玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)59.687.226.5351.082.841438.5541.5119.73822.4410.76342.8404.820.92475.0713.330.7392.11461.540.0433.33100.053.449.26192.02142.7113.716.49123.08-14.166.41-23.0246.8-188.40.89-79.54-76.88
23Q3 (19)55.6623.9910.3749.678.7142.9434.671039.57158.082.43104.51103.410.16122.54119.280.38575.0240.740.03200.0200.048.91-0.65252.13125.51-7.41-2.24143.27111.58346.9-43.27-103.24-127.384.35-66.74-62.21
23Q2 (18)44.89-14.27-3.9445.69-1.83142.86-3.69-108.2297.64-53.84-617.6950.4-0.71-195.95-9.23-0.08-115.3866.670.01-66.67049.23-6.16141.83135.5512.7125.57-1237.50-1294.14-1916.681337.5036937.924095.2613.08222.96-36.93
23Q1 (17)52.36-6.53-15.5246.541301.81-18.0244.91898.0-20.8610.40394.62-55.480.74593.33-72.080.52300.0-62.040.0350.0-50.052.46186.67-10.71120.26-1.8419.75103.6340.123.57-3.63-113.94-12607.694.055.197.71
22Q4 (16)56.0211.0810.173.32-90.45-87.044.50107.54-48.63-3.5395.04-50.85-0.1581.93-200.00.13148.15116.670.02100.0100.018.30156.92-13.64122.51-4.5710.5973.96227.45-74.726.04-83.52113.543.85-66.55-35.51
22Q3 (15)50.437.92-9.6934.75132.6-17.93-59.6961.88-986.92-71.1734.44-496.06-0.83-27.69-207.41-0.27-12.5-575.00.0100.0-32.1572.68-271.65128.3818.936.46-58.03-185.19-109.18158.03395.68129.711.51-44.562.8
22Q2 (14)46.73-24.6-18.1-106.60-287.78-373.68-156.59-375.93-363.71-108.55-564.68-340.95-0.65-124.53-161.32-0.24-117.52-142.860.00-100.0-100.0-117.70-300.34-269.72107.957.49-11.2568.12-31.923.9231.88111684.16-7.4620.74451.6237.24
22Q1 (13)61.9821.897.8956.77121.6732.356.75547.83-27.2623.361098.29-59.112.655400.086.621.372183.3387.670.06500.0500.058.75177.25-33.37100.43-9.34-14.57100.06-65.7782.08-0.0399.99-100.063.76-37.02-56.43
21Q4 (12)50.85-8.9432.725.61-39.5166.088.7630.16-74.31-2.3480.4-109.23-0.0581.48-105.320.06250.0-88.240.010.0-50.021.1913.13-49.64110.78-8.14-3.79292.31-53.75545.59-192.3163.86-450.465.97-15.5613.07
21Q3 (11)55.84-2.1427.7542.348.755.436.73-88.67-77.08-11.94-126.5-172.06-0.27-125.47-112.0-0.04-107.14-103.920.010.0-83.3318.73-72.99-41.51120.59-0.86-11.29632.05864.23581.43-532.05-1644.4-7442.317.0714.96262.56
21Q2 (10)57.06-0.6870.9938.95-9.23126.9859.38-23.89796.9845.05-21.146445.071.06-25.352220.00.56-23.29409.090.010.0-66.6769.35-21.35428.99121.633.46-21.3665.5519.28-74.6834.45-23.36121.686.15-28.740
21Q1 (9)57.4549.925.8442.91178.27-8.2778.02128.8543.857.13125.36256.351.4251.06277.50.7343.14505.560.01-50.00.088.18109.551319.97117.562.1-17.1954.9521.37120.6544.95-18.08-87.718.6363.4550.35
20Q4 (8)38.32-12.33-21.0715.42-43.39110.3134.1016.14122.5225.3552.99141.820.94-58.22169.120.51-50.0215.910.02-66.67100.042.0831.42132.3115.14-15.3-8.245.28-51.19-54.1354.87657.244344.685.28170.77203.94
