- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 13.07 | 56.53 | 6.43 | 1.88 | 32.39 | -2.08 | 0.56 | 40.0 | -6.67 | 0 | 0 | 0 | 14.38 | -15.42 | -8.0 | 4.28 | -10.56 | -12.31 | 0.00 | 0 | 0 | 433 | 0.0 | 0.0 |
| 23Q3 (19) | 8.35 | -16.67 | 5.43 | 1.42 | -12.35 | 5.97 | 0.4 | -11.11 | -11.11 | 0 | 0 | 0 | 17.01 | 5.19 | 0.51 | 4.79 | 6.67 | -15.69 | 0.00 | 0 | 0 | 433 | 0.0 | 16.09 |
| 23Q2 (18) | 10.02 | 8.91 | 14.25 | 1.62 | -1.22 | 11.72 | 0.45 | -2.17 | 0.0 | 0 | 0 | 0 | 16.17 | -9.3 | -2.21 | 4.49 | -10.18 | -12.48 | 0.00 | 0 | 0 | 433 | 0.0 | 16.09 |
| 23Q1 (17) | 9.2 | -25.08 | 1.55 | 1.64 | -14.58 | 5.13 | 0.46 | -23.33 | 0.0 | 0 | 0 | 0 | 17.83 | 14.01 | 3.53 | 5.00 | 2.33 | -1.52 | 0.00 | 0 | 0 | 433 | 0.0 | 16.09 |
| 22Q4 (16) | 12.28 | 55.05 | 4.24 | 1.92 | 43.28 | 9.71 | 0.6 | 33.33 | 25.0 | 0 | 0 | 0 | 15.64 | -7.59 | 5.25 | 4.89 | -14.01 | 19.91 | 0.00 | 0 | 0 | 433 | 16.09 | 16.09 |
| 22Q3 (15) | 7.92 | -9.69 | 30.91 | 1.34 | -7.59 | 35.35 | 0.45 | 0.0 | 36.36 | 0 | 0 | 0 | 16.92 | 2.33 | 3.4 | 5.68 | 10.73 | 4.17 | 0.00 | 0 | 0 | 373 | 0.0 | 7.8 |
| 22Q2 (14) | 8.77 | -3.2 | 27.84 | 1.45 | -7.05 | 27.19 | 0.45 | -2.17 | 36.36 | 0 | 0 | 0 | 16.53 | -3.98 | -0.51 | 5.13 | 1.06 | 6.67 | 0.00 | 0 | 0 | 373 | 0.0 | 7.8 |
| 22Q1 (13) | 9.06 | -23.09 | 25.31 | 1.56 | -10.86 | 26.83 | 0.46 | -4.17 | 24.32 | 0 | 0 | 0 | 17.22 | 15.91 | 1.21 | 5.08 | 24.6 | -0.79 | 0.00 | 0 | 0 | 373 | 0.0 | 7.8 |
| 21Q4 (12) | 11.78 | 94.71 | 17.8 | 1.75 | 76.77 | 11.46 | 0.48 | 45.45 | 26.32 | 0 | 0 | 0 | 14.86 | -9.22 | -5.38 | 4.07 | -25.3 | 7.23 | 0.00 | 0 | 0 | 373 | 7.8 | 7.8 |
| 21Q3 (11) | 6.05 | -11.81 | -6.06 | 0.99 | -13.16 | -3.88 | 0.33 | 0.0 | 13.79 | 0 | 0 | 0 | 16.36 | -1.53 | 2.31 | 5.45 | 13.39 | 21.13 | 0.00 | 0 | 0 | 346 | 0.0 | 10.9 |
| 21Q2 (10) | 6.86 | -5.12 | 5.86 | 1.14 | -7.32 | 9.62 | 0.33 | -10.81 | 0.0 | 0 | 0 | 0 | 16.62 | -2.32 | 3.54 | 4.81 | -6.0 | -5.54 | 0.00 | 0 | 0 | 346 | 0.0 | 10.9 |
| 21Q1 (9) | 7.23 | -27.7 | 21.51 | 1.23 | -21.66 | 14.95 | 0.37 | -2.63 | 54.17 | 0 | 0 | 0 | 17.01 | 8.36 | -5.4 | 5.12 | 34.67 | 26.87 | 0.00 | 0 | 0 | 346 | 0.0 | 18.9 |
| 20Q4 (8) | 10.0 | 55.28 | 14.16 | 1.57 | 52.43 | 12.14 | 0.38 | 31.03 | 46.15 | 0 | 0 | 0 | 15.70 | -1.84 | -1.76 | 3.80 | -15.61 | 28.03 | 0.00 | 0 | 0 | 346 | 10.9 | 18.9 |
