- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 55.39 | 11.47 | -25.0 | 0.41 | -24.07 | -14.58 | 4.86 | 6.58 | 4.52 | 0 | 0 | 0 | 0.74 | -31.89 | 13.88 | 8.77 | -4.39 | 39.35 | 0.00 | 0 | 0 | 1025 | 0.0 | 0.0 |
| 23Q3 (19) | 49.69 | 11.86 | 11.79 | 0.54 | 92.86 | 63.64 | 4.56 | 9.35 | 13.15 | 0 | 0 | 0 | 1.09 | 72.4 | 46.38 | 9.18 | -2.25 | 1.22 | 0.00 | 0 | 0 | 1025 | 0.0 | 11.53 |
| 23Q2 (18) | 44.42 | -1.14 | -5.39 | 0.28 | -31.71 | -44.0 | 4.17 | 0.24 | 4.25 | 0 | 0 | 0 | 0.63 | -30.92 | -40.81 | 9.39 | 1.39 | 10.19 | 0.00 | 0 | 0 | 1025 | 0.0 | 11.53 |
| 23Q1 (17) | 44.93 | -39.16 | -9.8 | 0.41 | -14.58 | -53.41 | 4.16 | -10.54 | 1.71 | 0 | 0 | 0 | 0.91 | 40.4 | -48.35 | 9.26 | 47.05 | 12.76 | 0.00 | 0 | 0 | 1025 | 0.0 | 11.53 |
| 22Q4 (16) | 73.85 | 66.14 | 17.45 | 0.48 | 45.45 | -47.83 | 4.65 | 15.38 | 21.41 | 0 | 0 | 0 | 0.65 | -12.45 | -55.58 | 6.30 | -30.55 | 3.38 | 0.00 | 0 | 0 | 1025 | 11.53 | 11.53 |
| 22Q3 (15) | 44.45 | -5.32 | -2.2 | 0.33 | -34.0 | -29.79 | 4.03 | 0.75 | -0.25 | 0 | 0 | 0 | 0.74 | -30.29 | -28.21 | 9.07 | 6.42 | 2.0 | 0.00 | 0 | 0 | 919 | 0.0 | 2.68 |
| 22Q2 (14) | 46.95 | -5.74 | -50.25 | 0.5 | -43.18 | -41.86 | 4.0 | -2.2 | -2.91 | 0 | 0 | 0 | 1.06 | -39.72 | 16.87 | 8.52 | 3.76 | 95.17 | 0.00 | 0 | 0 | 919 | 0.0 | 2.68 |
| 22Q1 (13) | 49.81 | -20.79 | 1.22 | 0.88 | -4.35 | 203.45 | 4.09 | 6.79 | 6.23 | 0 | 0 | 0 | 1.77 | 20.75 | 199.79 | 8.21 | 34.81 | 4.95 | 0.00 | 0 | 0 | 919 | 0.0 | 2.68 |
| 21Q4 (12) | 62.88 | 38.35 | -53.67 | 0.92 | 95.74 | -59.29 | 3.83 | -5.2 | -15.82 | 0 | 0 | 0 | 1.46 | 41.49 | -12.13 | 6.09 | -31.48 | 81.7 | 0.00 | 0 | 0 | 919 | 2.68 | 2.68 |
| 21Q3 (11) | 45.45 | -51.84 | -3.4 | 0.47 | -45.35 | 23.68 | 4.04 | -1.94 | 14.77 | 0 | 0 | 0 | 1.03 | 13.49 | 28.04 | 8.89 | 103.62 | 18.81 | 0.00 | 0 | 0 | 895 | 0.0 | 2.64 |
| 21Q2 (10) | 94.38 | 91.79 | 82.55 | 0.86 | 196.55 | 2.38 | 4.12 | 7.01 | 19.42 | 0 | 0 | 0 | 0.91 | 54.62 | -43.92 | 4.37 | -44.2 | -34.58 | 0.00 | 0 | 0 | 895 | 0.0 | 2.64 |
| 21Q1 (9) | 49.21 | -63.74 | 26.28 | 0.29 | -87.17 | -62.82 | 3.85 | -15.38 | 6.06 | 0 | 0 | 0 | 0.59 | -64.61 | -70.56 | 7.82 | 133.38 | -16.01 | 0.00 | 0 | 0 | 895 | 0.0 | 5.29 |
| 20Q4 (8) | 135.73 | 188.48 | 119.49 | 2.26 | 494.74 | 24.86 | 4.55 | 29.26 | 14.32 | 0 | 0 | 0 | 1.67 | 106.16 | -43.11 | 3.35 | -55.19 | -47.91 | 0.00 | 0 | 0 | 895 | 2.64 | 5.29 |
