- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 25Q1 (20) | 7.07 | -19.29 | -6.11 | 0.35 | -16.67 | 6.06 | 0.61 | 8.93 | 8.93 | 0 | 0 | 0 | 4.95 | 3.25 | 12.96 | 8.63 | 34.97 | 16.02 | 0.00 | 0 | 0 | 1318 | 0.0 | 0.0 |
| 24Q4 (19) | 8.76 | -10.79 | 12.45 | 0.42 | 13.51 | 425.0 | 0.56 | -12.5 | -9.68 | 0 | 0 | 0 | 4.79 | 27.25 | 366.87 | 6.39 | -1.91 | -19.68 | 0.00 | 0 | 0 | 1318 | 0.0 | 0.0 |
| 24Q3 (18) | 9.82 | 14.19 | 27.86 | 0.37 | 12.12 | -22.92 | 0.64 | 6.67 | 23.08 | 0 | 0 | 0 | 3.77 | -1.81 | -39.71 | 6.52 | -6.59 | -3.74 | 0.00 | 0 | 0 | 1318 | 0.0 | -20.75 |
| 24Q2 (17) | 8.6 | 14.21 | 25.18 | 0.33 | 0.0 | -29.79 | 0.6 | 7.14 | 30.43 | 0 | 0 | 0 | 3.84 | -12.44 | -43.91 | 6.98 | -6.19 | 4.2 | 0.00 | 0 | 0 | 1318 | 0.0 | -20.75 |
| 24Q1 (16) | 7.53 | -3.34 | 0.94 | 0.33 | 312.5 | -32.65 | 0.56 | -9.68 | 19.15 | 0 | 0 | 0 | 4.38 | 326.74 | -33.28 | 7.44 | -6.56 | 18.04 | 0.00 | 0 | 0 | 1318 | 0.0 | -20.75 |
| 23Q4 (15) | 7.79 | 1.43 | -13.92 | 0.08 | -83.33 | -57.89 | 0.62 | 19.23 | 5.08 | 0 | 0 | 0 | 1.03 | -83.57 | -51.08 | 7.96 | 17.55 | 22.08 | 0.00 | 0 | 0 | 1318 | -20.75 | -20.75 |
| 23Q3 (14) | 7.68 | 11.79 | -30.56 | 0.48 | 2.13 | -29.41 | 0.52 | 13.04 | -3.7 | 0 | 0 | 0 | 6.25 | -8.64 | 1.65 | 6.77 | 1.12 | 38.68 | 0.00 | 0 | 0 | 1663 | 0.0 | 0.42 |
| 23Q2 (13) | 6.87 | -7.91 | -22.81 | 0.47 | -4.08 | -25.4 | 0.46 | -2.13 | -13.21 | 0 | 0 | 0 | 6.84 | 4.16 | -3.35 | 6.70 | 6.28 | 12.44 | 0.00 | 0 | 0 | 1663 | 0.0 | 0.42 |
| 23Q1 (12) | 7.46 | -17.57 | -25.92 | 0.49 | 157.89 | -20.97 | 0.47 | -20.34 | -4.08 | 0 | 0 | 0 | 6.57 | 212.86 | 6.68 | 6.30 | -3.36 | 29.48 | 0.00 | 0 | 0 | 1663 | 0.0 | 0.42 |
| 22Q4 (11) | 9.05 | -18.17 | 4.38 | 0.19 | -72.06 | -71.64 | 0.59 | 9.26 | 22.92 | 0 | 0 | 0 | 2.10 | -65.85 | -72.83 | 6.52 | 33.53 | 17.76 | 0.00 | 0 | 0 | 1663 | 0.42 | 0.42 |
| 22Q3 (10) | 11.06 | 24.27 | 18.67 | 0.68 | 7.94 | 7.94 | 0.54 | 1.89 | 14.89 | 0 | 0 | 0 | 6.15 | -13.14 | -9.04 | 4.88 | -18.01 | -3.18 | 0.00 | 0 | 0 | 1656 | 0.0 | 5.54 |
| 22Q2 (9) | 8.9 | -11.62 | 16.34 | 0.63 | 1.61 | 0.0 | 0.53 | 8.16 | 10.42 | 0 | 0 | 0 | 7.08 | 14.97 | -14.04 | 5.96 | 22.38 | -5.09 | 0.00 | 0 | 0 | 1656 | 0.0 | 5.54 |
| 22Q1 (8) | 10.07 | 16.15 | 24.47 | 0.62 | -7.46 | 1.64 | 0.49 | 2.08 | 2.08 | 0 | 0 | 0 | 6.16 | -20.33 | -18.35 | 4.87 | -12.11 | -17.99 | 0.00 | 0 | 0 | 1656 | 0.0 | 5.54 |
