- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 10.47 | -3.06 | -8.88 | 0.33 | -5.71 | 3.12 | 0.41 | -18.0 | 36.67 | 0.21 | 5.0 | 40.0 | 3.15 | -2.74 | 13.17 | 3.92 | -15.42 | 49.98 | 2.01 | 8.31 | 53.64 | 1780 | 0.0 | 0.0 |
| 23Q3 (19) | 10.8 | 22.87 | -9.09 | 0.35 | 9.38 | -7.89 | 0.5 | 38.89 | 11.11 | 0.2 | -4.76 | 5.26 | 3.24 | -10.98 | 1.32 | 4.63 | 13.04 | 22.22 | 1.85 | -22.49 | 15.79 | 1780 | 0.0 | -33.51 |
| 23Q2 (18) | 8.79 | -3.93 | -32.02 | 0.32 | -5.88 | -23.81 | 0.36 | -7.69 | -2.7 | 0.21 | 10.53 | 40.0 | 3.64 | -2.03 | 12.08 | 4.10 | -3.91 | 43.12 | 2.39 | 15.05 | 105.94 | 1780 | 0.0 | -33.51 |
| 23Q1 (17) | 9.15 | -20.37 | -20.98 | 0.34 | 6.25 | -5.56 | 0.39 | 30.0 | 8.33 | 0.19 | 26.67 | 18.75 | 3.72 | 33.42 | 19.53 | 4.26 | 63.25 | 37.1 | 2.08 | 59.06 | 50.29 | 1780 | 0.0 | -33.51 |
| 22Q4 (16) | 11.49 | -3.28 | -16.5 | 0.32 | -15.79 | -28.89 | 0.3 | -33.33 | -16.67 | 0.15 | -21.05 | -6.25 | 2.79 | -12.93 | -14.84 | 2.61 | -31.07 | -0.2 | 1.31 | -18.37 | 12.27 | 1780 | -33.51 | -33.51 |
| 22Q3 (15) | 11.88 | -8.12 | -0.67 | 0.38 | -9.52 | -2.56 | 0.45 | 21.62 | 50.0 | 0.19 | 26.67 | -9.52 | 3.20 | -1.53 | -1.91 | 3.79 | 32.37 | 51.01 | 1.60 | 37.86 | -8.91 | 2677 | 0.0 | -28.44 |
| 22Q2 (14) | 12.93 | 11.66 | 1.25 | 0.42 | 16.67 | 2.44 | 0.37 | 2.78 | -21.28 | 0.15 | -6.25 | -44.44 | 3.25 | 4.49 | 1.17 | 2.86 | -7.95 | -22.25 | 1.16 | -16.04 | -45.13 | 2677 | 0.0 | -28.44 |
| 22Q1 (13) | 11.58 | -15.84 | 7.52 | 0.36 | -20.0 | -7.69 | 0.36 | 0.0 | -59.55 | 0.16 | 0.0 | -27.27 | 3.11 | -4.94 | -14.15 | 3.11 | 18.83 | -62.38 | 1.38 | 18.83 | -32.36 | 2677 | 0.0 | -28.44 |
| 21Q4 (12) | 13.76 | 15.05 | 9.73 | 0.45 | 15.38 | -6.25 | 0.36 | 20.0 | -2.7 | 0.16 | -23.81 | 14.29 | 3.27 | 0.29 | -14.56 | 2.62 | 4.3 | -11.33 | 1.16 | -33.78 | 4.15 | 2677 | -28.44 | -28.44 |
| 21Q3 (11) | 11.96 | -6.34 | -6.2 | 0.39 | -4.88 | -11.36 | 0.3 | -36.17 | -21.05 | 0.21 | -22.22 | 250.0 | 3.26 | 1.56 | -5.51 | 2.51 | -31.85 | -15.84 | 1.76 | -16.95 | 273.12 | 3741 | 0.0 | 11.7 |
| 21Q2 (10) | 12.77 | 18.57 | -1.62 | 0.41 | 5.13 | -12.77 | 0.47 | -47.19 | 14.63 | 0.27 | 22.73 | 440.0 | 3.21 | -11.34 | -11.33 | 3.68 | -55.46 | 16.52 | 2.11 | 3.51 | 448.88 | 3741 | 0.0 | 11.7 |
| 21Q1 (9) | 10.77 | -14.11 | 53.86 | 0.39 | -18.75 | 14.71 | 0.89 | 140.54 | 154.29 | 0.22 | 57.14 | 340.0 | 3.62 | -5.4 | -25.45 | 8.26 | 180.07 | 65.27 | 2.04 | 82.97 | 185.98 | 3741 | 0.0 | -2.12 |
| 20Q4 (8) | 12.54 | -1.65 | 3.98 | 0.48 | 9.09 | 9.09 | 0.37 | -2.63 | 19.35 | 0.14 | 133.33 | 250.0 | 3.83 | 10.92 | 4.92 | 2.95 | -1.0 | 14.79 | 1.12 | 137.24 | 236.6 | 3741 | 11.7 | -2.12 |
