- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 22.0 | 9.45 | 9.29 | 3.0 | 14.94 | 15.38 | 2.18 | -6.44 | -4.8 | 0 | 0 | 0 | 13.64 | 5.02 | 5.58 | 9.91 | -14.52 | -12.9 | 0.00 | 0 | 0 | 771 | 0.0 | 0.0 |
| 23Q3 (19) | 20.1 | 3.08 | -8.05 | 2.61 | 4.82 | 13.97 | 2.33 | 1.75 | 5.91 | 0 | 0 | 0 | 12.99 | 1.69 | 23.95 | 11.59 | -1.29 | 15.18 | 0.00 | 0 | 0 | 771 | 0.0 | -1.41 |
| 23Q2 (18) | 19.5 | 5.92 | -26.94 | 2.49 | 9.21 | 2.47 | 2.29 | 11.17 | 2.69 | 0 | 0 | 0 | 12.77 | 3.11 | 40.25 | 11.74 | 4.95 | 40.55 | 0.00 | 0 | 0 | 771 | 0.0 | -1.41 |
| 23Q1 (17) | 18.41 | -8.54 | -11.66 | 2.28 | -12.31 | 0.0 | 2.06 | -10.04 | 1.98 | 0 | 0 | 0 | 12.38 | -4.11 | 13.2 | 11.19 | -1.64 | 15.44 | 0.00 | 0 | 0 | 771 | 0.0 | -1.41 |
| 22Q4 (16) | 20.13 | -7.91 | -10.57 | 2.6 | 13.54 | 43.65 | 2.29 | 4.09 | 8.53 | 0 | 0 | 0 | 12.92 | 23.29 | 60.63 | 11.38 | 13.04 | 21.36 | 0.00 | 0 | 0 | 771 | -1.41 | -1.41 |
| 22Q3 (15) | 21.86 | -18.1 | 2.01 | 2.29 | -5.76 | 7.51 | 2.2 | -1.35 | 26.44 | 0 | 0 | 0 | 10.48 | 15.06 | 5.4 | 10.06 | 20.45 | 23.95 | 0.00 | 0 | 0 | 782 | 0.0 | 81.86 |
| 22Q2 (14) | 26.69 | 28.07 | 34.87 | 2.43 | 6.58 | 17.96 | 2.23 | 10.4 | 10.95 | 0 | 0 | 0 | 9.10 | -16.78 | -12.53 | 8.36 | -13.8 | -17.74 | 0.00 | 0 | 0 | 782 | 0.0 | 81.86 |
| 22Q1 (13) | 20.84 | -7.42 | 11.03 | 2.28 | 25.97 | 12.87 | 2.02 | -4.27 | 6.32 | 0 | 0 | 0 | 10.94 | 36.06 | 1.66 | 9.69 | 3.41 | -4.24 | 0.00 | 0 | 0 | 782 | 0.0 | 81.86 |
| 21Q4 (12) | 22.51 | 5.04 | 31.71 | 1.81 | -15.02 | 15.29 | 2.11 | 21.26 | -5.38 | 0 | 0 | 0 | 8.04 | -19.1 | -12.47 | 9.37 | 15.45 | -28.16 | 0.00 | 0 | 0 | 782 | 81.86 | 81.86 |
| 21Q3 (11) | 21.43 | 8.29 | 24.38 | 2.13 | 3.4 | 12.11 | 1.74 | -13.43 | 3.57 | 0 | 0 | 0 | 9.94 | -4.51 | -9.87 | 8.12 | -20.06 | -16.73 | 0.00 | 0 | 0 | 430 | 0.0 | -8.51 |
| 21Q2 (10) | 19.79 | 5.43 | 20.74 | 2.06 | 1.98 | 10.16 | 2.01 | 5.79 | 21.08 | 0 | 0 | 0 | 10.41 | -3.28 | -8.77 | 10.16 | 0.34 | 0.28 | 0.00 | 0 | 0 | 430 | 0.0 | -8.51 |
| 21Q1 (9) | 18.77 | 9.83 | 22.2 | 2.02 | 28.66 | 12.22 | 1.9 | -14.8 | 4.97 | 0 | 0 | 0 | 10.76 | 17.15 | -8.17 | 10.12 | -22.42 | -14.1 | 0.00 | 0 | 0 | 430 | 0.0 | -11.7 |
| 20Q4 (8) | 17.09 | -0.81 | -4.58 | 1.57 | -17.37 | -11.8 | 2.23 | 32.74 | 13.2 | 0 | 0 | 0 | 9.19 | -16.69 | -7.57 | 13.05 | 33.83 | 18.63 | 0.00 | 0 | 0 | 430 | -8.51 | -11.7 |
