玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q3 (20)0.03-83.33-89.660.04100.0100.00.1-33.33-37.50.020.00133.331100.01833.33333.33300.0504.1766.67500.00250.025.0
23Q2 (19)0.18100.0-55.00.020.0-33.330.150.0-46.430.020.0011.11-50.048.1583.33-50.019.0511.11-50.00250.025.0
23Q1 (18)0.09-25.0-82.350.02100.0100.00.15-40.0-25.00.020022.22166.671033.33166.67-20.0325.022.2200250.025.0
22Q4 (17)0.12-58.62-92.450.01-50.00.00.2556.2556.250008.3320.831225.0208.33277.61970.310.00002525.025.0
22Q3 (16)0.29-27.5-53.230.02-33.33100.00.16-42.866.670006.90-8.05327.5955.17-21.18128.050.0000200.0-13.04
22Q2 (15)0.4-21.57-23.080.03200.0200.00.2840.0154.550007.50282.5290.070.0078.5230.910.0000200.0-13.04
22Q1 (14)0.51-67.92-26.090.010.00.00.225.0100.00001.96211.7635.2939.22289.71170.590.0000200.0-13.04
21Q4 (13)1.59156.45-4.790.010.00.00.166.6733.330000.63-61.015.0310.06-58.4140.040.000020-13.04-13.04
21Q3 (12)0.6219.23-55.710.010.00.00.1536.3650.00001.61-16.13125.8124.1914.37238.710.0000230.09.52
21Q2 (11)0.52-24.64-38.820.010.00.00.1110.022.220001.9232.6963.4621.1545.9699.790.0000230.09.52
21Q1 (10)0.69-58.68263.160.010.00.00.1-16.670.00001.45142.03-72.4614.49101.69-72.460.0000230.035.29
20Q4 (9)1.6719.29882.350.010.00.00.1220.033.330000.60-16.17-89.827.190.6-86.430.0000239.5235.29
20Q3 (8)1.464.71288.890.010.0-50.00.111.11-16.670000.71-39.29-87.147.14-32.54-78.570.0000210.023.53
20Q2 (7)0.85347.37129.730.010.00.00.09-10.0-25.00001.18-77.65-56.4710.59-79.88-67.350.00002123.5323.53
20Q1 (6)0.1911.76-38.710.010.00.00.111.11-16.670005.26-10.5363.1652.63-0.5835.960.0000170.00.0
19Q4 (5)0.17-52.78-74.630.01-50.0-50.00.09-25.0-30.7700-100.05.885.8897.0652.9458.82172.85-0.000-100.0170.00.0
19Q3 (4)0.36-2.70.00.02100.00.00.120.00.0000.05.56105.560.033.332.780.00.0000.0170.00.0
19Q2 (3)0.3719.350.00.010.00.00.120.00.0000.02.70-16.220.032.43-16.220.00.0000.0170.00.0
19Q1 (2)0.31-53.730.00.01-50.00.00.12-7.690.00-100.00.03.238.060.038.7199.50.00.00-100.00.0170.00.0
18Q4 (1)0.670.00.00.020.00.00.130.00.00.020.00.02.990.00.019.400.00.02.990.00.0170.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2022 (10)1.32-61.520.0775.00.8974.510.0105.30354.7367.42353.460.7602525.0
2021 (9)3.43-16.550.04-20.00.5127.5001.17-4.1414.8752.780.00020-13.04
2020 (8)4.11236.890.05-16.670.4-9.09001.22-75.269.73-73.010.000239.52
2019 (7)1.22-53.960.06-14.290.44-24.14004.9286.1836.0764.780.0002123.53
2018 (6)2.6518.30.070.00.58-1.690.0302.64-15.4721.89-16.91.13017-10.53
2017 (5)2.243.230.07-30.00.59-50.83003.12-32.1926.34-52.370.00019-53.66
2016 (4)2.17-29.080.1-54.551.2-31.820.01-83.334.61-35.955.30-3.850.46-76.541-30.51
2015 (3)3.06-42.160.22-8.331.7695.560.06100.07.1958.4757.52238.071.96245.7559-41.0
2014 (2)5.2972.310.2450.00.947.540.03-25.04.54-12.9517.01-14.380.57-56.47100-34.64
2013 (1)3.0700.1600.6100.0405.21019.8701.3001530

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