| 20Q3 (7) | 6.44 | -0.62 | 33.33 | 1.03 | -0.96 | 24.1 | 0.29 | -12.12 | 31.82 | 0 | 0 | 0 | 15.99 | -0.35 | -6.93 | 4.50 | -11.58 | -1.14 | 0.00 | 0 | 0 | 312 | 0.0 | 7.22 |
| 20Q2 (6) | 6.48 | 8.91 | 23.9 | 1.04 | -2.8 | 18.18 | 0.33 | 37.5 | 37.5 | 0 | 0 | 0 | 16.05 | -10.75 | -4.62 | 5.09 | 26.25 | 10.98 | 0.00 | 0 | 0 | 312 | 7.22 | 7.22 |
| 20Q1 (5) | 5.95 | -32.08 | 19.48 | 1.07 | -23.57 | 21.59 | 0.24 | -7.69 | 14.29 | 0 | 0 | 0 | 17.98 | 12.52 | 1.77 | 4.03 | 35.9 | -4.35 | 0.00 | 0 | 0 | 291 | 0.0 | 0.0 |
| 19Q4 (4) | 8.76 | 81.37 | 0.0 | 1.4 | 68.67 | 0.0 | 0.26 | 18.18 | 0.0 | 0 | 0 | 0.0 | 15.98 | -7.0 | 0.0 | 2.97 | -34.84 | 0.0 | 0.00 | 0 | 0.0 | 291 | 0.0 | 0.0 |
| 19Q3 (3) | 4.83 | -7.65 | 0.0 | 0.83 | -5.68 | 0.0 | 0.22 | -8.33 | 0.0 | 0 | 0 | 0.0 | 17.18 | 2.13 | 0.0 | 4.55 | -0.74 | 0.0 | 0.00 | 0 | 0.0 | 291 | 0.0 | 0.0 |
| 19Q2 (2) | 5.23 | 5.02 | 0.0 | 0.88 | 0.0 | 0.0 | 0.24 | 14.29 | 0.0 | 0 | 0 | 0.0 | 16.83 | -4.78 | 0.0 | 4.59 | 8.82 | 0.0 | 0.00 | 0 | 0.0 | 291 | 0.0 | 0.0 |
| 19Q1 (1) | 4.98 | 0.0 | 0.0 | 0.88 | 0.0 | 0.0 | 0.21 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 17.67 | 0.0 | 0.0 | 4.22 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 291 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 40.64 | 6.83 | 6.57 | 4.78 | 1.88 | -3.59 | 0 | 0 | 16.17 | -1.92 | 4.63 | -9.76 | 0.00 | 0 | 433 | 0.0 |
| 2022 (9) | 38.04 | 19.21 | 6.27 | 22.7 | 1.95 | 30.0 | 0 | 0 | 16.48 | 2.93 | 5.13 | 9.05 | 0.00 | 0 | 433 | 16.09 |
| 2021 (8) | 31.91 | 10.57 | 5.11 | 8.49 | 1.5 | 21.95 | 0 | 0 | 16.01 | -1.88 | 4.70 | 10.29 | 0.00 | 0 | 373 | 7.8 |
| 2020 (7) | 28.86 | 21.31 | 4.71 | 18.05 | 1.23 | 32.26 | 0 | 0 | 16.32 | -2.69 | 4.26 | 9.02 | 0.00 | 0 | 346 | 10.9 |
| 2019 (6) | 23.79 | 27.7 | 3.99 | 19.82 | 0.93 | -7.0 | 0 | 0 | 16.77 | -6.17 | 3.91 | -27.17 | 0.00 | 0 | 312 | 7.22 |
| 2018 (5) | 18.63 | 15.86 | 3.33 | 25.66 | 1.0 | 29.87 | 0 | 0 | 17.87 | 8.46 | 5.37 | 12.09 | 0.00 | 0 | 291 | 17.81 |
| 2017 (4) | 16.08 | 14.29 | 2.65 | 17.26 | 0.77 | 11.59 | 0 | 0 | 16.48 | 2.6 | 4.79 | -2.36 | 0.00 | 0 | 247 | 11.26 |
| 2016 (3) | 14.07 | 19.85 | 2.26 | 13.57 | 0.69 | 21.05 | 0 | 0 | 16.06 | -5.24 | 4.90 | 1.01 | 0.00 | 0 | 222 | 14.43 |
| 2015 (2) | 11.74 | 15.78 | 1.99 | 1.53 | 0.57 | -3.39 | 0 | 0 | 16.95 | -12.31 | 4.86 | -16.56 | 0.00 | 0 | 194 | 2.65 |
| 2014 (1) | 10.14 | 13.68 | 1.96 | 10.11 | 0.59 | 47.5 | 0 | 0 | 19.33 | 0 | 5.82 | 0 | 0.00 | 0 | 189 | 12.5 |
