玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)4.4256.18-31.580.1550.0-28.570.38-19.15-7.321.33-10.14-8.93.39-3.964.48.60-48.2335.4630.09-42.4633.142830.00.0
23Q3 (19)2.83-13.72-48.450.1-9.09-44.440.4711.90.01.48-47.141.373.535.367.7716.6129.793.9952.30-38.7496.652830.0-32.3
23Q2 (18)3.28-16.33-55.740.1110.0-52.170.42-2.33-22.222.884.2176.13.3531.468.0512.8016.7375.7185.37120.15297.842830.0-32.3
23Q1 (17)3.92-39.32-45.170.1-52.38-41.180.434.88-12.241.524.11-17.842.55-21.537.2910.9772.8360.0638.7871.5749.862830.0-32.3
22Q4 (16)6.4617.67-23.280.2116.67-27.590.41-12.77-18.01.460.0-27.03.25-0.85-5.626.35-25.866.8822.60-15.02-4.85283-32.3-32.3
22Q3 (15)5.49-25.91-22.780.18-21.74-14.290.47-12.96-21.671.46-8.18-32.413.285.6311.018.5617.481.4526.5923.94-12.464180.0-3.24
22Q2 (14)7.413.646.770.2335.294.550.5410.2-3.571.59-14.05-29.653.1030.55-2.097.296.34-9.6921.46-17.07-34.114180.0-3.24
22Q1 (13)7.15-15.0825.660.17-41.38-34.620.49-2.0-3.921.85-7.5-8.422.38-30.97-47.976.8515.41-23.5425.878.93-27.124180.0-3.24
21Q4 (12)8.4218.4246.430.2938.13.570.5-16.67-24.242.0-7.415.823.4416.61-29.275.94-29.63-48.2723.75-21.81-27.74418-3.24-3.24
21Q3 (11)7.112.4539.140.21-4.55-12.50.67.149.092.16-4.4226.322.95-6.83-37.118.444.58-21.630.38-6.71-9.224320.02.13
21Q2 (10)6.9421.9742.510.22-15.3829.410.569.821.742.2611.8825.563.17-30.63-9.198.07-9.97-14.5732.56-8.27-11.894320.02.13
21Q1 (9)5.69-1.0414.260.26-7.148.330.51-22.732.02.026.8816.764.57-6.16-5.188.96-21.91-10.7335.508.012.194320.0-25.65
20Q4 (8)5.7512.528.70.2816.6733.330.6620.0-17.51.8910.53-9.574.873.6822.6711.486.64-24.132.87-1.78-16.84322.13-25.65
20Q3 (7)5.114.934.710.2441.18-45.450.5519.57-3.511.71-5.0-16.994.7034.55-47.9110.7613.95-7.8533.46-9.46-20.734230.0-27.19
20Q2 (6)4.87-2.2111.440.17-29.17-37.040.46-8.0-23.331.84.05-14.693.49-27.57-43.59.45-5.92-31.236.966.4-23.45423-27.19-27.19
20Q1 (5)4.98-5.86-10.590.2414.29-25.00.5-37.50.01.73-17.22-15.614.8221.4-16.1110.04-33.6111.8534.74-12.07-5.615810.00.0
19Q4 (4)5.298.40.00.21-52.270.00.840.350.02.091.460.03.97-55.970.015.1229.470.039.51-6.410.05810.00.0
19Q3 (3)4.8811.670.00.4462.960.00.57-5.00.02.06-2.370.09.0245.930.011.68-14.930.042.21-12.570.05810.00.0
19Q2 (2)4.37-21.540.00.27-15.620.00.620.00.02.112.930.06.187.540.013.7352.950.048.2831.190.05810.00.0
19Q1 (1)5.570.00.00.320.00.00.50.00.02.050.00.05.750.00.08.980.00.036.800.00.05810.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)14.46-45.450.45-43.041.71-10.477.1211.953.114.4311.8364.1449.24105.242830.0
2022 (9)26.51-5.830.79-19.391.91-12.396.36-24.732.98-14.47.20-6.9723.99-20.08283-32.3
2021 (8)28.1535.860.984.262.180.468.4518.353.48-23.267.74-26.0630.02-12.89418-3.24
2020 (7)20.722.980.94-24.192.17-11.797.14-14.184.54-26.3910.47-14.3434.46-16.674322.13
2019 (6)20.12-16.621.24-38.312.466.498.32-19.696.16-26.0112.2327.7241.35-3.69423-27.19
2018 (5)24.13-24.292.018.062.31-15.0710.36-4.958.3342.739.5712.1742.9325.53581-4.13
2017 (4)31.87-6.291.86-22.182.726.6710.9-3.455.84-16.958.5313.8334.203.036061.0
2016 (3)34.01-6.362.39-13.092.55-13.2711.29-2.597.03-7.197.50-7.3733.204.036001.18
2015 (2)36.32-21.842.75-23.182.94-8.711.591.317.57-1.728.0916.8231.9129.62593-3.26
2014 (1)46.4711.813.5838.763.22-20.111.44-4.357.7006.93024.620613-7.96

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