| 20Q3 (7) | 17.23 | 5.13 | -8.3 | 1.9 | 1.6 | -1.04 | 1.68 | 1.2 | -2.89 | 0 | 0 | 0 | 11.03 | -3.35 | 7.92 | 9.75 | -3.73 | 5.9 | 0.00 | 0 | 0 | 470 | 0.0 | -3.49 |
| 20Q2 (6) | 16.39 | 6.71 | -9.05 | 1.87 | 3.89 | -7.43 | 1.66 | -8.29 | -8.79 | 0 | 0 | 0 | 11.41 | -2.64 | 1.78 | 10.13 | -14.05 | 0.28 | 0.00 | 0 | 0 | 470 | -3.49 | -3.49 |
| 20Q1 (5) | 15.36 | -14.24 | -12.33 | 1.8 | 1.12 | -1.64 | 1.81 | -8.12 | 2.84 | 0 | 0 | 0 | 11.72 | 17.91 | 12.19 | 11.78 | 7.13 | 17.3 | 0.00 | 0 | 0 | 487 | 0.0 | 0.0 |
| 19Q4 (4) | 17.91 | -4.68 | 0.0 | 1.78 | -7.29 | 0.0 | 1.97 | 13.87 | 0.0 | 0 | 0 | 0.0 | 9.94 | -2.74 | 0.0 | 11.00 | 19.47 | 0.0 | 0.00 | 0 | 0.0 | 487 | 0.0 | 0.0 |
| 19Q3 (3) | 18.79 | 4.27 | 0.0 | 1.92 | -4.95 | 0.0 | 1.73 | -4.95 | 0.0 | 0 | 0 | 0.0 | 10.22 | -8.85 | 0.0 | 9.21 | -8.84 | 0.0 | 0.00 | 0 | 0.0 | 487 | 0.0 | 0.0 |
| 19Q2 (2) | 18.02 | 2.85 | 0.0 | 2.02 | 10.38 | 0.0 | 1.82 | 3.41 | 0.0 | 0 | 0 | 0.0 | 11.21 | 7.32 | 0.0 | 10.10 | 0.54 | 0.0 | 0.00 | 0 | 0.0 | 487 | 0.0 | 0.0 |
| 19Q1 (1) | 17.52 | 0.0 | 0.0 | 1.83 | 0.0 | 0.0 | 1.76 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 10.45 | 0.0 | 0.0 | 10.05 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 487 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 80.01 | -10.62 | 10.39 | 8.23 | 8.86 | 1.37 | 0 | 0 | 12.99 | 21.09 | 11.07 | 13.42 | 0.00 | 0 | 771 | 0.0 |
| 2022 (9) | 89.52 | 8.51 | 9.6 | 19.55 | 8.74 | 12.63 | 0 | 0 | 10.72 | 10.18 | 9.76 | 3.8 | 0.00 | 0 | 771 | -1.41 |
| 2021 (8) | 82.5 | 24.87 | 8.03 | 12.62 | 7.76 | 5.29 | 0 | 0 | 9.73 | -9.81 | 9.41 | -15.68 | 0.00 | 0 | 782 | 81.86 |
| 2020 (7) | 66.07 | -8.55 | 7.13 | -5.56 | 7.37 | 1.24 | 0 | 0 | 10.79 | 3.27 | 11.15 | 10.71 | 0.00 | 0 | 430 | -8.51 |
| 2019 (6) | 72.25 | 4.17 | 7.55 | 13.7 | 7.28 | 10.81 | 0 | 0 | 10.45 | 9.16 | 10.08 | 6.37 | 0.00 | 0 | 470 | -3.49 |
| 2018 (5) | 69.36 | -2.65 | 6.64 | -10.63 | 6.57 | 4.62 | 0 | 0 | 9.57 | -8.2 | 9.47 | 7.47 | 0.00 | 0 | 487 | -1.62 |
| 2017 (4) | 71.25 | 7.53 | 7.43 | 2.34 | 6.28 | 24.85 | 0 | 0 | 10.43 | -4.83 | 8.81 | 16.11 | 0.00 | 0 | 495 | 19.28 |
| 2016 (3) | 66.26 | 12.4 | 7.26 | 13.79 | 5.03 | 9.83 | 0 | 0 | 10.96 | 1.24 | 7.59 | -2.29 | 0.00 | 0 | 415 | -23.15 |
| 2015 (2) | 58.95 | -6.34 | 6.38 | -5.48 | 4.58 | -11.41 | 0 | 0 | 10.82 | 0.92 | 7.77 | -5.42 | 0.00 | 0 | 540 | -18.8 |
| 2014 (1) | 62.94 | 0.74 | 6.75 | -5.33 | 5.17 | -18.71 | 0 | 0 | 10.72 | 0 | 8.21 | 0 | 0.00 | 0 | 665 | -2.21 |