| 20Q3 (7) | 12.75 | -1.77 | -2.45 | 0.44 | -6.38 | -2.22 | 0.38 | -7.32 | -19.15 | 0.06 | 20.0 | 0.0 | 3.45 | -4.69 | 0.23 | 2.98 | -5.65 | -17.12 | 0.47 | 22.16 | 2.51 | 3349 | 0.0 | -12.38 |
| 20Q2 (6) | 12.98 | 85.43 | 6.92 | 0.47 | 38.24 | 14.63 | 0.41 | 17.14 | -18.0 | 0.05 | 0.0 | 25.0 | 3.62 | -25.45 | 7.22 | 3.16 | -36.83 | -23.31 | 0.39 | -46.07 | 16.91 | 3349 | -12.38 | -12.38 |
| 20Q1 (5) | 7.0 | -41.96 | -28.72 | 0.34 | -22.73 | -2.86 | 0.35 | 12.9 | -22.22 | 0.05 | 25.0 | 25.0 | 4.86 | 33.13 | 36.28 | 5.00 | 94.52 | 9.11 | 0.71 | 115.36 | 75.36 | 3822 | 0.0 | 0.0 |
| 19Q4 (4) | 12.06 | -7.73 | 0.0 | 0.44 | -2.22 | 0.0 | 0.31 | -34.04 | 0.0 | 0.04 | -33.33 | 0.0 | 3.65 | 5.97 | 0.0 | 2.57 | -28.52 | 0.0 | 0.33 | -27.75 | 0.0 | 3822 | 0.0 | 0.0 |
| 19Q3 (3) | 13.07 | 7.66 | 0.0 | 0.45 | 9.76 | 0.0 | 0.47 | -6.0 | 0.0 | 0.06 | 50.0 | 0.0 | 3.44 | 1.95 | 0.0 | 3.60 | -12.69 | 0.0 | 0.46 | 39.33 | 0.0 | 3822 | 0.0 | 0.0 |
| 19Q2 (2) | 12.14 | 23.63 | 0.0 | 0.41 | 17.14 | 0.0 | 0.5 | 11.11 | 0.0 | 0.04 | 0.0 | 0.0 | 3.38 | -5.24 | 0.0 | 4.12 | -10.12 | 0.0 | 0.33 | -19.11 | 0.0 | 3822 | 0.0 | 0.0 |
| 19Q1 (1) | 9.82 | 0.0 | 0.0 | 0.35 | 0.0 | 0.0 | 0.45 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 3.56 | 0.0 | 0.0 | 4.58 | 0.0 | 0.0 | 0.41 | 0.0 | 0.0 | 3822 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 39.21 | -18.11 | 1.34 | -9.46 | 1.67 | 12.08 | 0.81 | 26.56 | 3.42 | 10.56 | 4.26 | 36.86 | 2.07 | 54.55 | 1780 | 0.0 |
| 2022 (9) | 47.88 | -2.8 | 1.48 | -9.76 | 1.49 | -26.24 | 0.64 | -25.58 | 3.09 | -7.16 | 3.11 | -24.11 | 1.34 | -23.44 | 1780 | -33.51 |
| 2021 (8) | 49.26 | 8.81 | 1.64 | -5.2 | 2.02 | 34.67 | 0.86 | 186.67 | 3.33 | -12.88 | 4.10 | 23.76 | 1.75 | 163.45 | 2677 | -28.44 |
| 2020 (7) | 45.27 | -3.86 | 1.73 | 4.85 | 1.5 | -13.79 | 0.3 | 57.89 | 3.82 | 9.06 | 3.31 | -10.33 | 0.66 | 64.24 | 3741 | 11.7 |
| 2019 (6) | 47.09 | 5.06 | 1.65 | 3.12 | 1.74 | -21.27 | 0.19 | -32.14 | 3.50 | -1.85 | 3.70 | -25.06 | 0.40 | -35.41 | 3349 | -12.38 |
| 2018 (5) | 44.82 | 1.31 | 1.6 | 1.27 | 2.21 | 0.0 | 0.28 | 33.33 | 3.57 | -0.04 | 4.93 | -1.29 | 0.62 | 31.61 | 3822 | -18.18 |
| 2017 (4) | 44.24 | 4.91 | 1.58 | -3.07 | 2.21 | 30.77 | 0.21 | 5.0 | 3.57 | -7.6 | 5.00 | 24.65 | 0.47 | 0.09 | 4671 | 31.02 |
| 2016 (3) | 42.17 | 1.13 | 1.63 | -1.21 | 1.69 | -4.52 | 0.2 | 17.65 | 3.87 | -2.31 | 4.01 | -5.58 | 0.47 | 16.34 | 3565 | -3.31 |
| 2015 (2) | 41.7 | -7.25 | 1.65 | -2.37 | 1.77 | -15.71 | 0.17 | -15.0 | 3.96 | 5.27 | 4.24 | -9.13 | 0.41 | -8.35 | 3687 | -6.18 |
| 2014 (1) | 44.96 | -0.57 | 1.69 | -6.11 | 2.1 | -9.09 | 0.2 | -28.57 | 3.76 | 0 | 4.67 | 0 | 0.44 | 0 | 3930 | 6.19 |
