玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)23.972.83-10.535.12253.1-18.475.15228.03-16.44.09229.84-16.535.79386.55-23.721.99323.4-16.740.4635.29-2.136.04140.64-12.72230.8926.05-7.03100.008.33-1.30.00-100.0100.07.55-20.36-3.58
23Q3 (19)23.31-2.02-3.041.45-52.612.841.57-49.0310.561.24-35.757.831.19-48.93-2.460.47-47.194.440.34-20.93-2.862.51-35.4810.57183.173.26-14.6792.31-7.69-7.697.69009.488.34-2.57
23Q2 (18)23.79-9.37-5.413.06-8.66-11.563.08-9.94-12.51.93-29.56-27.992.33-23.86-28.750.89-11.88-21.240.4322.864.883.89-8.25-7.82177.38-6.48-8.11100.000.03.330.00-100.008.75-16.9-4.58
23Q1 (17)26.25-2.02-8.923.35-46.66-49.173.42-44.48-48.12.74-44.08-47.813.06-59.68-53.571.01-57.74-51.440.35-25.53-10.264.24-38.73-41.76189.68-23.62-5.76100.00-1.30.03.23222.58010.5334.484.26
22Q4 (16)26.7911.445.316.28345.39-3.536.16333.8-5.954.90326.09-6.317.59522.13-12.762.39431.11-15.550.4734.29-11.326.92204.85-2.95248.3415.692.79101.321.321.32-2.63007.83-19.5314.31
22Q3 (15)24.04-4.411.861.41-59.25-20.791.42-59.66-23.241.15-57.09-12.881.22-62.692.520.45-60.18-8.160.35-14.632.942.27-46.21-19.22214.6611.2117.61100.003.330.00.00009.736.11-3.57
22Q2 (14)25.15-12.730.523.46-47.5-2.263.52-46.59-0.852.68-48.950.373.27-50.3817.631.13-45.67-4.240.415.13-4.654.22-42.03-3.43193.03-4.0933.7996.77-3.23-3.230.00009.17-9.21-6.81
22Q1 (13)28.8213.296.76.591.2333.46.590.6130.755.250.3829.636.59-24.2547.762.08-26.520.930.39-26.42-7.147.282.125.3201.27-16.740.07100.000.00.00.000-100.010.1047.45-3.44
21Q4 (12)25.447.84.826.51265.7338.226.55254.0540.865.23296.2143.298.70631.0953.442.83477.5534.760.5355.88-5.367.13153.7437.12241.6132.3729.05100.000.00.00.000100.06.85-32.11-12.4
21Q3 (11)23.60-5.68-1.131.78-49.72-47.651.85-47.89-46.061.32-50.56-52.01.19-57.19-59.110.49-58.47-59.840.34-20.93-22.732.81-35.7-30.45182.5226.56.31100.000.00.00.000010.092.549.91
21Q2 (10)25.02-7.37-0.753.54-28.34-14.293.55-29.56-25.422.67-34.07-30.832.78-37.67-33.011.18-31.4-43.270.432.38-20.374.37-24.78-16.76144.280.4129.54100.000.014.810.00-100.0-100.09.84-5.930
21Q1 (9)27.0111.290.04.944.88-1.45.048.39-0.984.0510.96-0.744.46-21.3410.951.72-18.1-7.530.42-25.0-6.675.8111.731.75143.69-23.2560.84100.000.00.02.78230.56010.4633.760
20Q4 (8)24.271.681.84.7138.53-3.884.6535.57-7.553.6532.73-9.435.6794.85-7.52.1072.13-23.640.5627.27-17.655.2028.71-5.11187.229.0528.46100.000.02.33-2.130-193.627.82-14.811.82
20Q3 (7)23.87-5.324.463.40-17.68236.633.43-27.94157.892.75-28.76169.612.91-29.88226.971.22-41.35171.110.44-18.520.04.04-23.05117.2171.6954.1565.29100.0014.8120.00.00-100.0-100.09.180-16.85
20Q2 (6)25.21-6.6611.354.13-17.56215.274.76-6.4871.843.86-5.3962.874.153.2386.942.0811.8377.780.5420.010.25.25-8.0652.62111.3824.6719.1487.10-12.974.1912.900-77.420.000-100.0
20Q1 (5)27.0113.30.195.012.24-0.65.091.19-0.24.081.240.04.02-34.429.541.86-32.3610.710.45-33.829.765.714.2-1.8989.34-38.71.25100.002.330.00.00-100.000.00-100.0-100.0
19Q4 (4)23.844.330.04.90385.150.05.03278.20.04.03295.10.06.13588.760.02.75511.110.00.6854.550.05.48194.620.0145.7440.310.097.7317.270.02.27-93.180.07.68-30.430.0
19Q3 (3)22.850.930.01.01-22.90.01.33-51.990.01.02-56.960.00.89-59.910.00.45-61.540.00.44-10.20.01.86-45.930.0103.8711.10.083.3366.670.033.33-41.670.011.0412.880.0
19Q2 (2)22.64-16.020.01.31-74.010.02.77-45.690.02.37-41.910.02.22-39.510.01.17-30.360.00.4919.510.03.44-40.890.093.495.950.050.00-50.00.057.1400.09.78-14.360.0
19Q1 (1)26.960.00.05.040.00.05.100.00.04.080.00.03.670.00.01.680.00.00.410.00.05.820.00.088.240.00.0100.000.00.00.000.00.011.420.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)24.31-7.643.46-26.230.5713.313.52-24.632.67-27.6412.17-31.943.82-28.861.35-3.574.36-19.11230.89-7.0397.90-2.11.4000.57-12.868.92-1.65
2022 (9)26.323.834.691.520.50-6.254.670.03.690.5417.886.875.37-1.291.40-2.785.39-0.55248.342.79100.001.36-0.5600.66-24.489.071.68
2021 (8)25.351.564.626.210.539.824.673.783.672.2316.731.215.44-13.381.44-16.285.427.11241.6129.0598.661.791.34-56.380.8708.92-3.46
2020 (7)24.963.874.3529.850.49-3.834.5018.423.5917.3216.5328.646.2821.01.722.385.0615.79187.2228.4696.929.043.08-74.830.0009.24-3.85
2019 (6)24.03-5.213.3558.770.504.413.8026.253.0628.5712.8553.715.1947.441.6815.074.3723.45145.74-5.8888.8927.6412.22-59.740.0009.61-10.85
2018 (5)25.351.522.11-42.820.4829.473.01-10.152.38-5.938.36-4.023.52-7.371.46-2.013.54-5.09154.8524.3169.64-36.2630.3600.00010.788.12
2017 (4)24.97-2.883.69-21.490.3775.03.35-1.762.53-8.668.71-10.393.80-9.091.490.03.730.81124.57-9.78109.26-20.54-9.2600.0009.97-6.82
2016 (3)25.714.984.7074.070.21-37.423.4120.072.7724.229.7241.284.1830.621.495.673.7017.46138.075.84137.5041.8-37.5000.00010.702.88
2015 (2)24.49-13.552.70-14.010.3415.162.84-12.882.23-16.176.88-4.313.20-9.091.417.633.15-37.38130.4521.6196.970.06.06100.00.00010.40-2.62
2014 (1)28.3303.1400.30-12.033.2602.6607.1903.5201.3110.085.036.79107.272.296.973.663.03-53.030.00010.68-0.84

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