| 21Q4 (7) | 8.67 | -6.97 | 17.48 | 0.67 | 6.35 | 13.56 | 0.48 | 2.13 | 4.35 | 0 | 0 | 0 | 7.73 | 14.32 | -3.34 | 5.54 | 9.78 | -11.18 | 0.00 | 0 | 0 | 1656 | 5.54 | 5.54 |
| 21Q3 (6) | 9.32 | 21.83 | 21.67 | 0.63 | 0.0 | -1.56 | 0.47 | -2.08 | -2.08 | 0 | 0 | 0 | 6.76 | -17.92 | -19.1 | 5.04 | -19.63 | -19.52 | 0.00 | 0 | 0 | 1569 | 0.0 | 16.65 |
| 21Q2 (5) | 7.65 | -5.44 | 14.01 | 0.63 | 3.28 | 18.87 | 0.48 | 0.0 | 29.73 | 0 | 0 | 0 | 8.24 | 9.22 | 4.26 | 6.27 | 5.75 | 13.79 | 0.00 | 0 | 0 | 1569 | 0.0 | 16.65 |
| 21Q1 (4) | 8.09 | 9.62 | 0.0 | 0.61 | 3.39 | 0.0 | 0.48 | 4.35 | 0.0 | 0 | 0 | 0.0 | 7.54 | -5.68 | 0.0 | 5.93 | -4.81 | 0.0 | 0.00 | 0 | 0.0 | 1569 | 0.0 | 0.0 |
| 20Q4 (3) | 7.38 | -3.66 | 0.0 | 0.59 | -7.81 | 0.0 | 0.46 | -4.17 | 0.0 | 0 | 0 | 0.0 | 7.99 | -4.31 | 0.0 | 6.23 | -0.53 | 0.0 | 0.00 | 0 | 0.0 | 1569 | 16.65 | 0.0 |
| 20Q3 (2) | 7.66 | 14.16 | 0.0 | 0.64 | 20.75 | 0.0 | 0.48 | 29.73 | 0.0 | 0 | 0 | 0.0 | 8.36 | 5.78 | 0.0 | 6.27 | 13.64 | 0.0 | 0.00 | 0 | 0.0 | 1345 | 0.0 | 0.0 |
| 20Q2 (1) | 6.71 | 0.0 | 0.0 | 0.53 | 0.0 | 0.0 | 0.37 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 7.90 | 0.0 | 0.0 | 5.51 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 1345 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 34.7 | 15.78 | 1.45 | -4.61 | 2.36 | 14.01 | 0 | 0 | 4.18 | -17.61 | 6.80 | -1.53 | 0.00 | 0 | 1318 | 0.0 |
| 2023 (9) | 29.97 | -23.31 | 1.52 | -28.3 | 2.07 | -3.27 | 0 | 0 | 5.07 | -6.51 | 6.91 | 26.13 | 0.00 | 0 | 1318 | -20.75 |
| 2022 (8) | 39.08 | 15.86 | 2.12 | -16.54 | 2.14 | 12.63 | 0 | 0 | 5.42 | -27.96 | 5.48 | -2.79 | 0.00 | 0 | 1663 | 0.42 |
| 2021 (7) | 33.73 | 24.14 | 2.54 | 11.89 | 1.9 | 10.47 | 0 | 0 | 7.53 | -9.87 | 5.63 | -11.02 | 0.00 | 0 | 1656 | 5.54 |
| 2020 (6) | 27.17 | 8.2 | 2.27 | 7.08 | 1.72 | -4.97 | 0 | 0 | 8.35 | -1.04 | 6.33 | -12.18 | 0.00 | 0 | 1569 | 16.65 |
| 2019 (5) | 25.11 | 5.77 | 2.12 | 9.28 | 1.81 | -8.59 | 0 | 0 | 8.44 | 3.32 | 7.21 | -13.57 | 0.00 | 0 | 1345 | -5.35 |
| 2018 (4) | 23.74 | 13.37 | 1.94 | 14.12 | 1.98 | 13.79 | 0 | 0 | 8.17 | 0.66 | 8.34 | 0.37 | 0.00 | 0 | 1421 | 3.35 |
| 2017 (3) | 20.94 | 9.81 | 1.7 | 12.58 | 1.74 | -3.87 | 0 | 0 | 8.12 | 2.53 | 8.31 | -12.45 | 0.00 | 0 | 1375 | 12.06 |
| 2016 (2) | 19.07 | 7.26 | 1.51 | 6.34 | 1.81 | -8.12 | 0 | 0 | 7.92 | -0.86 | 9.49 | -14.34 | 0.00 | 0 | 1227 | 14.89 |
| 2015 (1) | 17.78 | 7.82 | 1.42 | 9.23 | 1.97 | -2.48 | 0 | 0 | 7.99 | 0 | 11.08 | 0 | 0.00 | 0 | 1068 | -32.1 |