20Q3 (7)43.7130.99-23.2927.2458.74-41.4429.36343.5-42.116.572433.8-52.712.254600.0262.91.02827.27112.50.06100.0500.032.02144.24-58.67135.94-12.1118.9192.75-64.171.197.25104.56-13.041.95030.0
20Q2 (6)33.37-38.52-14.5717.16-63.32-46.946.62137.66-78.26-0.7198.06-103.49-0.0593.75-106.670.11161.11-78.850.03200.050.013.11111.11-68.18154.678.9555.56258.87197.26143.76-158.87-143.45-2461.370.00-100.0-100.0
20Q1 (5)54.2811.8-16.0146.78131.29112.64-17.5888.39-135.69-36.5439.71-105.13-0.8041.18-219.4-0.1859.09-139.130.010.00.06.21104.77-91.1141.9613.1943.29-266.18-369.63-696.03365.6929520.59560.785.74212.99-86.03
19Q4 (4)48.55-14.790.0-149.50-421.370.0-151.41-398.580.0-60.61-272.970.0-1.36-319.350.0-0.44-191.670.00.010.00.0-130.27-268.130.0125.429.710.098.727.690.01.23-85.190.0-5.08-438.670.0
19Q3 (3)56.9845.880.046.5243.850.050.7166.540.035.0472.270.00.62-17.330.00.48-7.690.00.01-50.00.077.4888.060.0114.3214.980.091.67-13.690.08.33234.350.01.50-73.120.0
19Q2 (2)39.06-39.560.032.3447.00.030.45-38.190.020.34-97.140.00.7511.940.00.5213.040.00.02100.00.041.20-40.920.099.430.360.0106.20137.810.0-6.20-111.210.05.58-86.420.0
19Q1 (1)64.630.00.022.000.00.049.260.00.0712.090.00.00.670.00.00.460.00.00.010.00.069.740.00.099.070.00.044.660.00.055.340.00.041.100.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)55.52-6.4149.0031.540.57-16.4138.2028.714.82-25.041.13-1.741.5253.540.1025.051.6738.34142.7116.49128.252.19-28.2500.0003.48-28.54
2022 (9)59.326.8337.25-1.970.68-53.7929.68-27.436.43-73.631.15-47.490.99-26.670.08100.037.35-28.1122.5110.59125.5035.13-25.5000.0004.87-30.73
2021 (8)55.5334.9538.0054.61.48164.5140.90103.5824.38177.992.191.391.35-9.40.04-63.6451.9597.3110.78-3.7992.88-24.17.0700.0007.03158.46
2020 (7)41.15-17.2224.5800.56-56.0820.0908.77-93.872.16173.421.4952.040.11120.026.33122.76115.14-8.2122.37-32.5-22.3700.0002.72-71.22
2019 (6)49.71-13.86-11.3201.272.52-6.240143.16507.380.79-74.760.98-50.750.05-16.6711.82-80.1125.42-0.94181.2838.02-81.2800.0009.45136.84
2018 (5)57.71-9.3960.2214.621.24-35.0245.85103.8723.57523.543.13794.291.99176.390.0650.059.3948.88126.6110.12131.35-43.8-31.3500.0003.99-40.45
2017 (4)63.6913.1152.54-21.441.9139.5722.49-62.73.78-88.450.35-92.010.72-72.830.04-33.3339.89-45.74114.973.21233.72110.69-133.6300.0006.7013.95
2016 (3)56.3122.2366.882.921.3729.6160.291.6732.7413.444.38-32.32.65-26.80.06-45.4573.519.24111.39-2.6110.931.25-10.9300.0005.8857.22
2015 (2)46.07-10.9264.98-36.811.06-29.4259.30-35.6828.86-28.926.4712.333.624.320.1157.1467.29-36.99114.362.11109.56-1.76-9.5600.0003.74-23.52
2014 (1)51.720102.8301.5066.0692.20040.6005.7603.4700.07-30.0106.8072.37112.005.59111.53-5.61-11.5300.0004.8943.4

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