- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 25.71 | -2.24 | 8.48 | 0 | 0 | 0 | 1.19 | 27.96 | 23.96 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.63 | 30.89 | 14.27 | 0.00 | 0 | 0 | 1108 | -0.09 | -0.09 |
| 23Q3 (19) | 26.3 | 0.84 | 16.68 | 0 | 0 | 0 | 0.93 | -2.11 | 6.9 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.54 | -2.92 | -8.39 | 0.00 | 0 | 0 | 1109 | 0.0 | -0.89 |
| 23Q2 (18) | 26.08 | 10.09 | 41.05 | 0 | 0 | 0 | 0.95 | -2.06 | 7.95 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.64 | -11.04 | -23.46 | 0.00 | 0 | 0 | 1109 | 0.0 | -0.89 |
| 23Q1 (17) | 23.69 | -0.04 | 16.76 | 0 | 0 | 0 | 0.97 | 1.04 | 12.79 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.09 | 1.08 | -3.4 | 0.00 | 0 | 0 | 1109 | 0.0 | -0.89 |
| 22Q4 (16) | 23.7 | 5.15 | 1.37 | 0 | 0 | 0 | 0.96 | 10.34 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.05 | 4.94 | -1.35 | 0.00 | 0 | 0 | 1109 | -0.89 | -0.89 |
| 22Q3 (15) | 22.54 | 21.9 | 9.84 | 0 | 0 | 0 | 0.87 | -1.14 | -1.14 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.86 | -18.9 | -10.0 | 0.00 | 0 | 0 | 1119 | 0.0 | -1.06 |
| 22Q2 (14) | 18.49 | -8.87 | -15.38 | 0 | 0 | 0 | 0.88 | 2.33 | -14.56 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.76 | 12.29 | 0.96 | 0.00 | 0 | 0 | 1119 | 0.0 | -1.06 |
| 22Q1 (13) | 20.29 | -13.22 | -9.22 | 0 | 0 | 0 | 0.86 | -10.42 | -22.52 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.24 | 3.23 | -14.66 | 0.00 | 0 | 0 | 1119 | 0.0 | -1.06 |
| 21Q4 (12) | 23.38 | 13.94 | 5.51 | 0 | 0 | 0 | 0.96 | 9.09 | -23.81 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.11 | -4.25 | -27.79 | 0.00 | 0 | 0 | 1119 | -1.06 | -1.06 |
| 21Q3 (11) | 20.52 | -6.09 | -4.11 | 0 | 0 | 0 | 0.88 | -14.56 | -9.28 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.29 | -9.03 | -5.39 | 0.00 | 0 | 0 | 1131 | 0.0 | 3.19 |
| 21Q2 (10) | 21.85 | -2.24 | 1.96 | 0 | 0 | 0 | 1.03 | -7.21 | -3.74 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.71 | -5.08 | -5.59 | 0.00 | 0 | 0 | 1131 | 0.0 | 3.19 |
| 21Q1 (9) | 22.35 | 0.86 | 28.52 | 0 | 0 | 0 | 1.11 | -11.9 | 5.71 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.97 | -12.65 | -17.75 | 0.00 | 0 | 0 | 1131 | 0.0 | 0 |
| 20Q4 (8) | 22.16 | 3.55 | 7.94 | 0 | 0 | 0 | 1.26 | 29.9 | 2.44 | 0 | 0 | 0 | 0.00 | 0 | 0 | 5.69 | 25.44 | -5.1 | 0.00 | 0 | 0 | 1131 | 3.19 | 5.31 |
| 20Q3 (7) | 21.4 | -0.14 | 5.0 | 0 | 0 | 0 | 0.97 | -9.35 | -11.01 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.53 | -9.22 | -15.25 | 0.00 | 0 | 0 | 1096 | 0.0 | 2.05 |
| 20Q2 (6) | 21.43 | 23.23 | 8.62 | 0 | 0 | 0 | 1.07 | 1.9 | 1.9 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.99 | -17.31 | -6.18 | 0.00 | 0 | 0 | 1096 | 0 | 2.05 |
| 20Q1 (5) | 17.39 | -15.29 | -13.83 | 0 | 0 | 0 | 1.05 | -14.63 | 25.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 6.04 | 0.78 | 45.05 | 0.00 | 0 | 0 | 0 | -100.0 | -100.0 |
| 19Q4 (4) | 20.53 | 0.74 | 0.0 | 0 | 0 | 0.0 | 1.23 | 12.84 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 5.99 | 12.02 | 0.0 | 0.00 | 0 | 0.0 | 1074 | 0.0 | 0.0 |
| 19Q3 (3) | 20.38 | 3.29 | 0.0 | 0 | 0 | 0.0 | 1.09 | 3.81 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 5.35 | 0.5 | 0.0 | 0.00 | 0 | 0.0 | 1074 | 0.0 | 0.0 |
| 19Q2 (2) | 19.73 | -2.23 | 0.0 | 0 | 0 | 0.0 | 1.05 | 25.0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 5.32 | 27.85 | 0.0 | 0.00 | 0 | 0.0 | 1074 | 0.0 | 0.0 |
| 19Q1 (1) | 20.18 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.84 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 4.16 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 1074 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 101.78 | 19.73 | 0 | 0 | 4.05 | 13.45 | 0 | 0 | 0.00 | 0 | 3.98 | -5.25 | 0.00 | 0 | 1108 | -0.09 |
| 2022 (9) | 85.01 | -3.51 | 0 | 0 | 3.57 | -10.08 | 0 | 0 | 0.00 | 0 | 4.20 | -6.81 | 0.00 | 0 | 1109 | -0.89 |
| 2021 (8) | 88.1 | 6.94 | 0 | 0 | 3.97 | -8.53 | 0 | 0 | 0.00 | 0 | 4.51 | -14.46 | 0.00 | 0 | 1119 | -1.06 |
| 2020 (7) | 82.38 | 1.93 | 0 | 0 | 4.34 | 3.09 | 0 | 0 | 0.00 | 0 | 5.27 | 1.14 | 0.00 | 0 | 1131 | 3.19 |
| 2019 (6) | 80.82 | 4.85 | 0 | 0 | 4.21 | 18.59 | 0 | 0 | 0.00 | 0 | 5.21 | 13.1 | 0.00 | 0 | 1096 | 2.05 |
| 2018 (5) | 77.08 | 6.46 | 0 | 0 | 3.55 | -5.59 | 0 | 0 | 0.00 | 0 | 4.61 | -11.32 | 0.00 | 0 | 1074 | 1.8 |
| 2017 (4) | 72.4 | 14.81 | 0 | 0 | 3.76 | 8.67 | 0 | 0 | 0.00 | 0 | 5.19 | -5.35 | 0.00 | 0 | 1055 | 0.86 |
| 2016 (3) | 63.06 | 7.46 | 0 | 0 | 3.46 | 7.79 | 0 | 0 | 0.00 | 0 | 5.49 | 0.3 | 0.00 | 0 | 1046 | -0.19 |
| 2015 (2) | 58.68 | 1.68 | 0 | 0 | 3.21 | 9.93 | 0 | 0 | 0.00 | 0 | 5.47 | 8.11 | 0.00 | 0 | 1048 | 9.51 |
| 2014 (1) | 57.71 | 16.37 | 0 | 0 | 2.92 | 10.61 | 0 | 0 | 0.00 | 0 | 5.06 | 0 | 0.00 | 0 | 957 | 0.0 |