| 20Q3 (7) | 47.05 | -8.99 | 58.52 | 0.38 | -54.76 | -57.78 | 3.52 | 2.03 | 0.57 | 0 | 0 | 0 | 0.81 | -50.29 | -73.37 | 7.48 | 12.11 | -36.56 | 0.00 | 0 | 0 | 872 | 0.0 | 2.59 |
| 20Q2 (6) | 51.7 | 32.67 | 64.7 | 0.84 | 7.69 | 37.7 | 3.45 | -4.96 | -1.43 | 0 | 0 | 0 | 1.62 | -18.82 | -16.39 | 6.67 | -28.36 | -40.15 | 0.00 | 0 | 0 | 872 | 2.59 | 2.59 |
| 20Q1 (5) | 38.97 | -36.98 | 28.36 | 0.78 | -56.91 | 34.48 | 3.63 | -8.79 | 6.45 | 0 | 0 | 0 | 2.00 | -31.62 | 4.77 | 9.31 | 44.73 | -17.07 | 0.00 | 0 | 0 | 850 | 0.0 | 0.0 |
| 19Q4 (4) | 61.84 | 108.36 | 0.0 | 1.81 | 101.11 | 0.0 | 3.98 | 13.71 | 0.0 | 0 | 0 | 0.0 | 2.93 | -3.48 | 0.0 | 6.44 | -45.42 | 0.0 | 0.00 | 0 | 0.0 | 850 | 0.0 | 0.0 |
| 19Q3 (3) | 29.68 | -5.45 | 0.0 | 0.9 | 47.54 | 0.0 | 3.5 | 0.0 | 0.0 | 0 | 0 | 0.0 | 3.03 | 56.04 | 0.0 | 11.79 | 5.76 | 0.0 | 0.00 | 0 | 0.0 | 850 | 0.0 | 0.0 |
| 19Q2 (2) | 31.39 | 3.39 | 0.0 | 0.61 | 5.17 | 0.0 | 3.5 | 2.64 | 0.0 | 0 | 0 | 0.0 | 1.94 | 1.72 | 0.0 | 11.15 | -0.73 | 0.0 | 0.00 | 0 | 0.0 | 850 | 0.0 | 0.0 |
| 19Q1 (1) | 30.36 | 0.0 | 0.0 | 0.58 | 0.0 | 0.0 | 3.41 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 1.91 | 0.0 | 0.0 | 11.23 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 850 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 194.43 | -9.59 | 1.64 | -25.45 | 17.75 | 5.84 | 0 | 0 | 0.84 | -17.54 | 9.13 | 17.07 | 0.00 | 0 | 1025 | 0.0 |
| 2022 (9) | 215.06 | -14.63 | 2.2 | -13.73 | 16.77 | 5.8 | 0 | 0 | 1.02 | 1.06 | 7.80 | 23.93 | 0.00 | 0 | 1025 | 11.53 |
| 2021 (8) | 251.91 | -7.88 | 2.55 | -40.14 | 15.85 | 4.55 | 0 | 0 | 1.01 | -35.02 | 6.29 | 13.49 | 0.00 | 0 | 919 | 2.68 |
| 2020 (7) | 273.45 | 78.41 | 4.26 | 9.23 | 15.16 | 5.35 | 0 | 0 | 1.56 | -38.78 | 5.54 | -40.95 | 0.00 | 0 | 895 | 2.64 |
| 2019 (6) | 153.27 | 6.17 | 3.9 | -17.2 | 14.39 | -11.06 | 0 | 0 | 2.54 | -22.01 | 9.39 | -16.23 | 0.00 | 0 | 872 | 2.59 |
| 2018 (5) | 144.36 | 45.33 | 4.71 | 91.46 | 16.18 | -5.38 | 0 | 0 | 3.26 | 31.74 | 11.21 | -34.89 | 0.00 | 0 | 850 | -7.1 |
| 2017 (4) | 99.33 | -15.02 | 2.46 | 24.24 | 17.1 | 20.0 | 0 | 0 | 2.48 | 46.21 | 17.22 | 41.21 | 0.00 | 0 | 915 | -1.93 |
| 2016 (3) | 116.89 | 8.63 | 1.98 | -34.22 | 14.25 | 11.76 | 0 | 0 | 1.69 | -39.45 | 12.19 | 2.88 | 0.00 | 0 | 933 | 13.5 |
| 2015 (2) | 107.6 | -18.27 | 3.01 | 34.38 | 12.75 | -0.55 | 0 | 0 | 2.80 | 64.42 | 11.85 | 21.69 | 0.00 | 0 | 822 | 11.38 |
| 2014 (1) | 131.66 | 80.75 | 2.24 | 68.42 | 12.82 | 17.4 | 0 | 0 | 1.70 | 0 | 9.74 | 0 | 0.00 | 0 | 738 | 3.94 |
