玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)35.74-13.88-1.27-39.76-31.047.39-42.58-48.8856.42-46.62-63.0152.29-13.02-90.07-12.92-8.14-57.7514.590.180.080.0-22.73-86.3168.4378.48103.21199.7789.47-17.4113.025.26163.16-74.7456.831.55-26.37
23Q3 (19)41.50-7.631.44-30.35-34.5338.82-28.60-34.0250.59-28.60-34.0250.59-6.85-48.919.63-5.16-42.1513.860.185.8880.0-12.20-137.8263.438.6246.12148.52108.33-3.726.39-8.330-158.3355.966.9613.0
23Q2 (18)44.933.1962.38-22.566.4379.21-21.348.7679.52-21.348.7679.52-4.603.7775.43-3.633.4664.270.176.2570.0-5.1333.2991.0226.434.84-34.74112.5012.512.5-0.000100.052.32-2.32-26.93
23Q1 (17)43.5420.280.53-24.1168.126.72-23.3976.0629.78-23.3976.0629.78-4.7858.5489.68-3.7660.5559.00.1660.0-42.86-7.6989.320.025.21-3.71-94.85100.0026.3212.5-0.00-100.0053.56-30.629.78
22Q4 (16)36.20-11.51-22.86-75.58-52.35-205.13-97.71-68.81-349.24-97.71-68.81-349.24-11.53-52.1151.31-9.53-59.1-69.570.100.0-62.96-72.00-116.02-2116.8126.1868.47-92.279.17-7.64-32.1420.8345.83225.077.1855.86111.22
22Q3 (15)40.9147.8523.63-49.6154.2732.53-57.8844.4613.56-57.8844.4613.56-7.5859.5178.18-5.9941.0440.750.100.0-33.33-33.3341.670.015.54-61.63-94.4785.71-14.29-20.8814.29314.29271.4349.52-30.84-12.59
22Q2 (14)27.67-36.11-22.3-108.49-229.76-75.75-104.22-212.88-199.65-104.22-212.88-199.65-18.7259.592.4-10.16-10.8-67.930.10-64.29-44.44-57.14-643.04040.50-91.73-80.29100.0012.5-46.67-6.67091.1171.6073.4922.96
22Q1 (13)43.31-7.71-9.39-32.90-32.82-58.86-33.31-53.15-55.95-33.31-53.15-55.95-46.32-95.61-179.37-9.17-63.17-57.830.283.70.0-7.69-315.410489.5445.94136.7888.89-23.810.0-0.00100.0041.2712.94-11.23
21Q4 (12)46.9341.8312.7-24.7766.3123.24-21.7567.5229.57-21.7567.5229.57-23.6831.84-25.16-5.6244.4126.050.2780.08.03.57110.71144.02335.4319.3122.2116.677.696.94-16.67-100.0-83.3336.54-35.5-23.06
21Q3 (11)33.09-7.08-25.92-73.53-19.12-174.98-66.96-92.52-287.72-66.96-92.52-287.72-34.74-81.13-227.43-10.11-67.11-115.570.15-16.67-46.43-33.330-1465.98281.1636.84104.6108.33-42.22-31.06-8.3388.8985.4256.65-2.7138.78
21Q2 (10)35.61-25.5-16.53-61.73-198.07-195.36-34.78-62.83-111.56-34.78-62.83-111.56-19.18-15.68-88.41-6.05-4.13-26.30.18-35.71-40.00.000-100.0205.46-0.6297.52187.50110.9464.06-75.000-162.558.2325.250
21Q1 (9)47.8014.7920.49-20.7135.8251.59-21.3630.8344.85-21.3630.8344.85-16.5812.3739.6-5.8123.5537.120.2812.016.670.00100.0100.0206.7536.9686.588.89-18.52-21.57-0.00100.0100.046.49-2.11-10.27
20Q4 (8)41.64-6.7810.95-32.27-20.686.36-30.88-78.811.25-30.88-78.817.9-18.92-78.3227.09-7.60-62.05-13.10.25-10.7119.05-8.11-432.38-10.79150.969.85-49.53109.09-30.581.3-9.0984.09-18.1847.4916.349.07
