | -34.8 | 2.78 | -25.0 | -60.42 | 782 | 0.0 | 0.0 |
| 21Q2 (10) | 0.81 | 37.29 | 22.73 | 0.02 | -50.0 | -75.0 | 0.16 | -15.79 | -11.11 | 0.03 | -57.14 | -25.0 | 2.47 | -63.58 | -79.63 | 19.75 | -38.66 | -27.57 | 3.70 | -68.78 | -38.89 | 782 | 0.0 | 0.0 |
| 21Q1 (9) | 0.59 | -10.61 | 18.0 | 0.04 | 33.33 | -42.86 | 0.19 | -42.42 | -5.0 | 0.07 | -41.67 | 75.0 | 6.78 | 49.15 | -51.57 | 32.20 | -35.59 | -19.49 | 11.86 | -34.75 | 48.31 | 782 | 0.0 | 0.0 |
| 20Q4 (8) | 0.66 | 15.79 | -4.35 | 0.03 | -50.0 | -76.92 | 0.33 | 94.12 | 106.25 | 0.12 | 200.0 | 700.0 | 4.55 | -56.82 | -75.87 | 50.00 | 67.65 | 115.62 | 18.18 | 159.09 | 727.27 | 782 | 0.0 | 0.0 |
| 20Q3 (7) | 0.57 | -13.64 | -14.93 | 0.06 | -25.0 | -25.0 | 0.17 | -5.56 | -15.0 | 0.04 | 0.0 | -63.64 | 10.53 | -13.16 | -11.84 | 29.82 | 9.36 | -0.09 | 7.02 | 15.79 | -57.26 | 782 | 0.0 | 0.0 |
| 20Q2 (6) | 0.66 | 32.0 | -26.67 | 0.08 | 14.29 | -27.27 | 0.18 | -10.0 | -28.0 | 0.04 | 0.0 | -60.0 | 12.12 | -13.42 | -0.83 | 27.27 | -31.82 | -1.82 | 6.06 | -24.24 | -45.45 | 782 | 0.0 | 0.0 |
| 20Q1 (5) | 0.5 | -27.54 | -47.92 | 0.07 | -46.15 | 133.33 | 0.2 | 25.0 | 0.0 | 0.04 | 300.0 | 300.0 | 14.00 | -25.69 | 348.0 | 40.00 | 72.5 | 92.0 | 8.00 | 376.0 | 668.0 | 782 | 0.0 | 0.0 |
| 19Q4 (4) | 0.69 | 2.99 | 0.0 | 0.13 | 62.5 | 0.0 | 0.16 | -20.0 | 0.0 | -0.02 | -118.18 | 0.0 | 18.84 | 57.79 | 0.0 | 23.19 | -22.32 | 0.0 | -2.90 | -117.65 | 0.0 | 782 | 0.0 | 0.0 |
| 19Q3 (3) | 0.67 | -25.56 | 0.0 | 0.08 | -27.27 | 0.0 | 0.2 | -20.0 | 0.0 | 0.11 | 10.0 | 0.0 | 11.94 | -2.31 | 0.0 | 29.85 | 7.46 | 0.0 | 16.42 | 47.76 | 0.0 | 782 | 0.0 | 0.0 |
| 19Q2 (2) | 0.9 | -6.25 | 0.0 | 0.11 | 266.67 | 0.0 | 0.25 | 25.0 | 0.0 | 0.1 | 900.0 | 0.0 | 12.22 | 291.11 | 0.0 | 27.78 | 33.33 | 0.0 | 11.11 | 966.67 | 0.0 | 782 | 0.0 | 0.0 |
| 19Q1 (1) | 0.96 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 3.12 | 0.0 | 0.0 | 20.83 | 0.0 | 0.0 | 1.04 | 0.0 | 0.0 | 782 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 2.08 | -7.96 | 0.11 | 10.0 | 0.71 | 16.39 | 0.06 | 0.0 | 5.29 | 19.52 | 34.13 | 26.47 | 2.88 | 8.65 | 782 | 0.0 |
| 2022 (9) | 2.26 | -20.7 | 0.1 | 0.0 | 0.61 | 0.0 | 0.06 | -60.0 | 4.42 | 26.11 | 26.99 | 26.11 | 2.65 | -49.56 | 782 | 0.0 |
| 2021 (8) | 2.85 | 18.75 | 0.1 | -58.33 | 0.61 | -30.68 | 0.15 | -37.5 | 3.51 | -64.91 | 21.40 | -41.63 | 5.26 | -47.37 | 782 | 0.0 |
| 2020 (7) | 2.4 | -25.47 | 0.24 | -31.43 | 0.88 | 8.64 | 0.24 | 20.0 | 10.00 | -8.0 | 36.67 | 45.76 | 10.00 | 61.0 | 782 | 0.0 |
| 2019 (6) | 3.22 | -0.62 | 0.35 | 133.33 | 0.81 | 19.12 | 0.2 | -9.09 | 10.87 | 134.78 | 25.16 | 19.86 | 6.21 | -8.53 | 782 | 0.0 |
| 2018 (5) | 3.24 | 34.44 | 0.15 | -21.05 | 0.68 | 38.78 | 0.22 | 450.0 | 4.63 | -41.28 | 20.99 | 3.22 | 6.79 | 309.1 | 782 | 0.0 |
| 2017 (4) | 2.41 | -10.07 | 0.19 | -5.0 | 0.49 | -22.22 | 0.04 | 100.0 | 7.88 | 5.64 | 20.33 | -13.51 | 1.66 | 122.41 | 782 | 0.0 |
| 2016 (3) | 2.68 | -54.88 | 0.2 | -42.86 | 0.63 | -55.32 | 0.02 | -60.0 | 7.46 | 26.65 | 23.51 | -0.97 | 0.75 | -11.34 | 782 | 0.0 |
| 2015 (2) | 5.94 | -11.87 | 0.35 | 16.67 | 1.41 | 46.88 | 0.05 | 0.0 | 5.89 | 32.38 | 23.74 | 66.66 | 0.84 | 13.47 | 782 | 0.0 |
| 2014 (1) | 6.74 | -11.66 | 0.3 | -6.25 | 0.96 | 10.34 | 0.05 | -28.57 | 4.45 | 0 | 14.24 | 0 | 0.74 | 0 | 782 | 0.0 |