20Q3 (7)44.674.7132.91-26.74-27.9436.14-17.27-5.0559.32-17.27-5.0559.32-10.61-4.2261.81-4.692.0945.210.28-6.6733.332.440.0112.47137.4232.11-46.35157.1437.565.41-57.14-100.0040.820-25.92
20Q2 (6)42.667.5439.32-20.9051.1559.76-16.4457.5567.51-16.4457.5567.51-10.1862.9154.33-4.7948.1640.120.3025.087.52.44113.59110.84104.02-6.17-45.15114.290.848.84-28.57-114.29-471.430.00-100.0-100.0
20Q1 (5)39.675.714.75-42.78-24.1416.43-38.73-23.8632.62-38.73-15.5132.62-27.45-5.78-21.68-9.24-37.58.420.2414.2933.33-17.95-145.2239.26110.86-62.93-30.63113.335.2428.79-13.33-73.33-211.1151.8118.99-10.93
19Q4 (4)37.5311.660.0-34.4617.70.0-31.2726.340.0-33.5321.010.0-25.956.590.0-6.7221.50.00.210.00.0-7.3262.60.0299.0816.760.0107.6913.360.0-7.6900.043.54-20.980.0
19Q3 (3)33.619.760.0-41.8719.390.0-42.4516.110.0-42.4516.110.0-27.78-24.630.0-8.56-7.00.00.2131.250.0-19.5713.020.0256.1535.080.095.00-9.520.00.00100.00.055.10-12.580.0
19Q2 (2)30.62-11.430.0-51.94-1.470.0-50.6011.970.0-50.6011.970.0-22.291.20.0-8.0020.710.00.16-11.110.0-22.5023.860.0189.6318.670.0105.0019.320.0-5.00-141.670.063.038.350.0
19Q1 (1)34.570.00.0-51.190.00.0-57.480.00.0-57.480.00.0-22.560.00.0-10.090.00.00.180.00.0-29.550.00.0159.800.00.088.000.00.012.000.00.058.170.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)41.288.15-29.49014.63-41.46-29.340-30.420-29.100-19.3800.6425.49-12.80078.48199.77100.0012.96-0.0001.15186.1554.74-6.22
2022 (9)38.17-10.19-61.45025.001.85-69.260-69.260-55.750-34.8400.51-44.57-42.05026.18-92.288.52-27.9511.4800.40-60.0858.3721.12
2021 (8)42.500.71-39.36024.5525.1-31.840-31.840-89.440-28.5200.92-5.15-4.550335.43122.2122.862.38-22.8601.0140.448.196.36
2020 (7)42.2023.79-30.52019.62-20.12-25.580-25.580-78.360-24.2500.9716.87-5.060150.96-48.35120.0021.56-20.0000.72045.31-17.56
2019 (6)34.09-24.86-44.83024.56117.73-45.500-46.040-93.850-37.5600.83-30.83-19.880292.28239.8698.7210.511.28-87.980.00054.9626.9
2018 (5)45.37-0.33-20.38011.2820.8-22.790-22.470-52.240-26.5501.20-26.38-10.67086.00-12.7789.3323.0410.67-61.070.00043.3112.41
2017 (4)45.52-1.83-9.0009.3410.85-12.390-12.460-37.290-19.6401.63-8.94-2.04098.5934.0372.60-17.8427.40135.620.00038.535.01
2016 (3)46.37-8.59-5.1908.4234.48-5.810-5.880-16.640-10.2801.79-24.473.67-66.0873.5660.6588.37-29.311.6300.00036.6910.25
2015 (2)50.73-0.94.60-53.776.26103.243.59-63.072.98-63.0710.47-72.317.41-68.132.37-17.4210.82-19.6745.79-11.48125.0022.13-28.1200.00033.286.84
2014 (1)51.1909.9503.0891.719.7208.07037.81023.2502.87-5.913.47-0.2251.73-33.86102.352.35-2.3500.00031.15-5.06

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